Category : Seo Consulting
Here are the best SEO tatics that you can use to boost the performance of your website in search results to reach more customers and grow your business.
Post Relevant Content
Content marketing—the distribution of relevant content such as blogs, videos, etc. for a specific audience—is a huge contributor to how a company ranks. Google determines the thought leaders and experts in each industry based on content that’s produce. In order for this to happen, you must create valuable content that improves your SEO and your customer’s experience.
Blogs are a great way to enhance the customer experience while building your SEO. A dentist, for example, may write an article on how long a patient will miss work after having their wisdom teeth removed. This improves the user’s experience by providing an answer to a common customer concern. Plus, updating your site regularly with fresh content improves your SEO and keeps Google happy.
At Loud Rumor, we wrote a blog called “Pros and Cons To Having Your Business on Yelp” to address whether or not it’s really worth putting your business on Yelp when so many reviews are filtered. Addressing this concern made us a resource for local businesses. We still receive a ton of traffic each month to our site as a result.
Customers won’t always be comfortable asking you their questions outright. Producing content that addresses their concerns not improves SEO, but meets an unfulfilled need of a potential customer.
Update older content with fresh information
Ever searched for information about a celebrity or a review of a car or something similar?
You probably have and the results you received were from the most recent news articles about that celebrity, and the latest model of car.
This is Google’s “Query Deserves Freshness” algorithm at work.
Google rewards fresh content so that results are more relevant to what users are looking for. To determine freshness, the time between when Google first crawled the site and the last edit are taken into account.
So if you publish a page and suddenly change it, it doesn’t become fresh.
However, if enough time has passed, updating your old content will register as “fresh” content – and be more likely to give you a boost in the SERPs (search engine results pages).
And in some cases, it may make sense to change the publication date and add a note to the top of the post to explain that you’ve updated the post.
That way, Google will display the updated publication date in SERPs.
Don’t Be Afraid of the Longtail
Any good SEO program starts with keywords. After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services.
I’m not going to get into the nuances of keyword research, as there are plenty of articles out there, but what I do want to discuss is a problem we face when choosing target keywords – selecting terms based on search volume.
Take for the example the phrase marketing automation. If you are a marketing automation platform and see that marketing automation gets upwards of 7,000 searches per month, you probably want to have some visibility for this term. Right?
Sure. However, when we look at the search results, we can see these results aren’t for someone who’s ready to buy. These search results are for someone who is looking to learn what marketing automation is.
Optimize for the right keywords
Keywords are probably one of the first things that come to your mind when I say “SEO.” They determine what your articles will be about. They influence the choice of your domain name. They also dictate your link building efforts.
So, how to get the most out of your keyword research?
– Do it continually.
One of the major mistakes inexperienced SEOs make is researching keywords for a couple of weeks and then stop. Experienced marketers update their keywords regularly. This is the only way to identify the phrases that really work for you and focus on them to increase your rankings.
– Pick the right keywords.
Optimizing content for irrelevant keywords results in driving irrelevant traffic to your site and, consequently, poor conversion rates. Marketers usually target keywords with the highest search volume. But, this may be a terrible mistake, as these keywords mean greater competition you’re up against. To get your startup ranked as high as possible, you should choose keywords that are not overly competitive, but still can help you drive relevant traffic.
– Focus on search intent.
In 2019, instead of observing what keywords searchers Google, you need to focus on what kind of content they want to see when they hit “Enter.” That’s the main idea behind search intent. By understanding what results your customers expect to see in the SERPs, you will be able to adapt your keywords to their expectations and drive more qualified traffic to your site.
Build links on authoritative sites
When launching a new company, your goal is to boost its niche authority and get it noticed by the right people. And, this is where link building, especially guest blogging, can help. The idea behind this practice is simple. You want to find credible sites and bloggers in your niche that target the same audiences and build relationships with them.
Before you even reach out to a site, make sure you check their domain authority, engagement rates, bounce rates, as well as niche relevance. Getting links from low-quality sites may harm both your online image and rankings.
Contributing to authoritative websites brings numerous benefits to you. First, backlinks are one of Google’s major ranking signals. So, the more reputable the site that links back to you is, the higher rankings you will earn. Second, you will increase your online reputation. By creating an amazing article, you will inspire a reader to read your bio, visit your website for more content and, ultimately, turn them into repeat visitors (and customers).
Related post Everything about SEO strategies you should create
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