Category : Link building
Off-page SEO, such as link building, can be a tricky business and, for some, is a tactic to avoid altogether. Some would claim that is because Google has, very successfully, equated linkbuilding with web spam, and the industry news machine is started almost entirely – all the time – and fuelled by Google PR saying something or enforcing its quality guidelines.
Not all link building is web spam and in fact, building links in 2020 is still an incredibly important aspect of search engine optimisation.
It is just not the only thing to focus on.
High-quality links do not live in isolation from a high-quality product, service or website.
Hopefully, this article helps you make a sensible choice when considering profile building links to your site.
Full-fledged link building campaigns can drive massive results for businesses, but what about the little guys that can’t afford to pay for a link building service? Inbound links are one of the three most influential ranking factors, so we can’t just ignore link building.
Profile link building can be a very time-intensive process, but there are also dozens of small-scale link building opportunities that can drive great results for smaller brands.
Over the past few years, we’ve tested dozens of different link building strategies. In this article, we’re going to share our five favorite simple link building techniques that you can start implementing today to build links from quality sites.
A natural profile link building is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google.
– Google is on record saying it does not want to count any link that is not editorial.
– Google wants to reward high-quality ‘user value add’ content that has earned organic or natural links. They want to reward a ‘good user experience’ and unnatural links don’t form any part of that concept.
– Google has never wanted to count manufactured links – but its algorithms don’t work as well as they would like or at least, they say they do. So, some marketers shortcut the ‘value add’ task of the job and just build unnatural links to a site. This affects how a link-based search engine – like Google – rates the ‘popularity’ – and so ranking ability – of a particular website.
– The more links Google hasn’t classed as spam – the higher you rank – and the more traffic you get. Sort of.
The type of links Google wants to count does not scale easily, and in fact, the type of links that scale easily is exactly the type of links Google wants to (at best) ignore or retroactively punish the violation. Perhaps that is the whole point.
– Critics will say this is because SEO is the biggest ‘threat’ to Adwords, Google’s sponsored advertising channel – but if Google didn’t take action on industrial scale manipulation – it would make the existence of their guidelines redundant.
– If a link is manipulative – it is spam – according to the Googleplex.
– You don’t need machine automation to be classed as a spammer. Somebody sitting at a desk making these low-quality links all day – manually – to fool only Google – that’s spam too – manual or not.
Posting lots of low-quality guest posts or low-quality press releases on sites with a history of spamming Google – that’s spam too. It all comes down to the end product – the type of link you generate as a result of your activity.
– If links are designed ‘JUST’ to manipulate Google – Google calls them unnatural links – and if you have too many of them – you get a ‘penalty’ – or at least swept up in the carnage of the next negative algorithm update designed specifically to de-rank sites with those kinds of links. Ranking adjustments, I think, could be based on how long you got away with fooling Google – and what Google thinks that deserves.
– The website link building industry was largely based on that kind of unnatural link building activity. Many still do practice those techniques now, clearly, ignoring the guidelines. I know the first links I ever ‘built’ would today be labelled ‘unnatural’ today – and so would my first optimisation techniques – but it’s a recognisable trend in Google what’s grey hat SEO today is black hat seo tomorrow.
– Take note that if it works to manipulate Google without you jumping through the value-add hoop in the middle of that strategy, which Google demands you jump through – it’s spam. In short, it is evident if it is a scalable approach to manipulating Google – it’s spam.
– The professional services industry, which is led heavily by the Google PR machine, has little chance of deviating from Google’s Webmaster Guidelines, for fear of, some say, Google’s heavy-handed approach
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