How to use PBN backlinks to boost website ranking

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How to use PBN backlinks to boost website ranking

Using PBNs, you can get fantastic links, fast. If you stick to the standard link building strategies like outreach, for instance, it might take you longer (frequently, more expensive) to receive backlinks. In addition, if you have 2 or more money websites, you can use your PBNs to promote them all (carefully, of course).

Why Private blog networks are so powerful? Because you’re using the authority of the already established, older websites. They have been around for a while. Backlinks from sites like these are great for your SEO.

A PBN allows you to source high-quality backlinks in bigger quantities, without the hassle and time-consuming process of conventional link building.

People who use a PBN will likely create large website networks whilst the domain is under their control. They will then link to with a nice velocity ‘naturally’ rise in the search engines rankings.

By using an aged domain, you will be able to successfully transfer a large amount of strength to your own domain or website from the past links that domain has accumulated. This ‘link strength’ is similar to a ranking power, allowing an older domain to pass on more ranking power than a new website. This is mainly because older domains carry more authority than newer ones. This is often referred to as ‘link juice’ in the SEO community, but it’s important to look at the quality of the links as well. Often an expired domain will be heavily spammed so and it might look very powerful in tools like Ahrefs but in fact, it’s quite toxic.

If you want your website to be ranking at the top of the Google search engine, you will require a lot of strong high-quality backlinks to it. With a PBN, you have complete control of the link as you own the main website it is linking to. This allows you to choose the ideal anchor text, content and placement of the link within your site.

Once you have a PBN website functioning and linked to your money making site, you will have a general understanding of the costs involved.

You know that it takes approximately $XX and Y hours to create one link. With this data you can then scale up to your desired amount of links, allowing you to have an almost exact costing framework to go by for the future. This is very dependent on how you build your PBNs, everyone has their own strategy but we share our strategy further on.

It is recommended that you start linking to your money site from your PBN when it feels natural to do so. This means, if you have a money site that has little or no links from any other sites, then it is not recommended to start sending your PBN links to your site as yet.

If your site has backlinks from other sources, such as outreach or guest posts, and the anchor texts from the links are varied, then it a good time to drip-feed PBN links to your money making site.

The main reason your money site needs backlinks before you start drip-feeding PBN links is that you want to avoid the anchor texts density from becoming unnaturally high.

The way to use PBN backlinks

It is crucial to use your PBN links effectively and strategically. The best links your site will get are from your PBN links. This is because you have complete control over link equity, anchor texts, and you can link from more powerful pages. You will need to blend your PBN links with any other links on your site to ensure you pass any manual reviews.

Without doing the above, your PBN could be at risk which could jeopardise your money site.

I recommend you do not start link building from your PBN to your money site immediately. Only once you have a domain that is indexed, ranked for its naked domain name and you have included links to an authority site, should you then create a page related to your money site and link it back to that. Be sure to check all the backlinks to the domain, selecting the page with the most high-quality backlinks. Thereafter you can add the link to your money making site to ensure you get maximum output. Adding links to between the pages internally will also quietly help your link, and encourage easy flow to and from your webpage. In most cases I’d recommend waiting 30-60 days to link to your money site after building your PBN site (this means getting content and getting the new version of the website indexed).

There are two things that make a PBN powerful and this goes for pretty much any type of link you ever build. That is relevance and/or authority. These are the two things you are looking for when picking a domain. Now would be a good time to point out that you need to be analyzing the 5 year index and not the 90 day index to get a real understanding of a domain. That’s why a majority of my domains have very few referring domains in the 90 day index as they did.

Read more How many backlinks per day are enough for keyword ranking?

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PBN backlinks are on the danger of being hit by Google

PBNs are risky. But if you set them right – you’re protected. Setting them right means using different hosting accounts, different templates, never re-link your ‘secondary’ websites between each other and many other techniques that we will cover down below.

All in all, most Industry experts agree that you’re intact and out of danger if your backlinks from PBN are somewhere in the range of 5-20% of all your backlinks. This doesn’t mean you can’t use more – you can, but you need to be even more careful and wipe out all footprints.

It’s not illegal to use a private blog network. There are no laws governing the creation or the linking of websites. However, you don’t have to content with laws when you’re dealing with web marketing, at least not beyond FTC regulations and laws against specific products, and so on. No, you need to content with Google’s rules.

Google is a monopoly on search, and as such, their word is essentially law. If they say a specific technique is disallowed, and they choose to penalize any site that uses the technique, it’s effectively illegal. Oh, you can certainly use the technique, but when Google discovers it, your site will tank and/or be removed from the search rankings entirely.

Obviously, when the survival of your business hinges on your search ranking and the traffic it brings in, you don’t want to step on the wrong site of the line Google draws in the sane.

Depending on the quality and integrity of these PBN sites, and whether they are exploitative, it’s generally a very bad idea to gain links from PBNs. Generally speaking, PBNs have been targeted by Google Updates for spammy content and artificially influencing rankings in search engines. The simplest way to think about it is to ask yourself “what is the purpose of Google?” The answer is that they want to make useful information as readily available as possible. A private blog network works against this ‘code of conduct’, as it is not created for the benefit of the end users. It’s created to cater for the website it links to, and to influence the algorithm evaluation of a site. Therefore, it’s not an ideal way to gain links – if this link building tactic is abused, you might face a manual penalty from Google.

In the competitive world of SEO, people continually seek opportunities that will put them over other businesses. Ideally, they should develop a sustainable SEO strategy based on the best on-page SEO and white-hat link building practices. Doing so allows them to rank on Google organic search for their target keywords for a long time.

PBN backlinks

As good as these tactics sound, the results will only manifest if you practiced them consistently for months, if not years. Not to mention, you have to play catch up with your competitors who already hold the advantage over you by practicing the same tactics years before you. Therefore, it would probably take a miracle before you can outrank the best in your industry at the top of Google search.

This reason is why some people implement black hat SEO tactics. Since they don’t stand a chance against established businesses with deeper pockets dedicated for their SEO campaigns, they take a different approach in which they can rank as high as the first place on Google organic search in less time.

If this sounds like a pipe dream, it’s because it is. Black hat SEO can get you at the very top of search results for your keywords faster than any other tactic. However, it’s also just as fast when Google will penalize your site, never to be seen on search engines again.

This is the challenge that most SEO have to undergo. They need to strike a balance between finding the best sustainable way to increase your search rankings for your target keywords without getting penalized by Google.

When you use PBNs, you are basically in an uphill battle against Google. Your website, your traffic and your ranking are at their mercy as they can penalize you anytime. Your hundreds or thousands of visits or five-figure monthly income can go to zero overnight.

It’s a decision only you as a business owner can make. If you think the reward is high and far outweighs the risk, then it’s completely fine if you want to use PBNs.

The biggest risk of all: being stamped on by Google.

There are many stories of website owners waking up to see that their websites have been completely removed from Google, their first page rankings lost, and their highly-targeted visitors replaced by the tumbleweed and ghostly analytics.

Sloppiness and human error that create footprints and potentially lead to algorithmic or manual penalties from Google. If you look at the more public “Google Hammers” that have come down on PBN users in recent years, it’s because of silly mistakes like using the same public Whois information across multiple networks, doing highly public case studies on PBN-driven money sites, or hosting PBNs on low quality SEO hosts.

This is why it’s essential to have the right systems in place from the beginning, to ensure that you can scale a PBN without getting sloppy. No shortcuts.

I still believe that PBNs are a relatively low risk ranking strategy if done correctly, but that’s the problem- most people take shortcuts and don’t build them the right way.

Read more How to use PBN backlinks to boost website ranking

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!