Category Archives: Instagram, Youtube, Forums

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How to be a professional Youtube video maker

YouTube is one of the best ways to market yourself or your business. People of all ages and industries visit YouTube on a daily basis. It receives over 100 million video views each day, so it has a massive audience – one that you can potentially get in-front of. Not only is YouTube one of the best ways to market you or your business, it also relatively cheap. If you manage to become a successful YouTube vlogger then it will be a great way to drive traffic to your website/generate leads

10 Steps to get started on Youtube as a professional video maker:

1. Choose your niche
What type of videos will you make? Decide what you are passionate & knowledgeable about. Make sure you choose something that you will be motivated to make videos for months & years to come. If you’re bored making your video, then the viewers certainly will be.

2. Create a YouTube username & domain name
The right name will help you build a brand. Have a name that is catchy, memorable and relevant to your topic – and make sure you have a web address (domain name) that matches it. You will want to drive traffic to your website, so make sure the Youtube username matches or at the very least is similar, otherwise you will look unprofessional.

3. Consistently upload videos
Plan your videos. Decide on their topics and when you will film them. Come up with a film schedule and stick to it e.g. upload a video once a week or twice a week, etc. You need to regularly feed your audience with new videos otherwise they will lose interest in you. If you want to grow a loyal following then deliver the content. Create a storyboard or script if you feels this helps.

4. Good lighting, audio & picture quality
The better your video looks, the professional you will come across. It is worth investing in a good camera, but the good news is it’s becoming cheaper every year to get a quality HD camera. If you have an iPhone 5 then odds then you’re off to a good start. Natural lighting is best, but if you live in a cloudy country or can only film at night, then but some lights – they will make a big difference.

5. Get a good microphone
Having high-quality, crystal clear audio is absolutely essential of you want better videos. Don’t underestimate the importance of audio. Its recommend you invest in a quality microphone as the inbuilt microphones with most cameras have often have pretty low-quality audio.

6. Add music to your videos
Think about, films uses music to Influence the emotions of the audience – it tells them when to feel sad or happy, etc. For example, you could use a subtle background track to carry the subject along and give it more energy, and importantly keep the viewer more engaged. Keep in mind that people will have come to the video to hear you, so lower the volume of the music so people can hear you lound & clear. Just make sure the music you add is either copyright free or royalty free.

7. Get good at editing your videos
Take your time and learn how to edit your video. Study how other videos are shot – when do they make jump cuts. How do they transition from one scene to the next? A well edit video can help keep people attention focused.

8. Titles & Thumbnails
This something many vloggers forget to spend time on. But all successful youtubers create thumbnails & video titles that are of a high quality. They are an advert for your video – they will be the first thing people see and its all they have when deciding whether or not to click and watch your video. There’s a lot of competition out there, so make the most of every opportunity. Have an interesting title, but make sure it relates to your video content. Likewise, make sure your thumbnail is eye-catching – you can customise it in YouTube or your editing software e.g. pic a freeze-frame from your video or add some cool text & effects over your thumbnail – again make sure it relates to your is a handy tool to create thumbnails.

9. Advertise/Promote your channel
When you upload a video make sure you tell as many people as possible – spread the word via Twitter, Facebook, your blog, embed the video on your website, etc. The more people know about your video, the more views it will get.

10. Become involved in your niche Youtube community
Comment on other youtuber videos, collaborate with other vloggers, keep an eye on what’s popular. Leave your feedback and eventually people will start to recognise your name and come on over and visit your channel. Always be nice….

Read more Best video advertising trends you ought to know


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Best video advertising trends you ought to know

Here are the top seven video advertising trends you can expect to see more of in the new year.

1. Shorter video ads

Today’s abundance of video content creates an endless amount of competition for advertisers. Customers with the ability to watch virtually anything will only watch an ad if it is relevant, attention grabbing, and valuable. As a result, the amount of time people spend watching ads has declined across nearly every medium. Similar trends are leading brands to test short video ads that aim to beat the skip button and serve short attention spans.

Short bumper ads present a creative challenge for marketers who must tell a brand story in under 15 seconds. The format calls for impactful content that can induce an immediate emotional response from a viewer. Below are two examples of prominent brands using humor, shock, and action to create compelling short and effective pre-roll ads.

Hefty Brands

Mom’s Touch

Concise video ads like these have started to become a staple in video-focused marketing. According to a study by Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%. It’s a safe prediction that more brands will jump on the trend this year.

2. OTT advertising

Over the top (OTT) is a term used to describe content providers that distribute streaming media over the internet. These services are disrupting traditional broadcast television and have led a new generation of consumers to “cut the cord” with satellite and cable services.

There are three video on demand models currently dominating the OTT industry:

  • Subscription VOD: Netflix, Hulu, HBOGo
  • Transactional VOD: iTunes, Amazon, Google Play
  • Ad-supported VOD: YouTube, Twitch, Vimeo

Marketing through these platforms offers benefits similar to those gained from conventional online advertising. Unlike traditional commercials, OTT allows marketers to utilize targeting, ad insertion, and advanced analytics to create shorter more personalized ads. This enables brands to run full screen ads catered to the viewing habits of an entire household. Viewers watching these ads from an OTT streaming device can’t skip or install an ad blocker. As a result, video completion rates are significantly higher for OTT advertising than in-browser video ads.

The number of places to advertise through OTT is growing exponentially. Future iterations might combine data from other devices in the household to create even more effective targeting. Not only would this technology maximize the potential of ad campaigns, but it would also ensure viewers are seeing ads that actually match their interests. In the years to come, OTT could rise to be one of the most lucrative channels available to modern advertisers.

3. Mobile-first advertising

Smartphones have become ubiquitous. In 2018, mobile devices accounted for over 52% of all worldwide online traffic, and all video marketing stats show continued growth. Marketers are well aware that consumers now rely on their phones for news, shopping, and a significant portion their entertainment. As a result, forward-thinking brands have worked to make their websites, advertisements, and even services mobile-friendly. Creating this intuitive user experience is critical during a time when nearly half of all online transactions are done on smartphones.

In addition to changing the way we consume, mobile phones have also started to influence the way we create video content. The majority of videos recorded on mobile devices today are being shot in an upright format known as vertical video. It’s a trend that has led many brands to create vertical advertisements intended for platforms such as Instagram Stories, Snapchat, and even Facebook. Using this vertical format enables marketers to get engaging content in front of modern customers and minimize on-screen distractions.

Vertical stories are reportedly on track to surpass Facebook and Instagram news feeds in terms of user engagement. Additionally, the advent of shoppable Instagram stories and vertical video platform IGTV have created a practical motivation to create in this format. We can expect the use of mobile-first content to continue its spread well into and after 2019.

4. Cinemagraphs

Cinemagraphs are a new form of digital art gaining popularity online. These photo and video hybrids contain a subtle motion that plays in a seamless loop while the rest of the image remains still. It’s a visually interesting effect that creates the illusion you are watching an animation. Whether the subject is waves crashing against a shore or the flicker of a candle, the end result is an alluring image that captures the viewer’s attention.

Cinemagraphs are made using high-end cameras and a post-production tool to composite a series of photos or video recordings. The first to use this technique (or popularize it) were New York based photographers Kevin Burg and Jamie Beck. It was originally intended to bring life to their fashion week photos but ultimately sparked the curiosity of the web. It wasn’t long before advertisers started using Cinemagraphs for marketing campaigns.

Cinemagraphs garner more interest than photos without the involved process of video. It calls for a bit of imagination, but it’s another way advertisers will tell their stories in 2019.

5. User-generated content

Even in the digital age, word-of-mouth marketing remains a valuable asset to brands. In a recent survey, 76% of consumers said they trust content shared by “average” people more than by brands. This underlines the importance of leveraging user-generated content, or UGC, to build trust with your audience. UGC can be defined as pictures, videos, reviews, social media posts, or any relevant content created by unpaid “fans” of your brand. Not only is UGC more budget-conscious than other forms of marketing, but it has also been shown to generate 7X higher engagement than standard brand generated content.

What makes UGC most appealing is the authenticity it presents to an audience. Today’s customers are no longer impressed with pushy sales tactics. People want to engage with brands they feel an emotional connection to. The best way to build that relationship is through transparency and storytelling. Brands who find ways include their fans aren’t just marketing to them, they’re creating a viable community people are excited to be a part of.

Toyota, for example, boosts ad engagement by 440% with UGC.

Our online experience is becoming ever more content-driven as customers seek brand experiences that align with their personal interests. Marketers who succeed in creating or encouraging UGC will develop a brand people can connect to.

Read more All the best Facebook advertising tricks for small business


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The instructions to sell your products on Instagram

You’ve officially implemented a social shopping strategy on Facebook and removed a ton of friction from your Facebook funnel. Now, the users who consume your organic content can easily browse your products and make purchases.

Best of all: establishing your Facebook shop means you can make your Instagram presence shoppable, too. Let’s talk about it.

What it looks like

The logic here is basically the same as it is on Facebook. As you scroll through your feed and swipe through Stories, you’ll see brands tag their products in their organic content.


When you click to learn more, you’re brought to an in-app product details page. From here, you can click through to the brand’s website and make a purchase. It bears repeating: Rather than closing the Instagram app, opening up Google Chrome, navigating to a website, and hunting from the product you just saw on Instagram, you simply need to make two clicks.

Two clicks. That’s it. Begone, friction!

Eventually, you won’t even need to leave the Instagram app to make purchases from your favorite brands. The launch of Checkout on Instagram—available to only a couple dozen major brands at the time of this writing—brought a new, friction-reducing functionality that enables businesses to sell to users directly within the app.

The process is essentially the same with Stories content,

but you can only tag one product in each post. That’s no problem, though—if you want to tag several products, simply add a few more posts to your Story.


How to get started

The good news: because you’ve set up your Facebook shop, you’ve already gotten the ball rolling on your shoppable Instagram presence. Now—open up your account settings, make sure your account is registered as a business profile (as opposed to a personal profile), and connect your account to your Facebook page.


Next, head into Facebook Ads Manager. Click the icon in the top left corner to open up the drop-down menu and select Catalogs from the Assets column.


After you’ve connected your Instagram profile to the catalog you’re using for your Facebook shop, the account review process will begin. You can expect this to take a couple days. Once you’ve been approved for Shopping on Instagram, you can start tagging the products from your catalog in your posts and Stories!

You can tag up to 20 products in each post on your feed—up to 5 product tags per photo, up to 4 photos per post. Again, Stories posts are limited to one product tag each.

Social shopping best practices

Now we know what social shopping means, why it’s an important concept for ecommerce brands, and how it works on Facebook and Instagram. Let’s wrap up this blog post by discussing some best practices you can keep in mind while incorporating social shopping into your strategies.

Stage your products naturally

Whether you’re snapping product photos for Facebook, Instagram, Amazon, or Google Shopping, it’s crucial that consumers are able to visualize themselves using your products. After all, why would someone buy something if they’re not sure they’re going to use it? That’s why you should stage your products in a natural environment.

(No, I don’t mean the forest. Unless, of course, you’re selling something that people use in the forest. If you’re selling boxing gloves that are optimal for fighting bears, feel free to stage them in the actual natural environment. Maybe use a drone camera, though.)

When staging the photos you’ll eventually tag, ask yourself: In what context do my customers use this product? What does it look like when they’re using it? Let your answers to these questions inform how you proceed.

Typically, this is pretty simple. If you’re selling a couch, stage it in a decorated living room.


This photo isn’t shoppable—it easily could be.

Inject some aspiration into your photos

This tip is primarily geared towards ecommerce brands in the fashion and apparel sphere. At the risk of sounding cliché, I’ll say it. You’re not really selling clothes or apparel, right? What you’re actually selling is the opportunity to attract people’s attention. You’re selling status.

This should inform your product photos, too. What are your prospects aspiring towards? What are they hoping to attain? Let’s look at MVMT as an example.


Again—not shoppable, but certainly could be.

This Instagram post sends a clear, aspirational message: Buy this watch and you’ll be a cool, urban person who does awesome stuff.

Remarket to website visitors

Earlier, during the section about how social shopping works on Facebook, I used a Nike post as an example. I mentioned that, although it’s entirely possible for some of your prospects to immediately convert after encountering one of your shoppable posts, it’s more likely that they’ll bounce after clicking through to your website.

That doesn’t mean they’ve written off the idea of buying your product. It only means that they need a little extra push. That’s where remarketing comes into play.

Here’s how you do it. For the sake of clarity, let’s stick with the Nike example and pretend you’re running their Facebook marketing efforts. To re-engage the people who’ve considered buying a particular pair of sneakers, you can create a custom audience comprised

of the people who’ve visited the product page for that pair of sneakers on your website.


By serving those site visitors a super compelling ad for that pair of sneakers (perhaps one that channels the aspirational identity your prospects want to attain), you remind them of why they were interested in the first place.

In a nutshell, you’re using shoppable organic content to drive site traffic and re-targeted paid content to seal the deal.

Read more How to Use Instagram Stories For Business


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The best social media networks after Facebook you should use

Here are five additional social networks that you should try advertising on, with advice on how to tackle them.

Pinterest: The lifestyle powerhouse

Pinterest is ideal for B2C brands with lifestyle products that can be clearly expressed in a picture. Indeed, my current feed has ads for sneakers, an ab workout, meal prep recipes, and an Apple Watch—all of which use imagery, not text, to sell the product. Pinterest, therefore, is a poor platform for, say, complicated B2B software.

Last year, Pinterest reported 250 million users and more than 175 billion pins. The platform also shared that Pinterest users find Pinterest ads 1.4 times more relevant than ads they see on other social media networks—which is reason enough to start advertising on the platform.

Pinterest Ads

Pinterest offers Promoted Pins, which are standard pins advertisers can promote in a user’s feed (the ads are simple, with an image, short text, and an off-site link). These ads blend in well and are not obtrusive to the Pinterest experience.

Pinterest image

Their self-serve dashboard makes it simple to get going, with basic targeting around gender, age, location, language, and device. On top of that, you can target by nearly 250 pre-defined interests (like Toys, Travel Tips, and Oral Care) and specific keywords you define. You can also decide whether you want to appear in search results, browsing feeds, or both.

When creating a Pinterest ad, use a vertical image at least 600 pixels wide, and remember that people use Pinterest to discover new ideas and projects. If you can create a visually-appealing ad that provides a promise of improvement to the user’s life, you’ll do well on Pinterest.

Snapchat: The Gen Z playground

Like with Pinterest, B2C brands are likely to see more success than B2B on Snapchat.

If your B2C business has a younger demographic, you need to consider testing out Snapchat ads. Comprising just 1% of total digital spend but used by 27% of Americans, Snapchat provides a great opportunity to connect with a younger audience (among those 18 to 24, 78% use Snapchat).

Snapchat Ads

Snapchat has multiple ad types, including their Sponsored Filters, which are branded filters people can overlay on their photos. These are meant to be quirky, so they work best when they combine a topical phrase with a logo, such as “Feliz Navidad” coupled with a Corona logo during Christmastime.

Snapchat images

Snapchat’s Story Ads live in the Discover tab amongst organic stories from celebrities and media sites. Here, you have just an image and 34 characters to entice people to click, which prompts them to watch at least three video Snaps you upload. Snapchat also offers Snap Ads, which are slightly-obtrusive ads that appear in between Snaps in someone’s Snap Story (these can be static or video).

While many brands port the same video ads they use on programmatic channels, these often feel out-of-place, so you’ll likely see the most engagement with Snapchat-specific short videos, especially if shot with a smartphone and depicting a person interacting with the product.

Snapchat’s self-serve ad platform offers targeting around age, gender, language, carrier, and predefined audiences (Yoga Enthusiasts, Bank Visitors, etc). It also incorporates Experian, Datalogix, and Nielson for additional demographic targeting. There is a $50 minimum daily spend cap, though, which is much higher than the other platforms.

LinkedIn: The professional network

LinkedIn advertisers tend to be B2B, and if that’s your audience, you should definitely be testing ads here. But B2C advertisers can still see success thanks to all the work-based targeting options and the extensive network of more than 560 million professionals. Indeed, you can target job titles, employees at specific companies, skills, pre-defined interests (like Computer Graphics or Organic Farming), field of study, education, and more.

This makes LinkedIn a perfect outlet for, say, a luxury brand that wants to target high household income, which can be approximated by targeting job titles like CEO, VP, director, etc. And anyone with demographic segments like “young professionals” or “middle-career engineers” could easily reach these cohorts with LinkedIn.

LinkedIn Ads

LinkedIn has three main ad units, all native: Sponsored Content, Sponsored InMail, and Sponsored Job Results. The latter two will appeal mainly to sales and hiring teams, respectively, while Sponsored Content is used by marketers to reach people as they browse their LinkedIn feeds. LinkedIn ads look exactly like organic posts, even showing who of your contacts follows the sponsoring companies.

LinkedIn image

The ads themselves tend to promote content like an eBook or blog article, although on desktop you’ll also see commercial-quality auto-playing videos. Does this mean you shouldn’t try sending users to a product page? Not at all, but keep in mind users are likely to be in an analytical work mindset, versus a buying one, making LinkedIn more of a top-of-funnel traffic source versus direct response.

Quora: The Q&A platform

Advertising on Quora might seem like a waste of time, but the Q&A platform has over 300 million unique visitors each month. With its wide variety of topics, Quora applicable to pretty much every marketer—all you have to do is find your audienceand set up your ads.

Quora Ads

Quora’s self-serve portal has two major ad units: 1. Promoted Answers, where a specific answer gets promoted in a user’s home feed (but not within the question itself), and 2. image/text ads that appear within answer results.

What makes Quora effective is how hyper-targeted you can get. Beyond the pre-defined Topic and Interest Targeting options (there are literally thousands), as well as their recently-released keyword targeting, you can target specific questions. The interface even shows you the expected weekly views of each question.

Quora image

A successful Quora campaign will involve upfront research around relevant questions. Consider this missed opportunity: For the question of “What are the best running shoes?” there’s not a single footwear advertiser. It would not cost much for a brand like Adidas or New Balance to pay to appear in the first result.

This research isn’t hard—just do a Quora search for a relevant question or keyword, see what Topic it’s under, and then look at other questions under this Topic. For the ad, you don’t have much room for text (105 characters), so you need to be succinct.

Read more  How to make your Facebook Ad Campaign successful


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Everything about Instagram Hashtag

You might already be using hashtags in your Instagram captions and comments, or you might be skipping those for now. Whether you’re trying to boost your impact or get started, these tips will help you to hashtag like the professional! Here are eight tips to master your Instagram hashtag game.

instagram hashtag post with succulents

1. Do your hashtag research

First and foremost, it is important to realize that the art of hashtagging is much more than simply adding the hash sign in front of words you think of. To use hashtags in your Instagram content in a meaningful and effective way you need to do your research. So where to start? Here are a few ideas…

  • Use online tools: There are tons of tools out there—like RiteTag, ExportTweet, and Hashtagify—that will give you data on what hashtags are popular.
  • Start searching: Type hashtag ideas into the Instagram search bar and see what autofills.
  • Check your competitors: See what your competition is doing, as well as brands and account that your target audience is likely following. Getting inspiration from other accounts can be super helpful to gain an understanding of what hashtags are trending (more on this in tip #3!).

The key to selecting good hashtags is to ensure they are on target with your target audience’s interests, and popular but not overly popular—you don’t want to get lost in the clutter. You know the kid in school who wasn’t considered “popular,” but was well-liked and known amongst many groups? You want that fall into a similar arena with your hashtag game.

“We’ve noticed that the more niche the topic, the more conversations users are having around it, so it pays off to really hone in on a topic or theme,” says Benjamin Chacon from Later.

2. Don’t over hashtag

While it might be tempting to hashtag your little heart away on each post, it isn’t good to go overboard on hashtags. When it comes to having more of an impact with your hashtag game, it can actually pay off more to be picky. In fact, research has found that the optimal number of hashtags per post is 11.

While Instagram allows you to use up to 30 hashtags per post, your time is better spent researching and using a handful of super effective hashtags rather than stockpiling a ton of tags per post.

Instagram post with burgers

Hashtags and burgers better in moderation.

“Tossing 30 hashtags on a post only does so much-especially for businesses,” says Alex York from Sprout Social. “It gets to #overkill pretty quickly. And if your brand isn’t focusing on the right questions or goals, all of this seems a bit worthless to invest your valuable marketing time.”

3. Get inspired by other Instagrammers in your industry

There is absolutely nothing wrong with spying on your competition from time to time. In fact, when it comes to hashtagging this can be a super useful investigative activity. Joining in on trendy industry topic hashtags and finding niche industry-related tags that your audience is likely following can be insanely beneficial for upping your hashtag game.

Take this food blogger, Restoring Radiance, for example. Below, you can see that she posted a picture of her yogurt, and rather than using simple hashtags, like #yogurt or #breakfast, she used many hashtags mentioning other brands that her target audience is likely following like #f52grams and #foodgawker.

Instagram hashtag post with yogurt and granola

Why not take a page from her book and use some popular industry hashtags in your next Instagram post?

4. Create your own hashtag campaigns

The cool thing about hashtagging is that you aren’t restricted to using other hashtags that have already been used. You can get creative and build a campaign around your very own branded hashtag. This can take your brand to an entirely new level if done in a creative and engaging way.

Take the unforgettable #IceBucketChallenge. The marketing team for the ALS Association was able to raise awareness with this hashtag campaign, but they also raised a substantial amount of money ($115 million to be exact!). Think about how you can do something similar by getting your followers to WANT to use your hashtag, which will help spread brand awareness about your business to other Instagrammers.

Instagram hashtag search results for #icebucketchallenge

5. Keep your hashtags consistent—but not too consistent

As discussed above, it is important to research your hashtags for each post and ensure you aren’t using hashtags that are overly popular. If you do, your posts are likely to get lost in the sea of other hashtagged post. But should you be using a new set of five to 10 hashtags for every single post you compose?

The answer is no. There is absolutely nothing wrong with re-using the same well-researched, highly targeted hashtags if those are what appeal to your audience. In fact, you should keep a note handy so you can easy copy and paste your commonly used hashtags into new posts. However, spicing things up a bit is also encouraged. For example, use the same five or so on-brand hashtags, but add in a few new ones that are even more relevant to the photograph or video you are sharing. Relevancy is critical when it comes to hashtag use: If someone is exploring a hashtag and your super irrelevant post pops up, it could make the entire brand look un-reputable.

6. Build a giveaway around a branded hashtag

Everyone loves free stuff. This is just simple human nature. I find myself entering Instagram giveaways on the daily to win cookbooks of chefs and bakers I follow. Often, these giveaways are quite simple to enter. The brand will post about giving away a copy of whichever cookbook and ask you to tag a friend in the comments to enter. While this is a super easy and doable way to give something away, why not take it a step further with a branded hashtag?

Take the example below from Talalla Retreat, a beach-front resort that emphasizes yoga. Rather than just having users like and tag someone in the comments, their contest required folks to post a picture with the hashtag #WINTalalla. What I love about this type of giveaway is that it is still easy to enter, but it’s going to get so many more eyes on your brand since those entering have to share a photo to their entire followers list while using the branded hashtag.

Instagram giveaway post with branded hashtags

7. Use hashtagging to connect

Another wonderful thing about hashtags is that they are a great way to connect with others and build a community. Keeping an eye on trending hashtags can help you discover new partners and engage those who are in your target market. Building an Instagram marketing campaign around a hashtag can also be a super useful way to partner up with a related brand. This will help you gain even more exposure, since this partner brand will be posting about your company to their entire audience.

Read more How to Use Instagram Stories For Business


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How to Create an Instagram Story

Creating an Instagram Story is as easy as taking a picture (well, because it basically is!). Depending on if you are taking a photo or recording or video, there are a few basic steps you should know to create a killer Instagram Story.

1. Click the Camera Button on Your Home Tab.


The home tab (signified by a house icon in the bottom left) is where you can see the content posted by you and the accounts you follow.  When you’re on this screen, you’ll see an outline of a camera in the top left. Clicking this icon is one way to create a new Instagram Story.

If you don’t already have an Instagram Story up on your account, you can also click your profile photo in the top left of your home tab or click on your profile photo in your profile tab (which you access by clicking on your profile image in the bottom right of your phone screen).

2. Choose What Kind of Story You Want to Create.

Once you click to create a new Story, you should decide what kind of Story you want to post. As mentioned above, you can choose to create a type Story, normal photo or video Story, boomerang, or hands-free Story.

3. Capture or Film Your Content.

What are you trying to post? Whether it’s taking a picture of your latest product, highlighting your fun culture event, or filming your product in use, now’s the time to take the photo or video!

4. Add Fun Elements or Text.

Once you take your photo or video, you can choose to add filters, text, stickers, or even draw on your Story. At the least, you should add text to your Story to add context to whatever it is you are posting.

To add a filter:

Swipe left or right to see your 12 different filter options on your image or video.

To add text:

Click the Aa button in the top right. A keyboard will appear you can type our your message, change the text color, and even the font.

To add stickers:


Click the sticker icon (to the left of the volume button). Here, there are tons of options for you to choose from, including a:

  • Location tag, mention, or hashtag
  • Normal sticker or GIF sticker
  • Time stamp or temperature stamp
  • Poll, question, emoji slider, or quiz, where users can interact with your Story and answer various questions
  • Much more!

Whatever you end up using, you can press down on your sticker to easily move it across your screen. Resize it how you’d like by pressing the sticker with two fingers and expanding them as though you were zooming in.

5. Post!

Once you’ve finalized and perfected your Story, you’re ready to share it with the world – or, at least – your followers and anyone new that comes to check out your Instagram profile.

To share your Story, click the button in the bottom left that features your profile image (it reads “your Story” underneath). Once you do this, you’ve successfully published it for the next 24 hours.

To watch your Story once it’s up, you can click on your profile image in the top left-hand corner of your home or on your profile. Now that you’ve published a Story, an ombre circle will appear around your profile image.

Read more  How to Use Instagram Stories For Business


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How to Use Instagram Stories For Business

Depending on what you are trying to capture and share with your audience, you can pick and choose any of these Story types to entertain and educate your followers.

1. Ask (and Answer) Questions.

We will mention how you can do this with the stickers feature a little later, but a great way to engage with your audience directly and spark new conversations is to ask a question or poll in a Story.

It’s also an easy way to share answers, advice, and tips on all the burning questions you may get from prospects and customers!

2. Highlight Your Company Culture.

Hosting an event at your office or attending an event in your area? Story it! Just having fun at work? Story it!

People love to see company culture in action, so highlight it even more on Instagram by live-posting what’s going on in your company.

3. Promote New Content and Products.

Keep your followers in the know when you post new content to your website or launch a new handy product. Sure, you should also talk about your products on your feed, but give people live-action updates on launch dates and get them hyped for the release (tip: use the countdown sticker!).

4. Share Products in Use.

Beyond product promotion, you can also use Stories to show how your products are actually used. Many beauty brands do an excellent job of showing their products in use so their followers know all the tips and tricks!

You can also reshare videos of your customers using your products to boost your reputation and collect valuable, honest user reviews. Don’t forget to tag them if you reshare it!

5. Provide Easy Access to Your Website.

For businesses with over 10K followers, you have the added bonus of being able to add links to your Stories.

With this feature, you can provide quick access to various pages of your site, a new podcast, and more. All your followers have to do is swipe up – your link will then load directly in Instagram, no redirect necessary!

Read more How to Create an Instagram Story


Please contact us for seo service packages at TDHSEO.COM.


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Tips For Creating Awesome Videos With Your Smartphone

What are some things to keep in mind in order to create the best videos possible

1. Keep the Speaker Close to the Camera.


In general, the closer the speaker is to the screen, the more focused they will be, creating a subtle blur of the background.

While it may not be as high quality as a video camera, newer phones have excellent focus, meaning your iPhone video can look just as good.

2. Keep the Background Simple.

Branching off of point one, it’s best to keep background distractions to a minimum. The more simplistic the background, the more focus can be on the speaker!

When shooting on an iPhone, try to avoid shooting in spaces that have a lot of action or a lot of little items, like the center of your office.

Another tip that might be helpful is to stick to the same shooting location for every video you create, or at least shooting consistently in only a few locations. Once you find that sweet spot, everything else might just be subpar.

3. Use the Rule of Thirds.

An example of the Rule of Thirds in a Bluleadz sales video.

The concept of placing your speaker in the center of the frame is now outdated and boring. To spice up your video, use the rules of thirds

The rule of thirds is a simple video technique that breaks up the frame into a 3×3 grid. To satisfy this rule, you should position your subject so their face is in one of the connecting intersections.

Using the rule of thirds will create more aesthetically pleasing and engaging videos of everyday business life and will create interesting new compositions.

4. Don’t Script It, But Be Prepared.

Oftentimes, scripting a video can seem disingenuous and “fake.” Rather than drafting out an entire script, outline a few main points you plan to discuss in your video, then work with on-screen personnel to create a more natural and conversational “script.”

This will keep your discussion on the right track but allow for genuine conversation with your audience.

5. Use iMovie to Add Branding and B-roll.


Just because you aren’t shooting with high-quality equipment, it doesn’t mean you can’t try to create a high-quality video masterpiece!

Use iMovie—a free app on Apple computers (and even phones!) to add your company’s logo in the lower corner of your videos. This will instantly brand your video.

Also, experiment with b-roll footage to bring together different elements. If you’re talking about a new product, shoot some b-roll of someone using or demonstrating that product. This will add variety to your shots, so viewers don’t get tired of seeing just one person talk the whole time.

Read more Best video advertising trends you ought to know


Please contact us for seo service packages at TDHSEO.COM.


Skype: tdhseo

Thank you!