How Does Google Penguin Algorithm Work
Category : SEO News
Google Penguin targets sites that have created spam backlinks to replicate Google results and get better rankings. Google’s algorithm assigns each website a large number of classification factors. Some factors, such as the speed of the website and the HTTP protocol, others less. Here are some examples of backlinks to give you an idea of the type of backlinks Google Penguin targets:
Types of Backlinks:
- from unknown websites
- Which have the same or similar anchor text
- Obviously, they were built with a bot or tool
- Who were paid or stimulated
- Who comes from different and strange Countries?
- Which were built in large quantities in a short time
- From doubtful country
In a live video, Google said the Google algorithm “tagged” your links, which was a great way to think about backlinks. They gave some examples like:
- Links that were rejected.
- Penguin touched links.
The easiest way to understand how Google Penguin works is to read the “Connection diagrams” section of the Google Webmaster Guidelines. They explain in detail the types of link schemes that can negatively affect your site:
- Buying or selling links to follow.
- Exchange of links
- large-scale marketing of objects
- Follow ads with links.
- Forum or blog comments containing links.
- Left at the bottom of the page or templates (at site level)
A mathematician does not have to understand what “negative influence” means. If you have enough links pointing to your website, you’re likely to lose rank in Google.
It happens that some of these backlinks or websites are not easily recognizable to the human eye. In recent years spammers have been very successful in making black hat links look like white. This has been a big challenge for Google as many SEOs write quality content and use it on low-quality, deleted domains, and private blog networks.
It is a permanent cat and mouse game: Google is launching a new update; SEO is responding with a new tactic, Google is responding with an update that is geared towards this tactic.
It’s part of the core Google algorithm now
Until now, Penguin has been its own entity.
With Penguin 4.0, Google says that “Penguin is now part of our core algorithm,” which it notes consists of more than 200 other unique signals that can affect rankings.
Google Penguin is About Spam Link Building
Google Penguin is designed to punish sites those manipulate the search results falsely with black hat link building techniques.
Google called it webspam. Google strongly condemn the false manipulation in search results.
Google said we want webmasters to focus on the quality content, not SEO, and black hat SEO absolutely not.
As Gary Illyes of Google’s Search Ranking Team explained:
Historically, the list of sites affected by Penguin was periodically refreshed at the same time.
Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.
With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.
According to Illyes: “Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.”
What does this mean in practical terms? That isn’t so clear.
The effects probably won’t be seen immediately
It’s not known whether the new Penguin code has been rolled out to all of Google’s data centers.
But even if it has, it could take time before the effects are seen given that there are almost certainly many URLs that will need to be recrawled.
Please contact us for seo service packages at TDHSEO.COM.