The most important SEO ranking factors you need to know

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The most important SEO ranking factors you need to know

Here, the Google ranking factor really matters to lift those businesses up. You can find lots of information floating around these days regarding the website rank. Google ranking factors offer webmasters, Search Engine Optimisation and content marketer with the recent insight about essential ranking factors for high ranking search results.

To be clear, Google features a very complex ranking algorithm and will take account of more than 200 different ranking factors. However, back in 2016, so quite recently, Google basically confirmed its top three ranking factors: Link Profile, Content quality, and User Experience metrics.

1. Backlinks

Backlinks are one of the most important part of the search algorithm. With this, they are also one of the most misunderstood. Backlinks are other website owners that mention another websites domain, by creating a link to your websites content. Many website owners use these links to their advantage. When you have multiple backlinks from high-authority domains, your chances to ranking higher raises substantially for your targeted keywords.

Backlinks might sound great, but there are many things that can cause havoc and put you in trouble. Google explains that backlinks calculate a link score. This score is calculated by examining every incoming link to your website by the other websites quality score (aka PageRank) and the number of links to the site.

Link quantity is very important for Google, but more importantly is the quality of the link you are receiving to your site. You need to focus on gaining high domain authority sites that have many high quality linking domains. When creating or asking for backlinks, stay away from spammy, low quality websites. If Google finds you on too many spammy sites, your rankings can drop substantially, and at times, your website can get de-indexed from Google.

Also, if you outsource any backlink project to someone else, you need to know if they will not add you into a load of low quality, spammy sites. You must trust this individual by doing some research on their work. Some backlinks are so spammy that they can throw your whole backlink profile on Googles blacklist, eventually leading to a Google penalty.

We can think of inbound links or backlinks as the vote of confidence in the digital world. When a website links to your content, they are saying that your page is reliable, credible, and trustworthy. When the link is coming from a relevant, high-quality website, it’s like getting a recommendation letter from a famous person in your industry (read: it’s very valuable).

Nowadays the quality of the backlinks is significantly more important than quantity. In fact, getting too many low-quality backlinks at any given time might get your site penalized by Google.

While inbound links are the most important of the three, that’s not saying outbound links and internal links are not important:

– Outbound links and proper internal linking structure can help improve your site’s relevance. Linking to an authoritative site, for example, can tell Google that you are a legitimate content creator for a specific topic. A proper internal linking practice can also help Google with the indexation process.
– Proper external links essentially tell Google about the niche/industry you are in, the topic you are covering, the potential competitors, and so on. In short, you are helping the search engines to index and structure the whole internet.
– Linking to relevant content (that is already ranking) can provide additional value for your audience (which can indirectly affect ranking).
– When you link to others, you let the other party notice your site and your content. In the future, they might return the favor and link your content. In short, this can be the start of a fruitful relationship.

2. Quality Content

The quality of your content is the center of your SEO, period. No amount of SEO optimizations and state-of-the-art strategy can help low-quality content. Think of SEO as a way to amplify the performance of high-quality and relevant content and not the other way around.

In the past, SEO content is solely about optimizing the content for the target keywords, and thus we aim for a certain keyword density. It’s very important to understand that today, SEO is no longer solely about keyword optimization.

Instead, the most important thing to focus on is whether your content can meet the user’s search intent. In general, there are four different types of search intent:

– Informational intent. The user is simply looking for information. For example, a user might look for information about SEO by using the “what is SEO” search query. In this case, we can provide educational or informational content to meet this user’s needs.
– Transactional intent. Here, the user is searching for a product/service with the intention to buy. Nowadays, however, people might search directly on Amazon when they have transactional intent. This intent is usually identified when the user uses “buy” in their query.
– Comparison and Investigation. The user has the intention to buy in the future or is considering to make the purchase by comparing different products/services, check for online reviews, etc. When a user uses queries like “compare” or “review”, it is a strong sign they are having this intent.
– Navigational intent. Users with this intent are trying to get to a specific website. For example, we might type “Instagram” in the search bar for convenience’s sake.

User can have all four of these search intents with various queries, so it’s very important to develop a wide variety of content to cover all of these intents.

Google is getting better and better at recognizing how content can cater to a specific intent. Google BERT, the latest algorithm update, allows Google to better understand the context of long-tail, complex queries.

Content optimization for SEO is a very complex subject, but in general, it’s about being better than the other ranking content. Do a quick Google search of your target keyword (more on this later), and analyze the top-ranking pages (if possible, analyze all pages featured on the first page of the SERP). We generally have two options:

– Develop a better, longer, more in-depth content than these competitors.
– Be different, and cover the keyword from a unique angle.

Which one is easier? In most cases—if the opportunity presents itself—, being unique is relatively easier, but not saying it’s easy.

Content quality and relevance are extremely related to backlinks (as discussed above). Good content will always get linked, sooner or later. On the other hand, no amount of promotion can help low-quality content that is not relevant to get authoritative backlinks.

important SEO ranking factors

3. User Experience Metrics

To reiterate, Google search’s mission is to provide relevant and reliable search results for its user, and the Google search algorithm is constantly being improved to achieve this mission.

One of Google’s major improvements in accordance with this objective is the introduction of Google RankBrain. RankBrain is Google’s first AI-based algorithm that is launched in 2016, and with its machine learning capability, Google is now getting better at measuring and recognizing these user-experience metrics in real-time:

– Bounce rate: the percentage of visitors that leave your site after viewing just one page (single page visit). It can be after one second or one hour, what matters is they leave after just a single page.
– Dwell time: that is, how long a visitor spends on your site. They can view just one page or 100 pages, but this metric is about the total time spent.
– Click-through rate (CTR): the percentage of users that click on SERP results and visit the website

These three metrics combined, essentially provide Google with the information whether your site is relevant for the user, according to the user’s search query and search intent.

4. Increase page speed

Mobile page speed is an official ranking factor. As much as 53% of mobile site visitors leave a page that takes longer than three seconds to load. All this once again proves that site speed should be among the top concerns for website owners.

To ensure your site performs well, regularly check your pages’ load time and performance with Google’s PageSpeed Insights or any other third-party tools. They will help detect what slows your site down and recommend how to correct speed issues.

Make sure none of your content elements hamper your pages load. Consider resizing large images, eliminating slowing elements or those that are not supported by mobile browsers (like Flash, for example).

5. Mobile performance

Even though it’s closely connected with user experience, I believe this topic deserves a separate paragraph.

Google tends to rank higher the websites that perform better. Moreover, since the introduction of mobile-first indexing, as well as Google’s Mobile Speed Update, mobile websites performance has officially become a significant ranking factor.

Remember, all things mobile became possible due to the increased use of smartphones. To remain the top search engine, Google had to match the changed user behavior. So now Google’s crawling, indexing, and ranking systems are prioritizing mobile site versions over desktop. And this is what you should do to ensure your website meets the new reality.

Related content 5 clever SEO tatics to speed up website ranking

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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5 clever SEO tatics to speed up website ranking

Category : Seo Consulting

Here are the best SEO tatics that you can use to boost the performance of your website in search results to reach more customers and grow your business.

Post Relevant Content

Content marketing—the distribution of relevant content such as blogs, videos, etc. for a specific audience—is a huge contributor to how a company ranks. Google determines the thought leaders and experts in each industry based on content that’s produce. In order for this to happen, you must create valuable content that improves your SEO and your customer’s experience.

Blogs are a great way to enhance the customer experience while building your SEO. A dentist, for example, may write an article on how long a patient will miss work after having their wisdom teeth removed. This improves the user’s experience by providing an answer to a common customer concern. Plus, updating your site regularly with fresh content improves your SEO and keeps Google happy.

At Loud Rumor, we wrote a blog called “Pros and Cons To Having Your Business on Yelp” to address whether or not it’s really worth putting your business on Yelp when so many reviews are filtered. Addressing this concern made us a resource for local businesses. We still receive a ton of traffic each month to our site as a result.

Customers won’t always be comfortable asking you their questions outright. Producing content that addresses their concerns not improves SEO, but meets an unfulfilled need of a potential customer.

Update older content with fresh information

Ever searched for information about a celebrity or a review of a car or something similar?

You probably have and the results you received were from the most recent news articles about that celebrity, and the latest model of car.

This is Google’s “Query Deserves Freshness” algorithm at work.

Google rewards fresh content so that results are more relevant to what users are looking for. To determine freshness, the time between when Google first crawled the site and the last edit are taken into account.

So if you publish a page and suddenly change it, it doesn’t become fresh.

However, if enough time has passed, updating your old content will register as “fresh” content – and be more likely to give you a boost in the SERPs (search engine results pages).

And in some cases, it may make sense to change the publication date and add a note to the top of the post to explain that you’ve updated the post.

That way, Google will display the updated publication date in SERPs.

Don’t Be Afraid of the Longtail

Any good SEO program starts with keywords. After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services.

I’m not going to get into the nuances of keyword research, as there are plenty of articles out there, but what I do want to discuss is a problem we face when choosing target keywords – selecting terms based on search volume.

Take for the example the phrase marketing automation. If you are a marketing automation platform and see that marketing automation gets upwards of 7,000 searches per month, you probably want to have some visibility for this term. Right?

Sure. However, when we look at the search results, we can see these results aren’t for someone who’s ready to buy. These search results are for someone who is looking to learn what marketing automation is.

SEO tatics

Optimize for the right keywords

Keywords are probably one of the first things that come to your mind when I say “SEO.” They determine what your articles will be about. They influence the choice of your domain name. They also dictate your link building efforts.

So, how to get the most out of your keyword research?

– Do it continually.

One of the major mistakes inexperienced SEOs make is researching keywords for a couple of weeks and then stop. Experienced marketers update their keywords regularly. This is the only way to identify the phrases that really work for you and focus on them to increase your rankings.

– Pick the right keywords.

Optimizing content for irrelevant keywords results in driving irrelevant traffic to your site and, consequently, poor conversion rates. Marketers usually target keywords with the highest search volume. But, this may be a terrible mistake, as these keywords mean greater competition you’re up against. To get your startup ranked as high as possible, you should choose keywords that are not overly competitive, but still can help you drive relevant traffic.

– Focus on search intent.

In 2019, instead of observing what keywords searchers Google, you need to focus on what kind of content they want to see when they hit “Enter.” That’s the main idea behind search intent. By understanding what results your customers expect to see in the SERPs, you will be able to adapt your keywords to their expectations and drive more qualified traffic to your site.

Build links on authoritative sites

When launching a new company, your goal is to boost its niche authority and get it noticed by the right people. And, this is where link building, especially guest blogging, can help. The idea behind this practice is simple. You want to find credible sites and bloggers in your niche that target the same audiences and build relationships with them.

Before you even reach out to a site, make sure you check their domain authority, engagement rates, bounce rates, as well as niche relevance. Getting links from low-quality sites may harm both your online image and rankings.

Contributing to authoritative websites brings numerous benefits to you. First, backlinks are one of Google’s major ranking signals. So, the more reputable the site that links back to you is, the higher rankings you will earn. Second, you will increase your online reputation. By creating an amazing article, you will inspire a reader to read your bio, visit your website for more content and, ultimately, turn them into repeat visitors (and customers).

Related post Everything about SEO strategies you should create

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!