How to protect website from Google Fred Algorithm
Category : Seo Consulting
Did you notice a substantial drop in organic traffic on your site? If so, what can you do to recover from Fred, and how do you protect yourself from future content, back-link, and advertising display algorithm updates? Following are five solutions that will have positive impacts on your website’s SEO.
Create More Engaging Content:
When creating new content, make sure it’s relevant and of the highest quality. Don’t skimp on resources for quality; hire only the best content producers, especially those completing the copy-writing.
The writing should be written for humans, not search engines. Google’s algorithms get smarter and smarter everyday, and the latest Fred update is just a continuation of Google’s path to having nothing but valuable content across the web, which includes good writing flow, spelling, and grammar.
Above all, content should be free of grammatical errors, fact checked, and also educate and entertain your readers. Remembering to chunk content into smaller sections with sub-titles (H tags for you SEOs), and stray far from “black hat” SEO techniques like keyword stuffing, as has been the norm for many years now, but we will continue to issue warnings here until we see compliance. Resistance is futile.
There also used to be a case for shorter content due to modern attention spans while online, but based on studies like the Searchmetrics’ Ranking Factors & Rank Correlations (searchmetrics.com), Google rewards websites with longer-form content. The days of 300-word blog posts are gone for those who want success.
Update Outdated Content:
Most of the websites affected by the Fred update had outdated content that caused some concern for irrelevancy–something Google obviously frowns against.
Update your content, paying close attention to any content that’s not worth any value, such as products no longer available or events that have passed. Along the way optimize each piece of content with updated targeted keywords and call to actions. Make sure all of your lead forms are concurrent with the latest versions, and any outbound links are not directing clicks to dead webpages.
If you must delete content–like a page about a temporary sales page or past job postings–don’t simply hit the delete button or unpublish it. The best SEO practice is to redirect it to another page through what SEOs call a 301 redirect. Point old product pages to the newest product, or old job postings to your careers page.
Check those Back-links:
Back-links are simply other websites that have linked to a page or post on your website for a reference. The problem is some of those websites linking back to you are of poor quality, or even worse, unknowingly display porn or other unwaned links deployed by malware or blackhat spammers. This is where it’s imperative to have an SEO perform some back-link analysis and resolve any bad back-links. We suggest using webmaster tools (search console) first, but also use third party tools such as MOZ tools to identify and formally disavow bad links.
Less Intrusive Advertising and Affiliates:
From our studies, the Google Fred algorithm update had the largest impact on content-heavy websites. Many of these types of websites, such as a news blog or product review platform, create income through advertising and affiliate marketing.
The problem is some of these ads–you know, those annoying pop ups that are impossible to click off without losing the page you’re viewing–are too intrusive. The same goes for some affiliate ads such as the ones within the text you are reading.
The Fred algorithm penalized those sites with the most intrusive ads, which take away from user experience. Again, user experience is the main focus for Google, and always will be.
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