Author Archives: Green SEO

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SEO specialist optimizing website meta tags for better Google rankings

How to Optimize Your Meta Tags for Maximum Search Visibility

Meta tags play a pivotal role in on-page SEO, influencing how search engines and users perceive your web pages. Properly optimized meta tags can enhance your search visibility, attract more clicks, and improve your website’s overall performance. In this guide, we’ll delve into the different types of meta tags, best practices for optimization, and strategies to maximize their effectiveness.

Meta tags are HTML elements that provide information about a web page to search engines and browsers. While they don’t directly impact search rankings, they play a crucial role in how your page is displayed in search results and how users interact with your content.

Types of Meta Tags

1.Title Tag

The title tag is one of the most critical meta tags for SEO. It appears as the clickable headline in search engine results and browser tabs. An optimized title tag can significantly impact your click-through rates (CTR) and search visibility.

2.Meta Description

The meta description is a brief summary of a web page’s content that appears below the title tag in search results. Although it doesn’t directly affect rankings, a compelling meta description can influence user behavior and improve CTR.

3.Meta Robots

The meta robots tag provides directives to search engine crawlers about how to index a page and follow links. This tag can be used to control indexing and crawling behavior.

4.Meta Keywords (Less Relevant)

Historically, meta keywords were used to list relevant keywords for a page. However, most modern search engines no longer consider this tag for ranking purposes, so its importance has diminished.

5.Meta Author

The meta author tag specifies the author of the content on a page. While not a direct ranking factor, it can enhance credibility and provide additional context.

6.Meta Charset

The meta charset tag defines the character encoding for the web page. Ensuring the correct encoding helps with proper rendering of text and characters.

Best Practices for Optimizing Meta Tags

1.Crafting Effective Title Tags

Incorporate Primary Keywords: Place your primary keywords near the beginning of the title tag. This helps search engines understand the page’s focus and improves relevance.

Keep It Concise: Aim for a title tag length between 50-60 characters. Longer titles may get truncated in search results, affecting readability.

Make It Unique: Each page on your site should have a unique title tag that accurately reflects its content. Avoid duplicating titles across multiple pages.

Add Branding: Including your brand name at the end of the title tag can help build brand recognition and trust. For example, “Best SEO Tips – YourBrand.”

2. Writing Compelling Meta Descriptions

Summarize Content Clearly: Craft a meta description that succinctly summarizes the page’s content and provides a clear value proposition. Aim for 150-160 characters to ensure the description isn’t cut off in search results.

Include Keywords Naturally: Incorporate relevant keywords in the meta description to improve relevance and match user search queries. However, avoid keyword stuffing.

Use a Call to Action (CTA): Encourage users to take action with phrases like “Learn more,” “Discover,” or “Get started.” A compelling CTA can boost CTR.

Match User Intent: Ensure your meta description aligns with the content on the page and addresses the user’s search intent. Misleading descriptions can lead to higher bounce rates.

3. Utilizing Meta Robots Tags

Index vs. Noindex: Use the “index” directive to allow search engines to index a page and the “noindex” directive to prevent indexing. This is useful for pages you don’t want to appear in search results, like thank-you pages.

Follow vs. Nofollow: The “follow” directive allows search engines to follow links on the page, while “nofollow” prevents link crawling. Use “nofollow” for pages with untrusted or irrelevant links.

Noarchive: The “noarchive” directive prevents search engines from displaying cached versions of your page in search results.

Noodp: The “noodp” directive prevents search engines from using information from the Open Directory Project (DMOZ) in the search results snippet.

4. Meta Keywords Tag (Historical Context)

Historical Use: While meta keywords were once used for SEO, most search engines no longer consider them for ranking. Focus on other meta tags and on-page SEO elements for better results.

5. Meta Author and Charset Tags

Meta Author: Use the meta author tag to specify the content creator. While not a ranking factor, it adds credibility and can enhance user trust.

Meta Charset: Ensure you specify the correct character encoding with the meta charset tag. The most common encoding is UTF-8, which supports a wide range of characters and symbols.

SEO specialist optimizing website meta tags for better Google rankings

Improving website SEO by optimizing meta tags for search engines

Advanced Strategies for Meta Tag Optimization

1. Dynamic Meta Tags

Dynamic Title Tags: Implement dynamic title tags using server-side scripting or content management systems (CMS) to automatically generate unique titles based on page content or user data.

Dynamic Meta Descriptions: Similarly, use dynamic meta descriptions to tailor summaries based on page content or user behavior. This can improve relevance and engagement.

2. A/B Testing Meta Tags

Test Variations: Conduct A/B testing to compare different versions of title tags and meta descriptions. Analyze performance metrics such as CTR and conversion rates to determine which variations perform best.

Optimize Based on Data: Use the insights from A/B testing to refine and optimize your meta tags for improved search visibility and user engagement.

3. Structured Data Integration

Schema Markup: Incorporate structured data (schema markup) to provide additional context to search engines about your content. This can enhance search visibility and improve how your pages appear in search results, such as with rich snippets.

4. Monitor and Update Meta Tags

Regular Reviews: Periodically review and update meta tags to reflect changes in content, keywords, and search trends. Staying current ensures your meta tags remain relevant and effective.

Monitor Performance: Use tools like Google Search Console and Google Analytics to track the performance of your meta tags. Analyze data to identify areas for improvement and make data-driven adjustments.

Common Mistakes to Avoid

Keyword Stuffing: Avoid overloading title tags and meta descriptions with keywords. Focus on creating natural, engaging content that accurately represents the page.

Duplicate Tags: Ensure each page has unique meta tags. Duplicate titles or descriptions can confuse search engines and reduce the effectiveness of your optimization efforts.

Ignoring Mobile Users: Consider how meta tags appear on mobile devices. With increasing mobile search traffic, ensure your meta tags are optimized for mobile users and display effectively on smaller screens.

Wrapping it up

Optimizing meta tags is a critical aspect of on-page SEO that can significantly impact your search visibility and user engagement. By crafting effective title tags, writing compelling meta descriptions, and utilizing meta robots tags strategically, you can enhance your website’s performance and attract more relevant traffic. Implement advanced strategies like dynamic meta tags, A/B testing, and structured data integration to further optimize your meta tags and stay ahead in the competitive search landscape. Regularly monitor and update your meta tags to ensure they remain effective and aligned with your SEO goals.


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Illustration of Mobile-First Indexing process showing mobile-friendly website optimization steps

Mobile-First Indexing: How to Prepare Your Site for Google’s Mobile Algorithm

As mobile usage continues to rise, Google has shifted its focus to mobile-first indexing, reflecting the growing importance of mobile-friendly websites in search engine rankings. Mobile-first indexing means that Google predominantly uses the mobile version of a website’s content for indexing and ranking purposes. This transition emphasizes the need for a seamless mobile experience and has significant implications for SEO strategies. This guide explores what mobile-first indexing entails, why it matters, and how to prepare your site to align with Google’s mobile algorithm.


1. Understanding Mobile-First Indexing

What is Mobile-First Indexing?

Mobile-first indexing means that Google primarily uses the mobile version of a website’s content to index and rank pages. Although Google’s search algorithms have always considered mobile versions of websites, mobile-first indexing signifies a more pronounced shift towards prioritizing mobile-friendly sites.

Key Points:

Primary Source of Content: Google’s indexing and ranking are based on the mobile version of a site’s content, rather than the desktop version.

Desktop Sites Still Indexed: Sites without a mobile version are still indexed, but their rankings may be impacted if the desktop site isn’t optimized for mobile.

Why Mobile-First Indexing Matters:

Growing Mobile Traffic: With a significant portion of web traffic coming from mobile devices, ensuring that mobile users have a positive experience is crucial for retaining visitors and improving search rankings.

User Experience: Mobile-first indexing emphasizes the importance of a seamless and user-friendly mobile experience, aligning with Google’s goal to deliver relevant and high-quality search results.


2. Preparing Your Site for Mobile-First Indexing

1. Ensure Mobile Responsiveness

What is Mobile Responsiveness?

Mobile responsiveness refers to a website’s ability to adapt its layout and content to different screen sizes and devices, providing an optimal viewing experience across smartphones, tablets, and desktops.

Best Practices:

Responsive Design: Implement a responsive web design that automatically adjusts to different screen sizes. This approach ensures that users have a consistent experience regardless of the device they use.

Fluid Layouts: Use fluid grids and flexible images to create a layout that scales smoothly on various devices.

Tools and Resources:

Google’s Mobile-Friendly Test: Use this tool to check if your site is mobile-friendly and receive recommendations for improvements.

Responsive Web Design Checker: Test your site’s responsiveness across multiple devices and screen sizes to ensure a seamless experience.

2. Optimize Mobile Page Speed

Importance of Page Speed:

Page speed directly impacts user experience and search rankings. Slow-loading pages can lead to higher bounce rates and lower engagement, negatively affecting your site’s performance.

Best Practices:

Optimize Images: Compress and properly size images to reduce load times without sacrificing quality.

Minimize Resources: Reduce the number of HTTP requests and minimize the use of JavaScript and CSS files. Utilize asynchronous loading for non-essential scripts.

Enable Browser Caching: Use browser caching to store frequently accessed resources and speed up page loading times.

Tools and Resources:

Google PageSpeed Insights: Analyze your site’s performance and receive recommendations for improving page speed on mobile devices.

GTmetrix: Evaluate your site’s loading speed and get detailed insights into optimizing performance.

3. Ensure Mobile-Friendly Content

What is Mobile-Friendly Content?

Mobile-friendly content is designed to be easily readable and accessible on small screens. It includes clear, concise text, properly sized buttons, and easy navigation.

Best Practices:

Readable Text: Use legible fonts and font sizes that are easily readable on mobile screens. Avoid text that is too small or difficult to read.

Touch-Friendly Elements: Design buttons and links to be easily clickable with a finger. Ensure that interactive elements are well-spaced and avoid placing them too close together.

Avoid Flash: Flash is not supported on many mobile devices and can negatively impact user experience. Use HTML5 and CSS3 for animations and interactive elements.

Tools and Resources:

Google Search Console: Monitor mobile usability issues and get insights into how your content performs on mobile devices.

Mobile Usability Report: Review the Mobile Usability Report in Google Search Console to identify and fix mobile-specific issues.

Illustration of Mobile-First Indexing process showing mobile-friendly website optimization steps

Guide to optimizing websites for Google’s Mobile-First Indexing and improving mobile search performance.

4. Implement Structured Data

What is Structured Data?

Structured data is a standardized format for providing information about a page and classifying the page content. It helps search engines understand the content and context of a page, improving how it is displayed in search results.

Best Practices:

Use Schema Markup: Implement schema markup to enhance search results with rich snippets, such as reviews, ratings, and event information. This can improve visibility and click-through rates.

Validate Markup: Use tools like Google’s Structured Data Testing Tool to validate your markup and ensure it is correctly implemented.

Tools and Resources:

Schema.org: Explore the schema.org website for guidelines and examples of structured data markup.

Google’s Structured Data Testing Tool: Test and validate your structured data to ensure it is correctly interpreted by search engines.

5. Monitor and Test Your Mobile Experience

Importance of Monitoring:

Regularly monitoring and testing your mobile experience helps identify and address issues that could impact user experience and search rankings.

Best Practices:

Regular Testing: Continuously test your site’s mobile performance and usability to identify and fix any issues promptly.

User Feedback: Collect feedback from users to understand their mobile experience and make improvements based on their input.

Tools and Resources:

Google Analytics: Use Google Analytics to monitor mobile traffic, user behavior, and engagement metrics.

Hotjar: Analyze user interactions with heatmaps and session recordings to gain insights into mobile user behavior and identify areas for improvement.


Wrapping it up

Preparing your site for Google’s mobile-first indexing is essential for maintaining and improving search rankings in a mobile-dominated world. By ensuring mobile responsiveness, optimizing page speed, providing mobile-friendly content, implementing structured data, and regularly monitoring your mobile experience, you can align with Google’s mobile algorithm and deliver a seamless user experience across all devices.

As mobile-first indexing continues to shape the SEO landscape, staying informed about best practices and adapting your strategies will be crucial for achieving long-term success in search engine rankings. Prioritizing mobile optimization not only enhances your site’s performance but also meets the expectations of today’s mobile users, driving better engagement and satisfaction.


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Infographic showing SEO effects of Google’s latest algorithm update

Google Algorithm Update: What It Means for SEO

In the ever-evolving world of SEO, staying informed about Google’s algorithm updates is crucial for maintaining and improving search rankings. Google’s algorithms are constantly being refined to deliver the most relevant and high-quality results to users. Understanding these updates and their implications can help you adapt your SEO strategy effectively. In this article, we’ll dive into Google’s latest algorithm update, exploring its key features, impacts, and what it means for your SEO strategy.

1. Overview of the Latest Algorithm Update

Google’s latest algorithm update, rolled out on [Date], aims to enhance the search experience by [brief description of the update’s goal, e.g., improving content relevance, combating low-quality sites, etc.]. This update is part of Google’s ongoing effort to ensure users receive the most accurate and valuable information possible.

Key Features of the Update:

  • [Feature 1]: Describe the primary change introduced by the update.
  • [Feature 2]: Explain any additional adjustments or new factors that have been incorporated.
  • [Feature 3]: Highlight any major shifts in how Google evaluates content or site performance.

2. How the Update Affects Search Rankings

The latest update introduces several changes that impact search rankings. Understanding these changes is essential for adjusting your SEO strategy to align with Google’s new criteria.

Changes in Ranking Factors:

  • Content Quality: Google is placing greater emphasis on high-quality, relevant content. Websites that offer valuable, well-researched, and engaging content are likely to see improved rankings.
  • User Experience: User experience has become a more significant ranking factor. Factors such as page load speed, mobile-friendliness, and overall site usability are crucial for maintaining rankings.
  • Backlink Quality: The update has refined how Google assesses backlinks. High-quality, authoritative backlinks are more important than ever, while spammy or low-quality links may negatively impact your site’s rankings.

Impact on Different Types of Websites:

  • E-Commerce Sites: E-commerce websites may need to focus on optimizing product descriptions, improving site navigation, and enhancing user experience to meet the new criteria.
  • Content Sites: Content-heavy sites should prioritize producing high-quality, original content that aligns with user intent and provides real value.
  • Local Businesses: Local SEO efforts should emphasize accurate and consistent local information, positive customer reviews, and engaging local content.
Infographic showing SEO effects of Google’s latest algorithm update

Visual breakdown of how Google’s newest algorithm update affects site rankings

3. Actionable Steps to Adapt Your SEO Strategy

To navigate the changes brought by the latest algorithm update, consider implementing the following strategies:

Enhance Content Quality:

  • Conduct a Content Audit: Review your existing content to ensure it meets high-quality standards. Remove or update outdated or low-performing content.
  • Focus on User Intent: Create content that aligns with user search intent and addresses their needs comprehensively.
  • Incorporate Rich Media: Utilize images, videos, infographics, and other rich media to enhance content engagement and value.

Optimize User Experience:

  • Improve Site Speed: Use tools like Google PageSpeed Insights to analyze and enhance your site’s loading times.
  • Ensure Mobile Friendliness: Make sure your site is fully optimized for mobile devices, providing a seamless experience across all screen sizes.
  • Enhance Navigation: Simplify site navigation to make it easier for users to find the information they need quickly.

Build and Maintain High-Quality Backlinks:

  • Focus on Authoritative Sites: Aim to earn backlinks from reputable and relevant sites within your industry.
  • Avoid Spammy Links: Regularly audit your backlink profile and disavow any low-quality or spammy links that may harm your site’s credibility.
  • Engage in Outreach: Develop relationships with industry influencers and bloggers to secure high-quality backlinks through guest posts, collaborations, and features.

Monitor and Adjust Your SEO Performance:

  • Use Analytics Tools: Leverage tools like Google Analytics and Google Search Console to track changes in traffic, rankings, and user behavior.
  • Stay Updated: Keep an eye on SEO news and updates to stay informed about any further changes to Google’s algorithms.
  • Adjust Strategies: Continuously refine your SEO strategy based on performance data and new insights.

4. Preparing for Future Updates

Google’s algorithms are constantly evolving, and staying ahead of these changes requires ongoing vigilance and adaptability.

Adopt a Long-Term SEO Strategy:

  • Focus on Quality: Prioritize long-term quality improvements over short-term tactics. Building a strong foundation of valuable content and user experience will serve you well in the long run.
  • Embrace Best Practices: Follow SEO best practices and ethical guidelines to ensure your site remains compliant with Google’s standards.

Engage with the SEO Community:

  • Join Forums and Groups: Participate in SEO forums, social media groups, and industry conferences to stay connected with other professionals and share insights.
  • Follow SEO Experts: Keep up with updates and advice from reputable SEO experts and thought leaders.

Invest in SEO Education:

  • Stay Informed: Continuously educate yourself about SEO trends, tools, and techniques through online courses, webinars, and industry publications.
  • Test and Experiment: Regularly test new strategies and tools to identify what works best for your site and audience.

Understanding and adapting to Google’s latest algorithm update is essential for maintaining and improving your search rankings. By focusing on high-quality content, optimizing user experience, and building authoritative backlinks, you can align your SEO strategy with Google’s evolving criteria and achieve long-term success. Stay proactive, monitor your performance, and be prepared to adjust your strategies as needed to stay ahead in the competitive world of SEO.


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How many backlinks per day are enough for keyword ranking?

Many newbie bloggers and internet marketers have this big doubt in mind how many backlinks per day is safe and good and they usually get confused and trapped between these question and are unable to find the best answer which will clear things up for them. So I decided to do this post which will discuss about this topic and I hope that this will help many newbie bloggers and website owners to understand which backlinking strategy works.

First, you need to read something for safe link building,  then you’ll take a look around for how many backlinks per day are safe?

Here are some of the great tips to look out to create a chain of backlinks without getting any trouble

– get backlinks from reputable websites

– get backlinks from the same industry (revelent)

– get backlinks from various websites

It depends upon the ability of the person doing seo. Building more than 10 backlinks per day is very good and useful for the website traffic.If a person who is just started learning SEO,couldn’t build this count in one day as submitting 20 or 30 submissions only will give maximum of 10 valid do follow backlinks.

How many backlinks per day?

Basically this means that the most important thing you can do to get higher rankings is build more good links to that specific page.

There are a few things to consider though:

1. Domain Authority / Domain Rating Is A Factor:

The amount and quality of links coming to your entire domain can also help you rank.

You should also take note of the authority of the domains that are ranking for your chosen keywords.

2. Not All Links Are Created Equal:

1 good link may be worth more than 10,000 crappy links.

In fact, Google has said with the latest version of Penguin they tried to get more granular in their calculations and are discounting or ignoring links that shouldn’t have value.

Just because a website has the most linking root domains doesn’t mean it’s going to win. Link quality, strength, context all matter.

3. There Are More Factors Than Just Links:

There are lots more factors than just links as well including:

– Search Intent
– On Page Optimization
– Content Relevance
– Content Depth
– CTR (Click Through Rate)
– Page Speed
– SSL
– etc etc
And the closer you get to the top of page 1, the more these factors are going to matter.

You don’t have to worry and break your head after how many backlinks per day is safe or good and how many backlinks is too many as far as you are building quality backlinks the numbers really doesn’t matter. Just imagine if the number of backlinks is a critical factor or there is a specific number which Google recommends per day is safe or too many which imposes some sort of google penalty then there are many authority websites and blogs which tends to get 1000’s of backlinks per day and Google does not implies any penalty on them because Google knows that these are big and highly authority websites or blog which generally get hugh number of backlinks per day for example blogger.com, facebook, forbes etc..

Read more How to use PBN backlinks to boost website ranking

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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How to use PBN backlinks to boost website ranking

Using PBNs, you can get fantastic links, fast. If you stick to the standard link building strategies like outreach, for instance, it might take you longer (frequently, more expensive) to receive backlinks. In addition, if you have 2 or more money websites, you can use your PBNs to promote them all (carefully, of course).

Why Private blog networks are so powerful? Because you’re using the authority of the already established, older websites. They have been around for a while. Backlinks from sites like these are great for your SEO.

A PBN allows you to source high-quality backlinks in bigger quantities, without the hassle and time-consuming process of conventional link building.

People who use a PBN will likely create large website networks whilst the domain is under their control. They will then link to with a nice velocity ‘naturally’ rise in the search engines rankings.

By using an aged domain, you will be able to successfully transfer a large amount of strength to your own domain or website from the past links that domain has accumulated. This ‘link strength’ is similar to a ranking power, allowing an older domain to pass on more ranking power than a new website. This is mainly because older domains carry more authority than newer ones. This is often referred to as ‘link juice’ in the SEO community, but it’s important to look at the quality of the links as well. Often an expired domain will be heavily spammed so and it might look very powerful in tools like Ahrefs but in fact, it’s quite toxic.

If you want your website to be ranking at the top of the Google search engine, you will require a lot of strong high-quality backlinks to it. With a PBN, you have complete control of the link as you own the main website it is linking to. This allows you to choose the ideal anchor text, content and placement of the link within your site.

Once you have a PBN website functioning and linked to your money making site, you will have a general understanding of the costs involved.

You know that it takes approximately $XX and Y hours to create one link. With this data you can then scale up to your desired amount of links, allowing you to have an almost exact costing framework to go by for the future. This is very dependent on how you build your PBNs, everyone has their own strategy but we share our strategy further on.

It is recommended that you start linking to your money site from your PBN when it feels natural to do so. This means, if you have a money site that has little or no links from any other sites, then it is not recommended to start sending your PBN links to your site as yet.

If your site has backlinks from other sources, such as outreach or guest posts, and the anchor texts from the links are varied, then it a good time to drip-feed PBN links to your money making site.

The main reason your money site needs backlinks before you start drip-feeding PBN links is that you want to avoid the anchor texts density from becoming unnaturally high.

The way to use PBN backlinks

It is crucial to use your PBN links effectively and strategically. The best links your site will get are from your PBN links. This is because you have complete control over link equity, anchor texts, and you can link from more powerful pages. You will need to blend your PBN links with any other links on your site to ensure you pass any manual reviews.

Without doing the above, your PBN could be at risk which could jeopardise your money site.

I recommend you do not start link building from your PBN to your money site immediately. Only once you have a domain that is indexed, ranked for its naked domain name and you have included links to an authority site, should you then create a page related to your money site and link it back to that. Be sure to check all the backlinks to the domain, selecting the page with the most high-quality backlinks. Thereafter you can add the link to your money making site to ensure you get maximum output. Adding links to between the pages internally will also quietly help your link, and encourage easy flow to and from your webpage. In most cases I’d recommend waiting 30-60 days to link to your money site after building your PBN site (this means getting content and getting the new version of the website indexed).

There are two things that make a PBN powerful and this goes for pretty much any type of link you ever build. That is relevance and/or authority. These are the two things you are looking for when picking a domain. Now would be a good time to point out that you need to be analyzing the 5 year index and not the 90 day index to get a real understanding of a domain. That’s why a majority of my domains have very few referring domains in the 90 day index as they did.

Read more How many backlinks per day are enough for keyword ranking?

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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PBN backlinks are on the danger of being hit by Google

PBNs are risky. But if you set them right – you’re protected. Setting them right means using different hosting accounts, different templates, never re-link your ‘secondary’ websites between each other and many other techniques that we will cover down below.

All in all, most Industry experts agree that you’re intact and out of danger if your backlinks from PBN are somewhere in the range of 5-20% of all your backlinks. This doesn’t mean you can’t use more – you can, but you need to be even more careful and wipe out all footprints.

It’s not illegal to use a private blog network. There are no laws governing the creation or the linking of websites. However, you don’t have to content with laws when you’re dealing with web marketing, at least not beyond FTC regulations and laws against specific products, and so on. No, you need to content with Google’s rules.

Google is a monopoly on search, and as such, their word is essentially law. If they say a specific technique is disallowed, and they choose to penalize any site that uses the technique, it’s effectively illegal. Oh, you can certainly use the technique, but when Google discovers it, your site will tank and/or be removed from the search rankings entirely.

Obviously, when the survival of your business hinges on your search ranking and the traffic it brings in, you don’t want to step on the wrong site of the line Google draws in the sane.

Depending on the quality and integrity of these PBN sites, and whether they are exploitative, it’s generally a very bad idea to gain links from PBNs. Generally speaking, PBNs have been targeted by Google Updates for spammy content and artificially influencing rankings in search engines. The simplest way to think about it is to ask yourself “what is the purpose of Google?” The answer is that they want to make useful information as readily available as possible. A private blog network works against this ‘code of conduct’, as it is not created for the benefit of the end users. It’s created to cater for the website it links to, and to influence the algorithm evaluation of a site. Therefore, it’s not an ideal way to gain links – if this link building tactic is abused, you might face a manual penalty from Google.

In the competitive world of SEO, people continually seek opportunities that will put them over other businesses. Ideally, they should develop a sustainable SEO strategy based on the best on-page SEO and white-hat link building practices. Doing so allows them to rank on Google organic search for their target keywords for a long time.

PBN backlinks

As good as these tactics sound, the results will only manifest if you practiced them consistently for months, if not years. Not to mention, you have to play catch up with your competitors who already hold the advantage over you by practicing the same tactics years before you. Therefore, it would probably take a miracle before you can outrank the best in your industry at the top of Google search.

This reason is why some people implement black hat SEO tactics. Since they don’t stand a chance against established businesses with deeper pockets dedicated for their SEO campaigns, they take a different approach in which they can rank as high as the first place on Google organic search in less time.

If this sounds like a pipe dream, it’s because it is. Black hat SEO can get you at the very top of search results for your keywords faster than any other tactic. However, it’s also just as fast when Google will penalize your site, never to be seen on search engines again.

This is the challenge that most SEO have to undergo. They need to strike a balance between finding the best sustainable way to increase your search rankings for your target keywords without getting penalized by Google.

When you use PBNs, you are basically in an uphill battle against Google. Your website, your traffic and your ranking are at their mercy as they can penalize you anytime. Your hundreds or thousands of visits or five-figure monthly income can go to zero overnight.

It’s a decision only you as a business owner can make. If you think the reward is high and far outweighs the risk, then it’s completely fine if you want to use PBNs.

The biggest risk of all: being stamped on by Google.

There are many stories of website owners waking up to see that their websites have been completely removed from Google, their first page rankings lost, and their highly-targeted visitors replaced by the tumbleweed and ghostly analytics.

Sloppiness and human error that create footprints and potentially lead to algorithmic or manual penalties from Google. If you look at the more public “Google Hammers” that have come down on PBN users in recent years, it’s because of silly mistakes like using the same public Whois information across multiple networks, doing highly public case studies on PBN-driven money sites, or hosting PBNs on low quality SEO hosts.

This is why it’s essential to have the right systems in place from the beginning, to ensure that you can scale a PBN without getting sloppy. No shortcuts.

I still believe that PBNs are a relatively low risk ranking strategy if done correctly, but that’s the problem- most people take shortcuts and don’t build them the right way.

Read more How to use PBN backlinks to boost website ranking

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!