Category Archives: Digital Marketing Consulting

  • June 5, 2019
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The most brilliant marketing strategies you should know

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Category : Digital Marketing Consulting

In order to stay competitive, you need to adjust your strategy, as well. Here are seven tactics that your social media strategy needs.

1. Target true engagement

Cheating the system to encourage engagement has been a popular social tactic for some time, with brands sharing posts that suggest users simply “tag a friend in the comments below” to rack up interaction figures without actually creating a conversation. But algorithms are getting smarter, and engagement bait isn’t going to cut it this year as platforms crack down on spammy systems for garnering likes and shares.

With organic reach declining and more businesses upping their social ad spend, content needs to be truly interesting and engaging so that followers, and wider audiences, can’t help but get involved. Whether that’s irreverent conversation in the style of the MERL and Gregg’s, or creating artistic vertical video for Facebook, it’s more important than ever to find the voice and the stories that work for you.

MERL tweet targeting true engagement

How to jump on the trend: Stop relying on lazy social CTAs. Think about your brand voice guidelines and how you can best apply them to social media, using social as part of wider content marketing strategies instead of a standalone.

2. Work with micro-influencers

On the theme of true engagement, it’s no surprise that micro-influencers continue to win ground over their more celebrity-like counterparts. Aside from budget benefits, in that micro-influencers often work on a gifting basis or simply have much lower fees than the big names, research continues to show that their audiences are more highly engaged and can be more niche-specific than all-singing, all-dancing social media stars.

social media influencer post on Instagram

Some research has even clearly shown that once a profiles amasses more than a few thousand followers, engagement rates on sites like Instagram start to rapidly decline. Collaborating with digital socialites who have between 1,000 and 10,000 followers comes at a fraction of the usual influencer cost, but with a likelihood that genuine engagement will be much greater.

This is in part attributed to a level of believability that can be lost with bigger “influencers.” While some brands turned their nose up at the idea of micro-influencer collaborations in 2018, anyone hoping to produce credible collaborative work this year needs to embrace the up-and-comers.

How to jump on the trend: Take the time to research up-and-comers in your niche. Search relevant hashtags to find social stars who aren’t represented by agencies, where audiences are smaller and engagement rates are higher. Plan influencer campaigns based on relevancy, not audience size.

social media influencer enagement rate tool

3. Get rid of fake followers

On the theme of genuine engagement and influencer marketing, it would be wrong not to address the issue of fake social followers that really gained momentum throughout 2018. Fake and spam accounts have been around since the dawn of social media, but now it’s increasingly common to find so-called “influencer” profiles with millions of followers, where the reality isn’t quite what it seems. Even politicians and celebrities have been caught cheating.

Part of the reason that it’s so important to check engagement rates before connecting with an influencer is that audience size does not necessarily equal views or activity. Fake followers and paid-for likes can make it seem that someone is popular, but on closer inspection, collaborating could be a waste of time and money.

2019 is already shaping up to be the year that fake followers are public enemy number one, with sites like Instagram and Facebook announcing their plans to stamp out fraudulent activity once and for all.

image of woman with social media

How to jump on the trend: If you’ve been buying followers from services promising to grow your audience, stop. And similarly, when you’re working with influencers, don’t be afraid to do some serious homework. Tools like Twitter Auditand HypeAuditor can help.

4. Make your social profile shoppable

Shoppable social has already made waves, from Pinterest’s buyable pins to the Checkout on Instagram. But there have been some major upgrades over the past year, and the path from social app to checkout page is now clearer and shorter than ever.

Pinterest has upgraded ad pins to “Product Pins”—a tool that takes shoppers straight to the checkout page for a selected item on a retailer’s site, while Instagram now gives users a route from discovery to checkout without ever having to leave the app. Even the “Explore” page now features a shopping tab—something that paid search marketers should be aware of.

Pinterest image

Pinterest say that their Product Pins have increased click-through rates to retailer websites by 40%. With shoppers likely to drop a purchase if the steps between viewing an item and paying for it get too numerous, retailers should leap at the chance to make the kinds of instant sales that social media encourages.

With many shoppers first browsing on social or on Google, paid search and paid social teams will need to work hand-in-hand throughout 2019 with a clear understanding of their respective tactics and outcomes.

How to jump on the trend: Invest in shoppable social adverts where relevant. Test out Facebook offer ads or selling on Instagram to see which platform and CTAs work best for your audience. Also, make sure to adjust your PPC strategies and targets to account for the shift.

5. Include dark social in your strategy

Dark social refers to the kind of social networking that marketers can’t track; the sharing of information over WhatsApp, Facebook Messenger, iMessage and other similar apps. We are all increasingly aware that the content we engage with online forms part of our own online presence, and that posts we like or comment on will appear with this information in our friends’ newsfeeds.

This, coupled with a dislike of eerily-tailored advertising and a growing distrust of social media onTest out Facebook offer ads or selling on Instagram to see the whole, has created a situation where a lot of social sharing takes place out of sight. Direct messaging of posts and products can feel like a big hit to brand awareness, but this isn’t the case—while you may not be able to track these kinds of exchanges, they nurture valuable engagement.

Facebook’s Messenger app sees 1.3 billion users send 8 billion messages every month, and the total once you include WhatsApp, WeChat, and Skype is around 5 billion active monthly users. That’s more than the traditional social networks combined, which means “dark social” can’t simply be overlooked as an area that marketers are unable to access. Overall, it’s estimated that 75% of consumer sharing happens on dark social.

Facebook Messenger marketing example

How to jump on the trend: Incorporate dark social into your social marketing strategies. Does your brand have a presence on these channels? Could it? From Facebook Messenger chatbots to VIP WhatsApp groups, think beyond traditional marketing objectives to encourage sharing among a more receptive audience.

6. Capitalize on FOMO with live video

Tired of hearing about millennials? Good, because this year it’s Generation Z you should be turning your attention towards. Generally noted as being born between 1995 and 2015, parts of Generation Z are now starting their careers and looking at where they’ll be spending their own disposable incomes. Among this age group, FOMO—i.e., the fear of missing out— inspires experiential marketing experiences and user-generated content campaigns.

As far as social is concerned, this means that digital marketing needs to capture the same you-snooze-you-lose attitude that comes with pop-up shops and one-off events. Live video and super-short, time-sensitive competitions are just a few of the ways to instill FOMO on a waiting audience, possible through Instagram’s IGTV, Facebook Live, and other channels.

live video image

A particular benefit of live video is that followers on a range of platforms are notified when someone they’re following goes live—a neat way of sidestepping algorithms designed to minimize the amount of content that reaches audiences organically.

How to jump on the trend: Fine-tune and implement a live video strategy. Research your audience thoroughly to understand what they want, and use themes like behind-the-scenes videos, insider interviews, and giveaways to keep people engaged.

Read more The best digital marketing tips for beginners

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • June 3, 2019
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The best tatics to market by emailing effectively

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Category : Digital Marketing Consulting

Building email lists for small businesses is an inexpensive but effective strategy to grow your business. Here are eight ways that you can build email lists to grow your small business.

1. Create compelling content

Why would anyone want to give you their email address, especially in a time when inboxes are bombarded with tens of hundreds of emails daily?

People only give away their email addresses when they believe you add value to their life. And one of the greatest ways to add value to anyone’s life is to give them content that resonates.

Think about it, have you not signed up for newsletters from publications like The Washington Post, Forbes, or maybe Medium?

newsletter example

We do this because we value the news these outlets provide, and we want to stay informed.

Similarly, if you want to build your email list, you have to create content that people care about, content that makes their life easier, provides solutions, and even entertains.

The first step in creating compelling content is having a clear picture of who you’re writing for. For example, if your business revolves around selling digital design solutions, you have to know what sort of people want design solutions, are they college students or small businesses? Do they want a quick fix or are they looking for permanent solutions? Where do they live? What sort of income do they have?

Asking such questions lets you create buyer personas: an ideal fictional person who represents your target customer. And when you have that image in mind, you can design content which is suited to their lifestyle and their problems.

Now when you know who you’re writing for, you should create content that caters to their lifestyle, interests, and problems.

You’ve basically set-up a basic funnel where the top of funnel journey starts when a visitor reads your compelling content. Those who fall in your target audience bracket will naturally relate with your content, taking them down the funnel, and increasing the chances of people subscribing to your mailing list.

2. Run a promotion or contest

Again, getting email addresses is all about providing value and offering incentives. One of the easiest and most straightforward ways of incentivizing people to share their email addresses is to run a contest. People love winning, especially when all you need to stand a chance to win is share an email address.

There are a lot of formats you can use to hold a contest:

  • A photo contest where people share their best travel/food/pet/selfie photo.
  • A video contest where people share funny fails/their best skating tricks/a song cover etc.
  • A contest where people share their favorite poem, a short story, or a funny anecdote.
  • A sweepstakes format where people just have to enter email addresses to participate.

Once you’ve settled on the format, you need to decide what prizes you’ll give out.

example of Instagram giveaway

Cash giveaways are an obvious option, but you will benefit more from setting up a contest that directly relates to your business. That way, if a participant is interested in the prize, they’re likely to be an ideal customer.

If you know your target audience, you can set up the prize in a manner will be most appealing only for that segment. For example, if your business sells eco-friendly sneakers, the obvious option would be to give away a pair of the latest sneakers from your line of products. A cheaper and still relevant prize could be recycled coffee mugs, handcrafted jewelry, or organic cotton activewear.

3. Provide lead magnets

Lead magnets are, as you can guess from the name, offers that you give to potential customers in exchange for personal information like email addresses. Lead magnets are a good way of raising awareness and connecting with prospective customers who haven’t heard of your brand.

Prize giveaways, mentioned in the previous section, are one example that fall under the umbrella of lead magnets. Here are a few other examples of lead magnets:

  • Checklists
  • Ebooks
  • Cheat sheets
  • Product samples
  • Discount coupons
  • Templates
  • Free trials
  • Case studies
  • Webinars
  • Podcasts
  • Premium content
lead magnet example

While creating lead magnets, there are couple things you should keep in mind to design an effective lead magnet:

1. Most people end up signing up for lead magnets when they are looking for a quick answer to some problem they have. Make sure that as soon they give you their email address, you send them an email with the promised content or an email that confirms that what you committed is on its way.

2. Your lead magnet should be perceived as highly valuable or people will hesitate to provide their email addresses. Make sure the copy surrounding the lead magnet is sharp and it succinctly explains the promised value.

Read more How to use email to get customers

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • June 2, 2019
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The best guide for consumer marketing

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Category : Digital Marketing Consulting

To set your DTC business up for success, you need to establish a brand, then fight for brand awareness in a competitive marketplace. In this guide, I’ll walk you through how build a brand and  start propping up your shiny, new direct-to-consumer business.

1. Find your brand voice

While you mostly likely already have an idea of what your brand stands for and your value proposition, DTC advertising means that you need to concentrate on exactly how to articulate that. I think it is best to start with a mission statement to use as your “north star” for the brand. From there, your marketing team should work closely with product and sales to determine consumer profiles, a messaging map for a brand voice, graphic design elements for your website, ads, and collateral.

That may be overwhelming—let’s break it down.

Buyer personas

Consumer profiles can be simple at first, to reach the widest audience. When you’re just starting out, your offering may appeal to audiences you haven’t thought of yet. Start by outlining demographics, socioeconomic status, product use, and geography. From there, you can start to think about creating buyer personas.

For example, one of your buyer personas may be Rachel, a stay-at-home mom. She’s married, 40 years old, lives in the suburbs, and has a hectic home life. She is the keeper of the keys when it comes to their bank accounts and her family is comfortable but saving for a summer vacation. Rachel spends her spare time on Pinterest and Facebook.

Pinterest image

Rachel is an ideal customer for a company like Wayfair, which allows you to buy affordable furniture online. She would also be a good customer for food or clothes delivery boxes—anything that would help save her time and money. Including details like this in your profiles can help you create marketing content and advertisement specifically for your buyer personas.

DTC brand messaging

Messaging maps can also be short and sweet. Start with your brand positioning: What niche do you fill in the market? What makes you stand out from your competitors? From there, you can define your

exact value proposition. It may sound silly, because you should already know both things off the top of your head, but writing them down is essential.

To find your brand voice, you need the above for the most essential part of DTC advertising: your tagline. Think of it as a mini-mission statement, something to inspire, motivate, captivate, and differentiate a brand. For a DTC brand to catch fire, you need a catchy tagline the website and ads. Like this one from Billie!

Billie tagline example

Brand style guide for DTC

Any expertise in graphic design would come in handy for laying out a DTC brand style guide. This is where you can lay out your brand palette—primary colors, like those used in your logo, and secondary colors, like those used across your website. Make sure you keep in mind that you will be need colors for online and print! Define these by their HEX or RGB color codes.

You can also define your typography, like the fonts used in headings and paragraphs. Importantly, this is the opportunity to define where and how your brand logo, colors, and typography should be used. This makes it simple to onboard and hire employees and freelancers, who will know how to fit the brand into products, marketing, and advertising.

Having a brand style guide helps shake out exactly what you what your brand to look and sound like. As you get ramped up, this will prevent confusion in advertising, on your website, when you speak to prospects, customers, and more. If you need to look at examples before you get started, a lot of brands have their brand guides available online.

2. Create a website

This is obvious, but consumers need somewhere to go and make a purchase. Your website is the face of your company. Luckily, there are so many options out there: WordPress, Weebly, Wix, Squarespace,  Shopify.

A few things to remember when creating your website for marketing purposes:

  • Make it mobile friendly! Any website platform should help you do this automatically, but double check every page you create on your phone and work from there.
  • Include analytics tags. You’ll need to create a Google Analytics account, in addition to the platform you are using for CRM and install tags on your website. These will track the visitors to each page help you optimize from there.
  • Use email submit forms. When creating your website, make sure to include a form to collect email addresses. Email address not only help with email marketing outreach, but they can supplement your online advertising efforts through targeting.
email submit form example
  • Link to social accounts. Social media marketing can make a DTC brand name recognizable, so you want to do everything possible to boost followers and engagements.
  • Highlight contact information. This is absolutely needed to make your website user-friendly, make your brand consumer-friendly, and let people know how to bill you—or find your office/store.

3. Advertise for DTC

Okay, now we can get down to serious business. While organic content is important, you will need to drive visitors to your brand-new website to buy your products. Here is where you should be advertising your direct-to-consumer brand.

Paid search

Paid search advertising is the place to start when you are kicking off a DTC brand. With your baseline of messaging, you can define which keywords to bid on. When someone types in “where to buy a mattress,” Casper is making sure their website is at the top of the results page.

Yes, Google Ads is hard. But you’re in the right place. WordStream has tons of resources to help you get started.

Paid social

To reiterate, social media is important for DTC brands. While an organic presence is great, putting some money behind Facebook ads, Snapchat ads, and Twitter ads is a way to amplify your brand voice. Paid social allows DTC brands to leverage messaging in a personal, catchy way.

Like Google Ads, starting to advertise on Facebook or Snapchat can be daunting. Again, Wordstream has plenty of resources to help you get your feet wet!

Email campaigns

This is where that collection of email address from website visitors comes in handy. Pool together your list of contacts and set up some email campaigns. Start with transactional emails: welcome, thank you for your purchase, shipping notification, customer support, etc. From there, you can think about building out promotional campaigns, as well.

email campaign for direct-to-consumer marketing

You’ll need an email marketing service. Again, like website platforms, there are plenty of options. From MailChimp and Constant Contact to full-service marketing automation platforms, you can choose what fits for your brand. If you need tips on how to target your emails to DTC brand buyer personas, we have you covered.

Programmatic

If you are not familiar with programmatic advertising, think of it as display ads, the banners that appear in the side bar on websites. Programmatic refers to the automated way those ad spots are purchased. The biggest benefits here are the scale and targeting that programmatic advertising gives brands for a relatively low price.

There are tons of options out there for programmatic ad buys like Amazon, Double Click (Google), LiveRamp, App Nexus, and Media Math.

Out-of-Home advertising

If you are like me, you’re thrilled when the subway is empty enough that you can read the funny Casper ads. I also get my list of new TV shows to watch from the posters on the platforms (thank you for the Marvelous Mrs. Maisel!). OOH advertising is exactly what it sounds like: any advertisements that you find outside of your own house, like billboards, posters, and blimps. Podcast advertising has been big for DTC brands as well.

Casper mattress ad example

Remember to reference your buyer personas before buying placements—if your target audience is in the suburbs and drives to work every day, placing ads in the subway won’t get you far.

Read more Just learn everything about ecommerce marketing

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • June 1, 2019
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Just learn everything about ecommerce marketing

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Category : Digital Marketing Consulting

These are the five most telling insights from that data—insights you can use to help you run your ecommerce business.

1. 67% of small ecommerce businesses name campaign structure as biggest challenge

50 of the 75 Google Shopping advertisers we surveyed said structuring their campaigns and organizing their product groups is the biggest challenge they face. Tangentially, the second-most common challenge cited by respondents was setting bids. Because campaign structure and bid strategy are related, we’ll tackle both here.

When you initially create a Google Shopping campaign, Google groups together all the products you sell (as outlined in your product data feed) in a single product group. From there, it’s your responsibility to break that initial product group into separate product groups. Because you’ll be setting bids at the product group level, this is a crucial part of the campaign creation process.

ecommerce-marketing-google-shopping-campaign-structure

When creating your product groups, three metrics in particular are important to keep in mind: price, profit margin, and conversion rate. To the best of your ability, you want the products in a given group to be close to equal across (at least two of) these three metrics. If you include your most and least profitable products in the same group, the same bid will apply to all of them.

Remember: The bid you set on a product group is the amount of money you’re willing to pay for a click on any of the products included in that group. You shouldn’t be willing to pay the same amount of money for clicks on two drastically different products. Generally, you should set higher bids on products that are more expensive, more profitable, and higher converting.

If you can segment your product groups in a way that puts your budget to the most efficient use possible, you’ve have a leg up on the rest of the pack.

2. 40% of small ecommerce businesses manage data feeds manually

Another key challenge cited by the advertisers who completed our survey was managing a product data feed. As it turns out, 40% of respondents are doing this manually with Google Sheets or CSV files.

In case anyone reading hasn’t gotten started with Google Shopping yet, a product data feed is simply a spreadsheet (housed in Google Merchant Center) that organizes key information about your products in a manner that Google can easily understand.

ecommerce-marketing-sample-data-feed

This is the information Google relies on to populate the Shopping search results when a consumer searches for a product. So, the better you manage your product data feed, the better chance you have of getting your products in front of relevant, high-intent shoppers.

As you can imagine, manually managing a product data feed becomes more and more difficult as your product catalog grows. Plus, because the visibility (and eligibility) of your products depends on the quality of your data feed, trying to manage too much information is as risky as it is tedious. That’s why automated feed solutions—software programs like WordStream’s Data Feeds that automatically optimize your product data and sync it with Google Merchant Center—are popular among ecommerce advertisers that sell hundreds or thousands of products.

3. Only 8% of small ecommerce businesses sell on Walmart Marketplace

For reference: 55% sell on their own online stores; 41% sell on a Shopify store; 39% sell on Amazon; 28% sell on eBay; and 13% sell on a BigCommerce store.

For those of you who haven’t heard of Walmart Marketplace before, it’s a third-party ecommerce platform that enables you to sell your products alongside Walmart’s. It serves to get your catalog in front of the millions of people (mostly Americans) who visit the Walmart website every month. That visibility comes at a cost, of course. Every time you sell a product, Walmart charges a referral fee. Think of the referral fee like a highway toll—you’re paying for access.

ecommerce-marketing-walmart-marketplace-example-serp

Here’s why you should care: The per-sale referral fee is the only cost associated with selling on Walmart Marketplace. It doesn’t matter what you sell or how much of it you sell per month. There’s no monthly subscription cost (as there is on Amazon), and you’ll never get hit with additional fees (as you will on Amazon). Considering we’re talking about the third-largest online retailer in the US, that’s a pretty sweet deal.

To be fair, Amazon boasts several advantages over Walmart Marketplace. In addition to reaching more consumers, Amazon offers a robust pay-per-click advertising platform and a top-notch order fulfillment program. There’s no denying the importance of those tenets.

However, the point is this: Walmart offers a large, affordable marketplace that not too many of your competitors are using. If you have the capacity to add a new platform, be an early adopter!

4. GDN is twice as popular as Bing Shopping among small ecommerce businesses

When we asked our survey participants how they advertise their businesses outside of Google Shopping, 65% listed the Google Display Network—and only 33% listed Bing Shopping.

Let’s be clear about something: We love that a strong majority of ecommerce businesses are using display advertising to their advantage. As we discuss in our Google display ads cheat sheet, the GDN

is a fantastic way to both build your brand and keep it at the top of your prospects’ minds. You can remarket to past website visitors, explicitly target people in the market for your product, and even turn your customer list into seed audiences. Display advertising is a great investment.

But is it twice as valuable an investment as Bing Shopping? Nope. That’s not a shot at the GDN; rather, it’s a vote of confidence for Bing. Allow us to explain.

First things first—although the GDN reaches far more people than Bing Shopping does, the former can’t match the commercial intent of the latter.

The people who see your Google display ads aren’t actively looking to buy anything; the people who see your Bing Shopping ads most definitely are. The ability to get your products in front of commercially minded people at the exact moment they’re looking to make a purchase is reason enough to use Bing Shopping.

But we’ve got data, too, cowboy. As you can see in our recent report on Google and Bing Shopping benchmarks, Bing offers both cheaper clicks and higher click-through rates. And although Google Shopping users tend to convert at a higher rate, the average Bing Shopping CPA is nearly half the average Google Shopping CPA.

ecommerce-marketing-bing-shopping-industry-benchmarks

Millions of users. Commercial intent. Cheap clicks and conversions. What else do you want?

5. Only 11% of small ecommerce businesses prioritize expanding to new advertising platforms

One final insight: Whereas 59% of respondents listed improving their campaign ROAS as their top priority—and another 15% listed building out their product catalogs—only 11% listed expanding to new advertising platforms.

Now, this isn’t entirely surprising. At the end of the day, driving more sales at lower costs is the ultimate goal of any ecommerce business. We certainly don’t want to discourage you all from identifying ROAS as a point of focus.

There’s no denying, however, that promoting your products on new platforms—both those that are new to you and those that are new to all digital marketers—comes with a lot of upside.

Read more The most brilliant marketing strategies you should know

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • May 31, 2019
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The stupid mistakes can make you go wrong in online marketing

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Category : Digital Marketing Consulting

Marketing experts will scream unison that if a person searches something online or if he ticks a box that he likes something it means that he’s gonna buy it.

I say that’s bullshit!

Being interested in something does not mean buying it.

You really think that you can guess intention of a stranger based on 1–2 actions he does? You must be a mind reader, or just thinking too high of yourself. People who known each other for years have problems guessing each other’s intention, but no you. You know what everybody thinks and wants, just because Facebook told you so.

The fact that someone searches for stuff online usually means that he wants to have a look what type of stuff there is in the market because he’s interested in it. But it sure as hell does not mean that if he click your 5$ per click Google AdWords ad that he’s gonna buy it from you. Most likely he just clicked on 10 similar online stores, closed 9 of them instantly and then showed his friend what kind of thing he was talking about. Yes eventually someone will buy something from you via Google Adwors, but before that you will have 10 clicks from fake customers for which you will have to pay and which will eat all your margin.

Ticking the box is even more ridiculous. Firstly because most of the consumers just tick something in order to move further and reach the end of the form. And even if they do read it, you gonna get “valuable” information such as “this female consumer is interested in cosmetics” or “this man is interested in porn”. Wow! That’s totally worth paying 10$ for.

Reaching customer with targeted campaign will often cost more than with non-targeted

Image you are selling car related products and our marketing specialist advised you to only target people with cars. This sounds like a reasonable thing to do, because why sell car products to someone who does not have car?

Right?

Wrong!

In USA over 90% of households own a car. So if the targeting “only” car owners raise the cost of the campaign by 50%, you wasted 35% of that money as you only filtered our 10% of useless customers and thus saved 10% on the cost, but paid 50% more to do this.

And there are many examples of that. Even with quite the opposite numbers. For example when we are talking about low cost marketing campaigns such as email marketing, it doesn’t matter even if over half of our database is not targeted, because filtering the useless majority out will cost more than sending 1000 campaign to the whole database.

You will reach the same customer anyway, why use more expensive channel?

Many marketing experts don’t realize that in the end they are always reaching exactly the same people, no matter what marketing channel they use.

I’ll give you an example. Back in the early 2000s I was running a webdesign agency in Finland that made simple websites for companies.

So my goal was to reach as many companies who wanted to have a website as possible. How would you market your service to them?

Set up Google AdWords campaign with related keywords?

That’s what most of my competitors were doing.

But tell me what’s the point to pay few bucks per click in finding those customers when I could get email database of all Finnish companies and send email offer to them with the price of just 1 cent per contact?

And that’s exactly what I did.

Read more The most brilliant marketing strategies you should know

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • May 31, 2019
  • -

The best digital marketing tips for beginners

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Category : Digital Marketing Consulting

It is necessary to know about these points of growth in the online world. With consumers increasingly demanding for relevant information and needy individuals searching for efficient solutions to their problems, without digital marketing, it’s hard to move on.

So then,

What are the best digital marketing tips for beginners?

1: Your Website

Your site is one of the most critical parts of your digital marketing strategy. View it as your home on the internet. Often, it is the first impression that potential clients or developers will need to before contacting your company.

Thus, you need to set-up a fully functional website that is user-friendly. Please, note:

  • A poorly plan website can ruin all your marketing efforts (including sales).
  • Make sure you have a clear value proposition. Studies show that you only have about 10 seconds for site visitors to understand what you do and how you do it.
  • Have a strong call-to-action. It should be evident to your site visitors to click through to other page’s and follow up the next step in the sales process.
  • Know your audience and ensure that your content is relevant.
  • Don’t hide your contact information. Facilitate the location on all pages.

2: Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the Act of buying traffic through paid search listings. It is also popularly called pay-per-click advertising. You can configure SEM through Google AdWords or Bing Ads.

This strategy allows your website to show up on top of Google and Bingwhen people search for your keywords. It is, in fact, an excellent way to get your presence in front of the search engine, especially for brands that are just starting or have not had time to build organic search.

3: Bet on Social Networks

Social networking sites can help you engage with your customers, increase the notoriety of your brand, improve customer service, convert visitors into leads, Drive more website traffic, and boost your search engine rankings. Here is how to turn social media followers to paying customers.

Pro tips:

  • Choose a few channels that are right for your brand. You don’t need to be in all of them.
  • Do some research to find the social media platforms your target audience is using the most. Run surveys and ask your customers what social media channels they use often.
  • Write and share informative content relevant to your ideal customer. Make sure they are interested in what you are offering and listen to their views as well.
  • Encourage user-generated content (UGC). Ask your audience appropriate questions that will enable you to gather vital information to create UGC.
  • Organize contests and let them share your story on different social media marketing channels, and then, calculate or measure their undertakings.

4: Content Creation

Creating quality content should be one of the most critical aspects of your digital marketing strategy, for the following reasons:

  • Your website needs quality content to be effective, and your social networks need compelling content to engage your audience.
  • All your marketing efforts would be useless without high-quality content.

Strangely enough, what makes for great content? Your blog content must resolve the problems of your readers. You’re an expert in your field, then share your knowledge. Help people. Give them advise hat will solve their problems.

Pro tips:

  • Share actionable blogs that address your customers’ needs. Your products or services must solve the problem or lack of your potential buyer.
  • Write about your client’s situation — what he knows, cares about and thinks. Connect with your target market so that you can better educate him on how your product or service can improve his life.
  • Tell your story — One of the first things you learn in business is that humans love to connect, not companies. Share your experience and create a human connection with their customers. Storytelling will help you connect better with prospects.
  • Write about the benefits of your product. Resources is all about your product, how it works and the benefits of using it. Hence, the benefits show the value that your product brings to the table. For example, your product or service will improve your clients’ quality of life, create financial security, etc.

Therefore, create content that relates to your buyer persona.

5: Search Engine Optimization (SEO)

It is no use having a beautifully designed website if nobody can find it, right? Search engine optimization techniques are used to make your content easy to find in search results pages (SERPs).

Here are some tips on why you first need to have an excellent SEO process on your site:

  • The first five results on Google receive 67% of all clicks, and, therefore, it is safe to say that SEO is crucial when it comes to digital marketing. In consequence, make sure that your site’s titles include the main keywords that you are targeting. If you are not sure about what keywords to use, Google Keyword Planner can help you.
  • Write about topics that your potential customers are searching for on Google. Think of the most frequently asked questions that you receive and write a blog post around each one.
  • Make it easier for other site owners to connect to your blog or website. You can do it by adding your website to a directory, write guest posts for other sites, ask your partners to links to your site, etc.

These combined tactics will improve your website SEO strategy, making it more relevant, and therefore more accessible for people to find you.

6: Advertising on Social Media Networking Sites Pays

Advertising on social networks pays pretty well because your social media ads campaign is sent directly to your target buyer. It will assist you to:

  • Increase content visibility.
  • Drive more website traffic.
  • Boost email sign-up and conversion.
  • Improve search rankings.

In view of this, invests in social ads to aid you to promote your content on various social media channels. Facebook is by far the most popular platform, and for most companies, it is recommended to start there.

Read this post to discover top underused social media marketing strategies to publicize your blog and also how to get others to share or promote your content for free on social media. The most important points to remember about advertising on social networking sites are:

  • Get to know your target audience — Sharing interesting blog content is the crucial point. Don’t talk about your company or products, share materials that will benefit your ideal buyer. Speak in your unique tone to help them relate to your articles. Social media publicity is about the expansion of your content and website, not about pushing some unattractive posts in their throat.
  • Create a custom audience — Platforms like Facebook and LinkedIn can be very detailed with user demographics, location, user interests, and behavior by segments. Experiment with a few different audiences and discover what works best for your company.
  • Have a purpose. Wow, your post received 1,000-page views, and then what?
    If people are engaging with your content but not involved with your brand or product, does it make sense?

Use social media advertising to help get people to entangle with your brand.

7: Display Advertising

This kind of advertising utilizes different types of display tactics such as large print, colorful makeup, images like videos, large spread, and so forth. Unlike text-based ads, visual advertising are more of pictures, audio, and videos.

They are shown to your audience whenever they’re browsing online, and not necessarily while they are looking for your product or service. Display ad is excellent for improving awareness. And more exciting is that you can get many views on a limited budget

Read more The best guide for consumer marketing

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • May 31, 2019
  • -

The Methods To Market To Women Customers 

Tags :

Category : Digital Marketing Consulting

Here are two insights that every marketer should take into account when building marketing campaigns focused on women:

1. Women are “multiple markets in one”

What does that mean? To understand this, let’s think about Christmas time. Who buys presents for everyone in the house and for the members of the extended family? The lady of the house. She buys presents for her children, her husband, his colleagues at the office, her elderly parents and in-laws, cousins and friends.

Of course, this situation is not limited to celebrations spending. Women buy on behalf of the people who live in their household on a regular basis.

Women influence various industries and marketers should take that into account.

2. Don’t rely on the name that’s on the credit card

Just because the name on the credit card which pays for purchases is a man’s name, refrain from jumping to the conclusion that he is making the buying decisions.

It’s still the woman who makes the buying decision.

Here are Bridget’s recommendations on how to market to women:

1. Study women as you would a foreign market

Women think differently and they experience life in a different way than men.

Discover their desires and goals, their fears and behaviours.

What are they fighting for and what are they fighting with. Put yourself in their shoes.

Victoria’s Secret is a brand which hasn’t put itself in women’s shoes (or lingerie) in a very long time. It might never have done this to begin with.

The glamorous women’s lingerie brand was founded in 1977 and it is still marketing like it’s 1977. Retail analyst Paul Lejuez says women don’t want to be viewed as stereotypical sexy supermodels buying lingerie just to impress men.

That’s why Victoria’s Secret has seen fierce competition in recent years from brands such as ThirdLove, Aerie and Savage x Feinty by Rihanna which design their products to meet women’s needs of comfort, beauty and sexiness.

2. Track demographics changes across generations

Life has changed a lot for women. There are many differences between Baby Boomers women, Gen Z women and Millennial women. They have different aspirations for their personal and professional lives. They have different outlooks on motherhood, beauty, marriage and relationships.

There is a female culture and it should be studied by marketers with the same focus that studying a foreign market requires. Cultural differences dictate language, behaviours and perceptions.

Bridget Brennan

Here are 4 interesting insights focused on women according to reports conducted by PwC:

  • Women have fewer children;
  • Women have children later in life;
  • Women are the main caretakers and breadwinners in many households;
  • Women are a growing purchasing power: 70% of household budgets in the G7 are controlled by women, globally 85% of consumer purchases are made by women which is equivalent to a worldwide spend of $20 trillion.

3. Stay clear of pink unless you are raising money for the breast cancer cause

The colour pink has been synonymous with female nature for a very long time because manufacturers and designers didn’t know any better.

To illustrate an entire gender with just one colour is simply not good enough and frankly offensive. Women struggle with life’s hardships just like men. Unlike men, women juggle with many roles on a daily basis and manage to come out on top.

Women are not delicate princesses dressed in pink gowns and they certainly don’t see themselves as that. They are not powerless and don’t wait for men to come and rescue them.

4. Hire women

Research reports show organisations with women in management are more innovative as the share of female managers increases above 20%.

Reports conducted by The Anita Borg Institute for Women and Technology show that teams which included at least one woman had a collectively higher IQ than teams that had just men.

If your company is looking to market to women, hire women in your product design and development team to represent your customers.

Read more How to market to customers by Facebook Messenger

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • May 14, 2019
  • -

How to use email to get customers

Tags :

Category : Digital Marketing Consulting

While you might want to get as much information across in one email campaign as possible, resist the temptation to include multiple goals in a single campaign. Multiple, disconnected CTAs in a single email will not only confuse your subscribers, but also make analyzing the success of your campaign more difficult.

Automate Your Emails

Now that you know what you want to achieve with your email campaign, how do you plan on getting it out to all your subscribers?

As an e-commerce business owner, you are busy enough. You don’t need the added stress of figuring out how to send out hundreds, possibly thousands of emails. This is where a professional email service becomes your best friend.

Email service providers such as Mailchimp and AWeber make email automation a breeze, no matter the size of your subscriber list. There are dozens of efficient, reputable email providers out there. Take your time and research to see which one offers you the best in terms of available services, fees and customer support before you commit.

Choose a Template

Think email templates are boring? Think again!

Sure, your email template needs to include basic information like the name of your business, contact info and a CTA, but that doesn’t equal boring. As an ecommerce business, you depend on imagery to sell your product or service. Keep this in mind as you are choosing an email template. Make sure there is plenty of available space to for high quality images.

hey chickadee email

Their newsletter features high quality photographs of their items being worn or as part of artistic vignettes. 

Get Personal

Modern technology makes it possible to personalize emails in a way that goes beyond addressing the recipient by name. There are multiple ways of personalizing your ecommerce emails that will inspire people to react and engage.

How about tailoring your emails for these specific niches?

  • New customers via a welcome message
  • Birthday month messages
  • Based on buying habits
  • Special events, such as back to school, holidays, tax return season
  • Thank you messages post purchase

Create Original, Engaging Content

Every time you send a message to your existing or prospective clients, your content should be original and engaging. Redundant copy will only encourage readers to click “unsubscribe”.

Plus, boring and repetitive content speaks poorly for your brand image in general. If you can’t create lively, engaging content for your emails, why should potential customers believe that the products or services the you offer are any better? This is your chance to build your image with your subscribers.

Be Concise

Just as your content should always be original and engaging, it should also be concise. Consumers have an increasingly shorter attention span so it’s vital that you say want to communicate as succinctly as possible. If you can say it five words instead of eight, do it.

Content creation can be tricky. If you’re worried about your ability to create material that’s compelling, unique and concise, consider hiring an experienced copywriter.

Optimize for Mobile

If your emails aren’t optimized for easy viewing on mobile devices, stop what you are doing and fix it now.

have a smartphone, and depending on your market, that number will go up. Especially if you are targeting millennials. This means that there is a really good chance that your email will be opened on a mobile device. What will your subscribers get when they open it?

Emails that have been optimized for mobile should include:

  • Short subject lines
  • Highly visual content
  • Short, scrollable content
  • Well designed CTA buttons
  • A link to your mobile optimized web page.

 In the example above, they promote their VIP Club with links to their website in an email campaign. 

Use Images and Video

People are visual creatures by nature. You can take advantage of this by incorporating images and videos into your email content to make more of an impact on your subscribers, which is especially important for e-commerce businesses.

Even if you decide to go the text only route with your email, you can still include links to product images or relevant video content in your message.

Create Compelling Subject Lines

What inspires you to open an email? If it’s not the name of the person who sent it, it’s probably what’s in the subject line. Like you, many consumers read an email’s subject line and then decide whether or not they’re going to open it.

Your subject line should communicate the immediate value of opening your email. Here are a few topic ideas for great e-commerce subject lines:

  • Discounts and Specials: Highlight the value you are offering
  • Last Chance Deals: Last chance to stock up on a favorite? Let them know in the subject line.
  • Solutions: Does your product or service offer a solution to a problem or need of your target audience?
  • Highlights: Are you featuring a top name in your current collection? Place their name in the subject line.
  • New Arrivals: Has a long-anticipated product or service arrived?
  • Referrals: Highlight a referral initiative in the subject line.
  • Personalize: Including a personal element such as a name or a birthday greeting will increase your open rate.

Make Signing Up Easy

Don’t limit your list of subscribers to people who’ve made purchases from your store in the past. Make it easy for prospective shoppers to sign up for your emails by adding a signup form to your website’s homepage. If you have an active blog and social media pages, make sure to add webforms to each of those platforms as well.

Segment Your Email List

While your email list contains information that can be vital to your success, you can increase the value your list has for your business by segmenting it. By creating specific groups of targeted shoppers, you’ll be better able to send content that is relevant and meaningful to each group.

You can segment your list in accordance with several factors, such as what people have done when they’ve visited your website, their shopping preferences and personal traits, just to name a few.

Prepare Sequences

Ecommerce retailers will find success by sending a sequence of individual emails, each one designed to move the consumer one step further along in the buying process. Two of the most important email sequences you need to be optimizing are your welcome and abandoned cart series.

Your welcome series should include a sequence of messages that warm the subscriber to your brand. You can accomplish this by highlighting your brand reputation, service quality and value.

Read more  The best tatics to market by emailing effectively

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

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