Category Archives: On-page SEO

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Ways to make your content become the best

The best time to optimize your content for SEO is when you are creating it, but you can always go back and improve your old articles as well.

Here are the things you should do to make you content become the best.

Proper Formatting and Headings

One of the simplest yet most important things that you can do to ensure that your articles are SEO-friendly is to make use of proper formatting.

You want to make sure that your articles are easy to read and “scannable.” This is to say that they shouldn’t be esoteric walls of text. Keep sentences short, words simple, and paragraphs to three to four sentences long.
Further, you want to make use of proper headers to break up your copy. Make sure that the title of your post is formatted as H1, the major headers or chapters as H2, and the points underneath them as H3. Making use of bulleted and numbered lists can also help keep your copy organized, and will look good to search engines as well.

Add Images and Videos

Search engines often rank engaging content higher in search results. Images and videos are far more engaging than plain text.

You want to make sure that your blog posts contain images between paragraphs.

When adding images, you want to be careful about image copyrights. Often beginners copy images from other sites to use on their site, and this can get you in legal trouble if you do so without proper permissions.

Don’t worry, there are plenty of places where you can find royalty free images to use in your blog posts. You can also use your own original photographs or use websites like Canva to create engaging graphics.

Make sure that you optimize your images for SEO. See our tutorial on how to optimize images for search engines for detailed instructions.

Videos are even more engaging than images. You can convert your blog posts into videos by creating slideshows, vlogs, or experiment with other formats.

However, you should never directly upload videos to your blog posts. WordPress is not optimized to serve videos, and your shared hosting service can’t handle them.

We recommend uploading your videos to YouTube. It is the second most popular search engine, and the second largest social media platform right after Facebook.

Optimize Content For SEO

Utilize the basic on-page SEO techniques to optimize your content for search engines. For this purpose, you should use your target keyword in your title, meta description, tags, and article body to make it easy for search engine crawlers to understand it for ranking. The article should be lengthy with 500 to 750 words and adjust the target keyword creatively in the content to make the links natural. If you add images and other visuals often, remember to rename the images before uploading and update the image alt tag and description regularly.

Make use of LSI Keyword
It is always great to integrate LSI (Latent Semantic Indexing) keywords in a blog post writing process. It helps the search engines to understand what exactly your content is about. The use of the LSI keyword in your content allows you to appear in more searches with different keywords. Google search and LSI graph are the best ways to find the most relevant and best performing LSI keywords around your target keyword.

Think Before you Write

Before you start writing, think about the message you are about to convey with your article or blog post. Think about what you want to tell your readers and how you can convey your message more effectively to keep the readers engaged. Spending some precious moments on answering all these questions can help you get started in the best possible way to complete your piece with the perfect tone and words.

Write for visitors looking to engage with your conent, not search engines.

As you write, remember that while you’re writing for search engines, it is us humans you are trying to engage with. As a best practice, never create content exclusively to appeal to search engines. Always keep your readers in mind, and as you create content, don’t make changes if they are going to improve SEO but decrease user experience.

Try to keep your word count over 300.

While there is no secret potion for the best word count for a post, but you should make sure you do not go under the minimum word count as a benchmark. A post that is over 300 words is enough information for the search engines to understand the page and its content purposes and give it a good ranking. There are multiple debates about the best word count to use for SEO ranking, but as a best practice, write as much as you need to cover the topic recommending a word count of between 500 and 2,500 words. If you exceed that word count then it is probably best to split the text into multiple linked pages.

make your content become the best

Use the primary keyword organically throughout the content.

Using the primary keyword throughout the content helps the search engine understand and index/categorize the page. A good keyword density is approximately 2%, so use the keyword naturally about one to two times for every 100 words.

USEFUL SEO TIP: Rather than writing with a keyword in mind, draft your text and then go back and add the keyword where it fits naturally.

Use the secondary keywords once throughout the text.

Secondary keywords provide additional context for your content, which helps search engines further categorize the text. Use two to four of your secondary keywords at least once in the content.

Use the primary keyword in the first paragraph.
Include your primary keyword as close to the top as possible and in the first paragraph.

Use the primary keyword in a subheading.

A subheading is formatted with H2, H3, H4, etc. and creates a break in the paragraph. Great SEO friendly content uses a subheading to break up big blocks of text. This makes it is easier for the visitors to digest the content earlier and for search engines to categorise the content. Use the primary keyword at least once in the subheading.

Use the primary keyword when summarising the content.

Complete your content with a conclusion that contains the primary keyword. This bookends the post with signals that define the page.

Make Your Posts Comprehensive

Search engines love articles that cover a topic with great detail. This is why we asked you to gather the semantically related keywords (LSI Keywords) as part of your content planning step.

These related keywords give you an idea of different variations of user searches regarding that particular topic. By covering those keywords in your article, you would be able to make it more comprehensive, informative, and useful.

You should use headings and subheadings to include those keywords and try to cover as much ground as you could.

Aside from LSI keywords, another tip to create complete content is to type your desired keyword and then switch to Image Search. You will see topic bubbles with a variety of keywords.

Read more about How to Write SEO Friendly Content


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How to Write SEO Friendly Content

Most of the people think that SEO-optimized content cannot be great for users. It might be when people failed to create content that appeals to search engines but is not easily readable for uses. Writing both engaging and SEO friendly content requires a bit more efforts and there is a bunch of basics that need to be covered.

This guide will be able to walk you through the basics so that you’re able to start writing SEO-friendly content in no time!

Do Your Research

Before you even start the writing process, you need to know what keyword you’re targetting. You can’t just pick something general, like “cars,” and hope that its close association with what you do as a mechanic will cut through the noise on a search engine results page (SERP). To climb in the rankings, you have to find what keywords you can compete for.
Targetting local keywords is always a good bet, as it gets you a more targetted audience and you’ll have fewer people to compete against. “Car repair in Traverse City, MI” is fairly specific, for example.
You can also look at long-tail keywords, which are phrases that don’t receive very much traffic month-to-month but have next to no competition over. Targetting something like “1970 Ford Mustang Exhaust Repair” means that you’ll get the majority of the 100 people who search it a month, for example. Bundling many of these long-tail keywords together can build a steady stream of traffic to your site.
Keyword research is a complicated process, and there are many tools out there designed to tackle this beast. What is perhaps the most used tool is Google’s Keyword Planner, though you should also use Google’s Search Console to see what people are searching for before they enter your site. Dig through your existing traffic and do research into search trends to figure out what you should target in the future.

Keep Titles and URLs SEO-Friendly

The title of your article (which should always be formatted as an H1 header) should also stay within 70 characters. This means that the entire title will show up on search results pages, instead of being cut off with an ellipse at the end. This encourages people to click on your link, boosting your place in SERPs over time.
Further, you want to edit the actual URL so that it doesn’t show up as a mess of numbers and letters. You can usually use handy WordPress plugins to edit the final URL of pages and blog posts on your site (other tools exist for different web hosts as well).
Make sure that the URL matches the title as closely as possible, even making it the same if possible. You can use dashes (-) instead of spaces to make sure that the URL remains valid.

Add a Meta Description

The meta description is an HTML meta tag that you can add to any page. Its purpose is to provide a short description of your article for search engines and other crawlers.

Some SEO experts believe that the meta description tag on a page has become irrelevant. However, many others would disagree. At WPBeginner, we recommend using the meta description for all of your posts.

A good meta description can explain a lot more about an article. Social media websites like Facebook, Twitter, and LinkedIn also display it when your articles are shared on those platforms.

Since now you know that people are going to be reading your meta descriptions, you want to make sure that it’s helpful.

You also want to make sure that you at least mention your focus keyword once in the meta description for search purposes. The character limit for Meta Description is 155 characters.

Try to stay within that limit or your meta description will be truncated after 155 characters. You also want to make sure that you use the focus keyword earlier in the meta description rather than later.

Use Categories and Tags to Organize Content

Categories and tags help you sort your content not only for yourself, but for the readers and search engines.

The problem is that many WordPress beginners often end up using them incorrectly.

If you think about your website as a book, then categories would be the table of contents and tags will be the index part of the book.

Categories are used to divide your content into major topics discussed on your blog. Tags, on the other hand, are the topics discussed in an individual blog post.

Ways to write SEO Friendly Content

Optimize the Images Included in the Content

You can make your content exciting and more shareable by including high-quality pictures. Customers always prefer buying content from companies whose site includes impressive and attention-grabbing photos. So, adding relevant images is the best of the SEO-friendly content writing tips.

You can also optimize the images of your website by adding keywords in the image files and including ALT tags. It is important to maximize the size of the image as well. If the pictures are too big, then it will take minimum time to load. As a result, it may hurt your SEO rankings.

Therefore, create small images that are SEO-friendly but without compromising on the quality and visibility of the picture.

Write Content of Extremely Premium-Quality

Writing high-quality content should be self-evident; however, it is not always applied. The most excellent way to get more people to read and engage the material is to write entertaining and useful content. So, the next in the list of SEO-friendly content writing tips is to write high-quality content.

The reward is always offered to search engines with relevant and high-quality content. It is, therefore, essential to maintain the quality of your content.

Once you get to know how to write SEO-friendly content, you can use some additional tools to simplify and enhance the process and eventually make it SEO-friendly.

Create Shareable Content

Once you have been able to write SEO-friendly content successfully, then the next step is to make it shareable. The content must be vibrant and exciting so that more people wish to read it.

So, the next tip in the list of SEO-friendly content writing tips is to make sure that your content is shareable. You can take the help of websites like AddThis and ShareThis to include social media buttons to your website. This way, more people can share your content easily.

Optimize Your Article Length for SEO

Top-notch search engines, like Google, give priority to lengthier articles. But if your item is too long, then you will lose out readers. Your essay /article should be a minimum of 300 words in length.

So, the fourth in the list of SEO-friendly content writing tips is, though there is no specific limit to maximum word length, the only thing to ensure is to keep maintaining the interest of your readers. Hence, you can cap the range of your content around 700-800 words.

Additionally, you must maintain an appropriate keyword density for your content to make it SEO-friendly.

Read more Ways to make your content become the best


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Top landing page tricks to boost your conversion

It’s important to remember that there is no such thing as a universally perfect landing page. The only universal “best practice” for maximising conversions is continuously testing and identifying what specifically works for your use case.

Which is why we don’t want to stick you with a stock standard list of supposed best practices – we’d prefer to get personal. Let’s dive into the specific tactics that will work for your landing pages and turn them into high-conversion machines.

Here are the best tricks you should follow

1. Test, Test, Test – Start testing before you even start spending. Run your design up the flagpole with and learn what users think, remember and do with your design. Then, once you’ve found a direction you’re comfortable with, put it to the test immediately. Start with A/B testing to try larger variations of design and copy, and fine-tune with multivariate testing of discreet elements.

2. Eliminate Options – Don’t create analysis paralysis for your visitors. Give users one choice, not three, not five. Multiple choices lead to confusion and confusion leads to … well, no where good. Eliminate choice and you make the conversion option easier to understand and easier to take action on. And less friction means more conversions.

3. Use Real, Happy People – Trust is huge in conversion, and people trust people. Putting a person’s face on your landing page can drive real results. 37Signals put people on their Highrise pages and increased conversion 102.5%, and plenty of other studies have been done about the impact of human faces on website conversion.

4. Use Social Proof – Logos, Likes, Pins – whatever it is, show the visitor that other people love your stuff. When visitors lack information they’ll turn to what others have done to help guide their decision. Reinforce the conversion with respected logos, testimonials and other points of social proof that help a visitor on the fence make the decision you want them to make.

5. Epic headlines – Most people abandon your landing page within 8 seconds, so your headline is often your one and only shot at convincing them to stick around. So be clear and concrete in what you’re offering and what they’ll get out of the deal. If you can’t summarize what the user will get from you in five words or less, keep iterating until you can. In most cases, cute or clever wording doesn’t convert. People won’t work that hard to figure out what you’re trying to say. Be specific, be brief, and be compelling.

6. Keep it above the fold – As designers, we hate the notion of boxing ourselves into the top 600 pixels of the design. But the fact is, people don’t scroll on a landing page unless they’re really, really intrigued. Don’t bury the good stuff, particularly main benefits and the call to action. Keep it up top and easy to digest in that initial eight-second look. If you go long, repeat the call to action near the bottom of your page to save the user the scroll back up.

best landing page tricks

Optimize the length of your landing page

There’s no shortage of arguments to support having short landing pages for maximum conversions. Websites like Qi Networks have boosted the conversion rate on their landing pages by 70% with shorter content.

On the other hand, there’s just as much evidence to support the opposite claim – that visitors are more likely to engage with landing pages that have more copy and detail.

Fact is, the optimal length for your landing page has less to do with industry trends and more to do with the stage of your business, the intention of the landing page and the behaviour of your users. Here are some key factors to consider when deciding on the length of your copy:

The function that your landing page serves

If your landing page exists to introduce new people to your product or service, it might be wise to have a longer and more informative landing page. People who are not familiar with your business generally require information in order to understand what you do and build trust.

On the other hand, if you run an established business or if you’re creating a landing page specifically for warm leads, you can most likely eliminate any copy that explains what your product does. Since these prospects have most likely encountered your business in the past, they don’t require as much information about your function in order to convert.

The cost of your offering

If your product is expensive or requires your prospects to invest a considerable amount of time or effort in order to convert, you’d be better off with longer copy. This is because your potential customers will require more information about the value of what you offer in order to make an investment of time or money.

Alternately, inexpensive products or services generally require less comprehensive copy as there is less thought involved for the user in the process of conversion.

How visitors are currently interacting with your landing page

Set up a heatmap and scrollmap for your landing page to collect data on how users are currently interacting with your landing pages. This will equip you with actionable analytics insights about how long visitors are spending on a page, how far down the page they travel before bouncing, the elements they’re interacting with the most and the ones they’re generally ignoring.

For example, if users are only reading the top 25% of your landing page before bouncing, it might indicate that your users have shorter attention spans and are finding your copy too long. You can probably afford to condense the length of your landing page to only highlight key features and benefits and keep users engaged to the very end.

Read more Onpage optimization techniques you should focus on


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Great tips to use internal links for boosting website rankings

The best way to show off your related content is by linking pages and blog posts to and from each other, including the homepage. Your homepage will have the most influence in ranking content, while your contextual links will show search engine bots what content is most important

Here are several places where you should consider adding internal links.

Before we dive into some of the more unique internal linking strategies, let’s take a look at some of the overall best practices for internal links that our respondents recommended.

Start with Quality Content

“Creating quality content is essential,” says Nick Galov of Hosting Tribunal. “The last thing you want is to have lots of linked pages with bad content.”

“Instead of randomly linking pages, you need to devote time to producing original content.”

“For instance, one of the IT websites that I have contributed to had a great design and new posts on a daily basis. However, the content varied greatly: some of the posts were incredibly well written, while others were just put together for the sake of publishing.”

“Overall, we did manage to link our pages, but the result wasn’t as good as we hoped for.”

Link Related Pages to Each Other

“Use relevant links,” says Fisher Unitech’s Jackie Tihanyi. “Before linking two pages together, look at the type of content those pages focus on. If, and only if, the two directly relate, then link them to one another.”

Fundera’s Lizzie Dunn agrees: “Best practice is to link keywords via anchor text to content that directly relates to or covers that specific keyword.”

“Internally linking pages based on topical relevance—as opposed to random internal links—helps indicate to the search engines that these pages are related and thus strengthens the topical relevance of that category within the site,” says Craig De Borba of Ooma Small Business.

And Best Company’s Rochelle Burnside recommends “linking to related content that will keep readers on your site longer, such as engaging blog posts and long-form content. This will increase dwell time and therefore improve SERP rankings.”

Link For Users, Not Just for SEO

“Make sure your internal links are natural and will make sense to your readers,” says Colin Mosier of JSL Marketing & Web Design. “Often, content marketers will insert a link simply because they believe they have to for SEO. Unfortunately, this does not help your efforts.”

“We think about the user first and ask ourselves: ‘Does it make sense to do this, or are we just doing it for SEO?” says Jason Martinez of Redefine Marketing Group.

“You links must provide relevant information,” says Andrea Loubier of Mailbird. “Linking merely for the sake of linking is not a good practice, and search engines will take notice.”

HashtagJeff’s Max Pond agrees: “It’s easy to get caught up making a science out of internal linking: measuring keyword anchor density, linking from your most authoritative pages, balancing partial- and exact-match, etc. Put the science on the back burner and think about how internal links are going to solve visitors’ problems.”

So how do you do this?

“Consider what resources your readers would want to see next that will help them continue their journey towards conversion,” says Matt Benevento of Geek Powered Studios.

“Ensure that your links match the flow of the overall content, and make your links so compelling that the readers can’t resist clicking on them,” says Nathan Sebastian of GoodFirms.

As Lauren Petermeyer of Summit Life Media says, “A link for SEO’s sake on which no one clicks does very little good in the long-term health of the site.”

The best ways to use internal links

Avoid Only Linking to Landing Pages

“Stop linking to your homepage or contact page when linking internally,” says Jason Yao of CanvasPeople. “Make an effort to link to unique blog, category, or product pages that are relevant to the anchor text being used.”

Katherine Rowland of YourParkingSpace agrees: “Make the internal links on your site varied and thorough. Most sites have far too many links simply to the homepage. Make each different page link to multiple other, preferably deeper-level, pages on your site. This creates as many ties between pages as possible.”

Use Keywords as Anchor Text

“Anchor text is text to which a link is added,” says Rahul Singh of HubsAdda. “In other words, anchor text is a short description of the linked page. If the anchor text is ‘sunglasses,’ when a user clicks the link it should take him/her to a page about sunglasses.”

“One of the most important parts of internal linking is making sure that you’re using strong anchors,” says Ben Johnston of Sagefrog Marketing Group. “Search engines can glean some intent from the text that you use to link to your pages, so do some keyword research to find a great keyword to use for your anchor.”

“Your own website is the only place that you have full control over anchor text, so take advantage of it,” says Tony DeGennaro of Dragon Social. “Using your target keywords as anchor text for internal links can help you drastically increase your rankings for those keywords.”

“I recently changed the internal links to one of our blogs throughout our website, and without any keyword stuffing, I was able to get the blog to rank #3 on the first page of Google with only about an hour of work. This really taught me that anchor text does matter,” DeGennaro says.

“Many people think a hyperlink can be plopped down over any relevant text, and for some, that may be adequate,” says Nextiva’s Yaniv Masjedi. However, if you’re serious about SEO, you need to get into SEO keyword research.”

“Identify not only the article’s primary keywords, but also secondary, tertiary, and numerous related search terms. While secondary keywords are great for headers, tertiary and related terms make fantastic anchor text for internal links,” Masjedi says.

Read more The reasons why your website should have more internal links


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The reasons why your website should have more internal links

Internal linking occurs when a website creator adds a hyperlink to a page that directs to another page within the same domain. For example, if you go from a company’s homepage to its contact page by clicking on a link in its content, you’re using an internal link. Internal linking makes it easier for users to navigate around a website, helps to create a hierarchy of information within the website, and helps to keep each page’s ranking power even with others within the same domain.

The reasons why your website should have more internal links

If you need some convincing before you start going <a href> happy, there are a few key reasons why internal linking is important for SEO.


Your high-priority pages should have a higher amount of internal links going to them. This gives them more link value and a hierarchy to your website that Google can understand. Google bots can then better crawl your website, hopping from one page to another through your internal links. This is great for newly-created pages of importance to you, as it means they get indexed faster and therefore appear on the SERP a lot quicker.


When you use an internal link you send both users and Google bots to another, relevant page. Google will get an idea, and as will the user, on what that page is about when you use descriptive anchor text.

This means it is preferable to describe the page you are linking to with a key word rather than something generic like “click here”.

internal linking example

The words “clicking here” do not tell bots what content will be on the page you are linking to, whereas “blue hats”, for example, reveals this.topic cluster diagram

Using interlinking on your blog helps you form so-called topic clusters with your content. You’ll have one high-priority page (a pillar page), with other posts that contain content on the same theme but at a more granular level (cluster posts) – The pillar will link to each cluster and vice versa; this is SEO interlinking.

Google will understand that you cover the topic in detail, establishing yourself as an authority on the subject, so therefore Google better understands what your website is about and it can rank you more highly for all the surrounding related keywords you may target.


The majority of backlinks go to a website’s homepage, giving the most authority, or ‘link juice’ to this page. But, by using strategic internal linking, you can help spread the power of the site through all the inner pages too. Just make sure you don’t NoFollow your own internal links (it happens!)

It’s good practice to go on your website and check the pages or blog posts with the most backlinks- you can then try and find opportunities to link internally from these pages to make sure you spread link value throughout your site.

You can use Google Search Console to find out your pages with the highest amount of backlinks.

Just log in to GSC, click on ‘links’ at the bottom of the left hand side, and you can then see the sites that link to you most and which pages are the most linked to.

internal link audit

Psst, you can also see which pages have the most internal links too, and use this to run an internal link audit- more on this later. 

Use these powerful pages to link internally to your high-priority pages.


Not only are internal links a great way to communicate with Google, but they also are invaluable to users. Often when someone is researching a topic, they will probably have questions that relate to that topic that you can provide answers to, or products for.

example of interlinkingAn example from one of our clients, GolfSupport (a golf e-commerce store), may be a blog post we wrote on the different types of golf clubs on the market.

Although the post may take you through the differences between woods and irons, it doesn’t answer other questions around the topic – like once you’ve decided on the club you want- how do you know what size to get? Here we could link internally to the cluster post we created on that topic, helping push the user along the buyer’s journey. Then, in the golf club size guide, you may want to internally link to a category page for that particular golf club (if you are an e-commerce store).

You’ve helped a consumer narrow down what they want, and pushed them deeper into your site through an internal linking strategy.

Read  more at about How Many Internal Links per Page or Post


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How Many Internal Links per Page or Post

You might wonder – do I have enough internal links? Or too many? When planning an internal linking strategy, your top question should be “What links will my readers click on?” Understanding what your reader needs will help you determine which related internal content you can link.

Google may consider a high ratio of links on a page as spammy – if the links use misleading, irrelevant anchor text or are unrelated to the page topic.

Rather than thinking of a set minimum or maximum links per page, your guideline should be: Will this internal link benefit my site visitors? If a link won’t help the user find what they want, don’t include it.

Remember, link value is shared between all the links on a given page, so adding an excessive amount of links will dilute link equity. Aim to keep the number of internal links per page to under 100.

Sometimes, your page may contain links that don’t need to count toward the ranking of a page. Tell Google to disregard these links in places such as comment sections by using nofollow tags.

Internal Links per Page or Post

When it comes to knowing how many internal links your website needs, nobody really knows. Google’s algorithms, which change often anyway, currently only say to “keep the links on a given page to a reasonable number”. The problem is Google never lets anyone know what a “reasonable number” is, so everybody is winging it. Even some of the biggest experts in the game have no idea whether that number means a few, a few dozen, or a hundred or more.

In simpler terms, it really depends on your page. When it comes to your content only (meaning exclude your header, your navigation bar, your footer, etc.), you should only have a few internal links on the page. Don’t overuse them but remember to add enough that your page is informative for the user. For example, if you write about 1500 words for a content piece, it should include an internal link every 400-500 words for the best results. However, it’s best to keep track of the best practices for internal linking since Google does change its algorithms often.

Think of your website as the ocean. Rivers and streams run off the mountains into the ocean. As they do, the ocean has more minerals and water. Now, imagine that we started draining the oceans little by little — assuming all of that water actually had somewhere else to go. The oceans would slowly get smaller again.

There is a similar flow through your website, external links fill the site with authority. But they do so by linking to specific pages. These pages become more authoritative. Now, as you begin linking out from that page through internal links, you transfer some of that authority to another page.

It’s not hard to see how internal links help SEO, so we don’t want to eliminate them to prevent draining a webpage of its link equity. But we should be careful not to create too many internal links on our most important landing pages.

To achieve this, streamline your navigation on landing pages. And make sure each internal link really adds value to the customer experience. As your customers click that link, they spend time on the next page and demonstrate to search engines that SEO links add actual value.

How many internal links is too many? It’s not easy to state a specific number, but if you’re asking yourself, “Am I adding value?”, it becomes clearer how many links make sense.

Read more Great tips to use internal links for boosting website rankings


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Onpage optimization techniques you should focus on

SEO isn’t specific to a particular type of content or a website — it’s a bunch of practices aimed at appearing on the higher positions in the search engines. It requires a lot of geeky technical stuff like understanding of redirects, HTML and web server technology.

A successful SEO campaign still starts with some important on-page SEO factors that you must optimize before you do anything else.

So, What are the most important techniques you need to do with?

Fulfill Search Queries

– Create/optimize the existing content to the audience’s needs. This helps to gain SERP visibility, attract more qualified traffic and build trust.
– Make sure to have an H1 tag on every website page. Most CMSs automatically wrap your title in <h1> tag, but some do not. The H1 tag is a must on any website page as long as it helps search engines understand what your page is all about.

Optimize the URL slug:

– Keep it as short as possible (4 words at most—it makes it easy to understand and remember by users, but it also improves your CTR.)
– Also, try to include the keyword in the URL as well—it will definitely help with the on-page optimization.
If your page has already been published for a while, do not change the URL, especially if it’s already ranking in the – – – SERPs or if other pages already link to it. Doing this would mean you are migrating your URL and it’s best to avoid it in most cases.

Optimize the Page URL

Have an instance of your focus keyword in the URL, without using any special character, symbol, commas, etc.

Use hyphens (instead of underscore) to separate different strings. This makes the URL clean and easier for the user to guess the content on the page.

In addition, opt for a user-friendly URL structure for your entire website. Something that both search engines and the user can remember and relate to, but without any compromise to your business goals.

For e.g., a permalink structure like ‘yourdomain/this-is-test-post’ is preferred by many websites, but if you are a news website you may want to follow a date wise structure like ‘yourdomain/2019/08/15/this-is-a-test-post’.

Optimize the meta description

– Include the target keyword in this description.
– Remember, the meta description should be under 230 characters—anything above that will be truncated by Google in the SERPs.
– Same as with the page titles, keywords are not everything. Your meta description should be compelling and tell readers exactly what information will be provided on the page.
– While meta descriptions don’t have a direct impact on rankings, they will increase the click-through rate and that is a ranking factor.

Optimize the images

The efforts on page optimization of images placed on the most important promoted pages will pay off in spades. At least you should include the ALT tag.

That’s how the optimized images can help you:

– they influence the ranking of the promoted page;
– they are included on the list of image searches;
– attract more traffic to the site.

 Compress images to improve the loading time of the website and supply them with the alt text. Search engines use alt text to identify the content of the web page, so it’s a great way to make the website more accessible and improve its ranking.

Important Onpage optimization techniques

Create Trust & Engagement Through UI, UX, and Branding

– Improve your website performance. Website performance metrics like the page load speed are a part of UX. Make sure to research and improve these to boost the conversion and keep your visitors satisfied.

– Responsive Web Design. Back in 2015 Google started penalizing mobile-unfriendly websites. The number of mobile visitors is growing each year and today RWD is a must.

– Build trust through UI, visuals, navigation, branding — all these pieces define if your website looks trustworthy.
Include social media sharing buttons. Help your visitors save and share your content across the Web.

Include your focus keyword

Remember, on-page optimization is not about gaming the system. It’s about sending the right signals, both to the user and to the search engine.

Essentially, on-page SEO is all about optimizing your content to answer a particular user query.

For that, use strings (technically called keywords) that relate to the user query.

Use a combination of exact match keywords and related keywords, but don’t overdo that.

Ideally, an exact match keyword density of 1.5 to 2%, sprinkled with a few more LSI keywords is good enough to send the right signals to the search engines.

Optimize the page content

Now that you have optimized the meta data supporting your page or blog post, it’s time to move on to optimizing the actual content on it.

Here are the steps you need to follow to do this:

Try to include the keyword in the h1 heading, but do not force this. Again, it is far better to publish natural (rather than keyword-stuffed) content.
– Make sure your page or blog post has an h1, but remember that there should be only one h1, and it should be above the fold. Typically, your h1 will be the actual title of the blog post or page.
– Same as with the meta tags optimization, focus on creating an attractive, compelling h1, rather than something that feels built exclusively for Google’s crawlers.
– You can use the CoSchedule’s Headline Analyzer to analyze your headline.

Optimize the content in the body of the page.
– Try to include your target keyword in the first 100 words of the page or blog post.
optimizing on page copy for seo keyword
– In general, avoid including the exact target keyword more than 3-4 times/page.
– Add other keywords from the same keyword bucket in the body of your content. This will help Google contextualize your page or blog article, so that it shows it to users searching for the information you provide.
– Try to add synonyms to your target keyword as well. This is an excellent move not only because it will help Google contextualize your content, but also because it will help you avoid using the exact target keyword too many times.
– Include LSI (Latent Semantic Indexing) keywords too. These keywords are semantically related to your target keyword. To find more LSI keywords, go to, enter your target keyword and pick the most relevant suggestions to include in the body of your page content.

Read more How to optimize image for SEO


Please contact us for seo service packages at TDHSEO.COM.


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  • -

How to optimize image for SEO

Here you’ll find out how to optimize the images for the web so that you make your website fast and SEO friendly.

Choose the Right File Format

Before you start modifying your images, make sure you’ve chosen the best file type. There are several types of files you can use:

PNG – produces higher quality images, but also has a larger file size. Was created as a lossless image format, although it can also be lossy.
JPEG – uses lossy and lossless optimization. You can adjust the quality level for a good balance of quality and file size.
GIF – only uses 256 colors. It’s the best choice for animated images. It only uses lossless compression.
There are several others, such as JPEG XR and WebP, but they’re not universally supported by all browsers. Ideally, you should use JPEG or JPG for images with lots of color and PNG for simple images.

Use descriptive filenames

Before we talk about naming your files, let’s talk a little SEO and planning. You

ARE doing your keyword research BEFORE your post – correct? If not, now is the time to start.

Here’s a post I wrote about How To Plan Blog Posts that Google Loves that I thought would help you out. You need to make sure you know what keyphrase you are trying to rank for as well as similar (but different phrases) so that you can optimize your photos/images around them.

Are you uploading photos named DSC0001.jpg or maybe wiaw-5.jpg? If so, you are losing a fantastic opportunity to optimize for SEO. You want to give your photos and images descriptive file names. This will help search engines readily understand what your images (and ultimately your blog post) are about.

Let’s say you are writing a blog post about a peanut butter banana smoothie recipe. You could name your images:

The idea is to name your files using your keyphrase and variations of it for the different images.

Since chances are you have been blogging for quite a while and haven’t done this for all your photos, I don’t want you to stress over this. I would prefer you learn what to do and start doing this for all your posts from here forward. Then as you update and optimize old posts, you can take care of the photos then.

Make Sure You Name Your Images Appropriately

Yes, even the file names matter.

If you name your file in a descriptive way you’ll help Google identify the object on the image easier.

But anything is better than “untitled-1.jpg”.

Let’s say that you have an image of a dog.

Then name it “dog.jpg”, or “my-new-dog.jpg”.

It’s a good idea to use keywords in your file names.

But remember that a file name should be short, so don’t go overboard with the file name.

It should make sense.

Best tips to optimize image

Use Images of the Right Size

While the images are a must on your website and in your blog posts, they are also the main reason behind slow loading speeds.

It’s for this reason that it is important for you to make your images (width or height) fit your needs.

A good practice is not to make them a lot bigger than you need them to be.

You may be asking, but doesn’t the browser fit the image to the required size?

The answer is yes it does.

But the problem is that the browser still has to load the full-sized image, even if it shows it only in a width of 500 px.

On my blog, every image (except for the featured one) is 800 px wide, never more.

This can be different for you, it’s your call but remember that bigger the image (pixel-wise), the bigger the file size.

And with that in mind, the browser needs more time to load it.

You can resize the images in Photoshop or any of these free photo editors.

If that is not enough or you just want to resize them in bulk, here is a great tool to do so.

Just remember that you need to change the width.

The height will change automatically.

Use Images As Citations

If you don’t know what I am talking about, don’t worry.

Citations are mentions of your business that can help you rank in local SEO.

And a good thing is that you can embed this data into images and then use them as citations on platforms where you can publish them.

Use your NAP and be consistent to improve your local SEO.

The tools above can be easily used for this purpose too.

Just don’t upload them to your website.

Create Descriptive Image Captions

The image captions are one of image SEO best practices.

What’s more important is that they are visible to your visitor.

They can give a more detailed context of an image and provide a better user experience.

It’s even said by many experts that if you include captions they can decrease bounce rate.

The thing is that we don’t always read the full article but to better understand it we are drawn to captions.

So it’s a good idea to have descriptive captions included to better illustrate what the image is about.

They also give extra insights to search engines to better understand the image.

Reduce the File Size

Now that you have reduced the image size (yes even some file size), it’s time to reduce the file size.

To do that you can again use Photoshop or Gimp and combine file size reduction with image resizing.

If you don’t have any of the tools or you are not comfortable using them, there are other tools to use.

One thing to note when reducing the size of the image is, that you are reducing the quality of the image.

But don’t be afraid to do it.

The results will most likely still be a great looking image with a big size reduction.

As you can see, our new SEO Image Optimizer is going to become your indispensable tool when optimizing your product pages, blog posts, and other web pages of your eCommerce site. So, grab this add-on and take the most of it if you:

– Don’t want most of your potential customers to leave your store because of low page loading speed

– Wish to drive more traffic to your website

– Have a strong desire to protect your product images from being stolen by your competitors

Read more Onpage optimization techniques you should focus on


Please contact us for seo service packages at TDHSEO.COM.


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  • -

How could Google Pigeon affect websites and SEO

The change in Google’s Pigeon Rank Algorithm has affected the local search listings, and this is visible on the Google Web and Google Maps Search Results page. Major changes have been made behind the curtain, and the ripples are beginning to show on the surface. Due to this change, local businesses might have noticed slight amounts of increase or decrease in the leads generated, website referrals and online business. The latest Google Search Engine Algorithm shares deeper roots with their search results capabilities, consisting of the numerous ranking signals that are used every day in web search along with search tools such as spelling correction, Knowledge Graph and synonyms, etc. In addition to these factors, the latest Google Algorithm Updates improve on their present distance and location ranking parameters.

Who Benefitted From the Pigeon Update?

Not everyone complained after the latest local algorithm update. As previously mentioned, directories seemed to get a boost, and, so did certain queries. The latest analysis using BrightEdge’s massive data set from June to August shows an uptick in the results for queries related to the following:

  • Hospitality (28 percent growth in Google Places results)
  • Food (19 percent growth in the Google Places results)
  • Education (13 percent growth in the Google Places results)

Additional wins occurred in smaller percentages for queries related to:

  • Spa +4.64 percent
  • Shop +4.32 percent
  • Law +3.55 percent
  • Medical +1.83 percent
  • Transportation +1.31 percent
  • Fitness +1.12 percent

Who Experienced a Loss From the Pigeon Update?

According to the analysis in BrightEdge’s data set, we found queries related to the following topics being the most negatively impacted by Pigeon:

  • Jobs (68 percent decline in Google Places results)
  • Real estate (63 percent decline in the Google Places results)
  • Movies (36 percent decline in the Google Places results)
  • Insurance (11 percent decline in the Google Places results)

Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same.

Other queries related to the following showed somewhat negligible losses:

  • Finance -6.21 percent
  • Furniture -3.34 percent
  • Government -0.07 percent

The following is a table of the findings. Note that some of the queries were difficult to classify in the analysis, so the industry data by row does not add up to “all” data.


How does “Pigeon” affect you and your business?

1. A lower number of queries included in a local listing pack on SERPs (there are usually 7 listings)

MozCast’s data shows a 23.4% decrease in the queries that are showing a local listing pack.
You may experience a drop in your website’s traffic due to the disappearance of some of your local listings.

2. Local rankings are taking an old-school route

Local search rankings are now being influenced more by traditional Web search ranking signals (domain authority, backlinks and many other SEO ranking factors).
If you see a decline in your local rankings, it may mean your competition’s general website/page SEO characteristics are stronger than yours.

3. Yelp and other well-known local directories are now your new best friend

Data shows that local directories have gotten a major boost in search rankings.
Your official business website or store pages may be displaced by store listings from directories.

4. Local Carousel still has your back

Judging by the looks of it, local carousel results remain unchanged so you’ll still be able to get some extra exposure from it.
Make sure you pick out a nice, high-quality photo for your Google+ business profile because that is the picture that is going to show up in the carousel.

and what else?

According to the first post-update research, Yelp and other local directory sites have seen a considerable boost in rankings. For some queries, the entire SERP (search engine results page) is built from well-known local directories only.

If over the past few days your website has encountered a traffic drop, this may well be due to the disappearance of your local listings on the first page of Google. If that is the case, in the short run you may need to cover the traffic losses with a PPC campaign, and in the long run — focus on getting Web search listings for those keywords.

Google is going back to the more traditional ranking signals such as domain authority, backlinks and all kinds of other SEO rankings factors. Simply speaking, this may mean that local rankings will now be more determined by how well your meta data is structured, the age of your site and how you use your header tags.

Read more What is exactly Google Pigeon Algorithm?


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How to test Mobile Friendly Compatibility for your website

The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

It is believed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon,” which was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact.

If you are not mobile-friendly, or if you want to ensure you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines.

Here’s the guide

Does Your Website Pass the Mobile-Friendliness Test?

Google is making it simple for companies to test their website and ensure that you have a mobile-friendly site. They have created a tool called the “Mobile-Friendly Test” where you can type in your web address and see if you meet the new standard. When you pass the test, it looks something like this:


If you don’t pass the test Google will give you insights as to why it didn’t pass and will look something like this:


What Happens if You Don’t Pass?

If your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. What that means is you need to have a mobile site up and running in the near term. Here’s where to start:

Decide How You Will Optimize for Mobile

There are several approaches for optimizing your site for mobile devices. Choose one of the following that works for you:

  • Responsive Design – Responsive Design is the number one choice by Google for mobile optimization design patterns. Choosing responsive design is desirable because it only uses one URL for your site rather than a mobile URL and a desktop URL.
    NOTE: If you’re already hosted on HubSpot’s COS then you’re optimized with responsive design. If you’re not already hosted on the COS but need to move to it now,
  • Dynamic Serving – Dynamic serving changes the HTML of your website while keeping the same URL. Instead of shrinking and optimizing one design, dynamic serving figures out what kind of device the user is experiencing your website with and changes up to code to show something different. This is a more complicated process, but offers an optimized result as well.
    NOTE: This approach is known to be a lot more error-prone so beware before choosing this option.
  • Separate Mobile Website – When mobile optimized sites first started to come to light, this was the way to create them. Instead of using one URL, a mobile website is essentially a new website built for your company for mobile purposes. It’s onerous for Google though. It means that they have to crawl two websites and two versions of your content. If you already have this in place, make sure it works properly. If you’re considering this option, make sure the other two aren’t better fits first.

Read more What to know about Google Mobile Friendly Algorithm Update


Please contact us for seo service packages at TDHSEO.COM.


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