Category Archives: BEST SEO TIPS

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Dofollow vs Nofollow backlinks – Which is better for SEO

The main difference between a Dofollow and a Nofollow link is that the former passes PageRank signals (many refer to this as link juice or SEO), and the latter does not. In other words, the difference lies in how the Google algorithm treats every link. The links, however, function in a similar way but Google looks at them differently depending on how you use the tag.

For Dofollow backlinks

A website’s PageRank is normally its value in Google’s eyes. PageRank signals are just points that tell Google along with other search engines the page that is being linked to is simply valuable or possess valuable information on it. Pages with a higher PageRank generally appear higher up on search engine results pages.

When a highly ranked site links to a lower-ranked one with a Dofollow link they are passing along their ‘link juice’ and it boosts the lower-ranked website’s value to the search engine. The lower-ranked one gets more PageRank points from the superior quality Dofollow link.

These points are the vital differences regarding why a Dofollow link is better than the other kind when you are building links back to your website. While Dofollow links may be crucial for SEO purposes, nofollow links are essential for websites too.

For Nofollow backlinks

Do NoFollow Links Really Offer NO SEO Value?

Well, not exactly. It’s a bit complicated but let’s dig into things. Google wants you to think there’s no value but many leading minds in the SEO field have shared their own thoughts and insights based on their own experiments and experiences.

Matt Cutts (the lead guy at Google who controls the knobs and dials on their search algorithm) has stated that their engine takes “nofollow” literally and does not “follow” the link at all. But studies reveal that Google does follow the link, but it does not index the linked-to page, unless it was in Google’s index already for other reasons (such as other, DoFollow links that point to the page). This is an important piece of the equation that should be noted.

Another thing we know in this modern era of SEO, post-Penguin update, is that link diversity is key. This means diversity in the websites that are linking to you, diversity in the link text used for these links and diversity in the types of links in your overall inbound link portfolio. Think about it, wouldn’t it look a little suspicious if ALL your site’s inbound links were DoFollow links? This isn’t natural since the large majority of links from social media sites for example are NoFollow links and a percentage of website’s who pass on links are default NoFollow links. The point is a healthy mix of NoFollow links among your treasured DoFollow links is a good thing and they shouldn’t be removed unless you’re confident they’re low quality links that could harm your site.

It’s also true that NoFollow links are likely to help you attract DoFollow links which based on the fine print in Cutts’ definition of NoFollow links, could increase the value of the NoFollow links that are pointing to the same web page.

Obviously, this is a good thing if we get a link from a great site that’s authoritative and relevant to our site’s page that’s getting the link traffic. But suppose this page has several, or a dozen links that are automatically dofollow – does that page lose all of the ranking love it gets from Google? Most likely not, but yes, it’ll be diminished over time. Any webmaster or SEO pro who is maintaining a site really doesn’t want to lose Google love, do they? Can you blame them if they want to keep as much link juice as possible? If you were in their shoes, wouldn’t you feel the same way? Sure you would – you know it.

Dofollow vs Nofollow backlinks

The Do-Follow Links Argument

The proponents of the “do-follow only” camp have a pretty logical argument backing them up. In terms of SEO value (“link juice”, to use the nomenclature) Google should theoretically only count do-follow links. Any link that is no-follow has a direct and clear instruction telling search engines to ignore it. Think of the rel=nofollow tag as one of those detour signs you occasionally see. The street is still there, it’s just you’re being told to pass by it.

Although the NoFollow link by definition is flagged to not be followed by search algorithms, as a contributing factor for PageRank, it’s important to look at the indirect SEO benefits and additional value these links offer. Stop obsessing over only attracting DoFollow links and instead focus your efforts on creating quality content that will naturally attract a mix of NoFollow and well deserved DoFollow links.

Do Nofollow links carry any benefit?

As stated by Google, Nofollow links don’t pass any PageRank or ranking benefits onto the target site. Using Nofollow drops the target from Google’s graph of the Internet. Thus your SEO will be inefficient if your backlink profile consists only of the Nofollow kind. Handily, there are tools available to check if your backlink is Nofollow. Otherwise, you can figure it out manually, by right clicking on your browser, clicking on “view page source”, and searching for the a rel=”nofollow” attribute.

But are Nofollow links entirely useless? Used in the right way, they pose numerous benefits. When multiple sites in your industry link back to yours with your target keyword/s as their anchor text, your ranking may skyrocket, as documented by Adam White. Thus, if the links are from related sites, especially those of high domain authority, Google will very likely give you credit for the anchor text used.

It is important to bear in mind that as a site owner, you should care more about human interaction rather than whether the search engine spider crawls your backlink. That means, it’s more important that people actually click a link pointing to your website, regardless of whether it’s Dofollow or Nofollow. A click is a guaranteed visit whereas a higher SERP guarantee you higher visibility. To a site visitor, a Nofollow link looks the same as any other. If it is appealing, they will click on it. Thus whilst Nofollow links don’t deliver link juice, they certainly deliver referral traffic, especially when featured strategically. And traffic opens possibilities: conversions from leads, sales, calls or even simply valuable demographic data and analytics.

Furthermore, think one step ahead and realise that Nofollow links can eventuate into Dofollow links. The onus is on spreading awareness of your site through driving human click-rate, and a powerful avenue is through authoritative recommendation. For example, let’s imagine a situation where you publish a press release about your new website. The press release link may be Nofollowed. However, if a popular media personality sees your post and likes it enough, they will link it on their blog. This Dofollow link will not only boost your visibility on indexes, but your visibility to humans too.

Related post: Tips for link building to speed up keyword ranking


Please contact us for seo service packages at TDHSEO.COM.


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How many backlinks per day are enough for keyword ranking?

Many newbie bloggers and internet marketers have this big doubt in mind how many backlinks per day is safe and good and they usually get confused and trapped between these question and are unable to find the best answer which will clear things up for them. So I decided to do this post which will discuss about this topic and I hope that this will help many newbie bloggers and website owners to understand which backlinking strategy works.

First, you need to read something for safe link building,  then you’ll take a look around for how many backlinks per day are safe?

Here are some of the great tips to look out to create a chain of backlinks without getting any trouble

– get backlinks from reputable websites

– get backlinks from the same industry (revelent)

– get backlinks from various websites

It depends upon the ability of the person doing seo. Building more than 10 backlinks per day is very good and useful for the website traffic.If a person who is just started learning SEO,couldn’t build this count in one day as submitting 20 or 30 submissions only will give maximum of 10 valid do follow backlinks.

How many backlinks per day?

Basically this means that the most important thing you can do to get higher rankings is build more good links to that specific page.

There are a few things to consider though:

1. Domain Authority / Domain Rating Is A Factor:

The amount and quality of links coming to your entire domain can also help you rank.

You should also take note of the authority of the domains that are ranking for your chosen keywords.

2. Not All Links Are Created Equal:

1 good link may be worth more than 10,000 crappy links.

In fact, Google has said with the latest version of Penguin they tried to get more granular in their calculations and are discounting or ignoring links that shouldn’t have value.

Just because a website has the most linking root domains doesn’t mean it’s going to win. Link quality, strength, context all matter.

3. There Are More Factors Than Just Links:

There are lots more factors than just links as well including:

– Search Intent
– On Page Optimization
– Content Relevance
– Content Depth
– CTR (Click Through Rate)
– Page Speed
– etc etc
And the closer you get to the top of page 1, the more these factors are going to matter.

You don’t have to worry and break your head after how many backlinks per day is safe or good and how many backlinks is too many as far as you are building quality backlinks the numbers really doesn’t matter. Just imagine if the number of backlinks is a critical factor or there is a specific number which Google recommends per day is safe or too many which imposes some sort of google penalty then there are many authority websites and blogs which tends to get 1000’s of backlinks per day and Google does not implies any penalty on them because Google knows that these are big and highly authority websites or blog which generally get hugh number of backlinks per day for example, facebook, forbes etc..

Read more How to use PBN backlinks to boost website ranking


Please contact us for seo service packages at TDHSEO.COM.


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How to use PBN backlinks to boost website ranking

Using PBNs, you can get fantastic links, fast. If you stick to the standard link building strategies like outreach, for instance, it might take you longer (frequently, more expensive) to receive backlinks. In addition, if you have 2 or more money websites, you can use your PBNs to promote them all (carefully, of course).

Why Private blog networks are so powerful? Because you’re using the authority of the already established, older websites. They have been around for a while. Backlinks from sites like these are great for your SEO.

A PBN allows you to source high-quality backlinks in bigger quantities, without the hassle and time-consuming process of conventional link building.

People who use a PBN will likely create large website networks whilst the domain is under their control. They will then link to with a nice velocity ‘naturally’ rise in the search engines rankings.

By using an aged domain, you will be able to successfully transfer a large amount of strength to your own domain or website from the past links that domain has accumulated. This ‘link strength’ is similar to a ranking power, allowing an older domain to pass on more ranking power than a new website. This is mainly because older domains carry more authority than newer ones. This is often referred to as ‘link juice’ in the SEO community, but it’s important to look at the quality of the links as well. Often an expired domain will be heavily spammed so and it might look very powerful in tools like Ahrefs but in fact, it’s quite toxic.

If you want your website to be ranking at the top of the Google search engine, you will require a lot of strong high-quality backlinks to it. With a PBN, you have complete control of the link as you own the main website it is linking to. This allows you to choose the ideal anchor text, content and placement of the link within your site.

Once you have a PBN website functioning and linked to your money making site, you will have a general understanding of the costs involved.

You know that it takes approximately $XX and Y hours to create one link. With this data you can then scale up to your desired amount of links, allowing you to have an almost exact costing framework to go by for the future. This is very dependent on how you build your PBNs, everyone has their own strategy but we share our strategy further on.

It is recommended that you start linking to your money site from your PBN when it feels natural to do so. This means, if you have a money site that has little or no links from any other sites, then it is not recommended to start sending your PBN links to your site as yet.

If your site has backlinks from other sources, such as outreach or guest posts, and the anchor texts from the links are varied, then it a good time to drip-feed PBN links to your money making site.

The main reason your money site needs backlinks before you start drip-feeding PBN links is that you want to avoid the anchor texts density from becoming unnaturally high.

The way to use PBN backlinks

It is crucial to use your PBN links effectively and strategically. The best links your site will get are from your PBN links. This is because you have complete control over link equity, anchor texts, and you can link from more powerful pages. You will need to blend your PBN links with any other links on your site to ensure you pass any manual reviews.

Without doing the above, your PBN could be at risk which could jeopardise your money site.

I recommend you do not start link building from your PBN to your money site immediately. Only once you have a domain that is indexed, ranked for its naked domain name and you have included links to an authority site, should you then create a page related to your money site and link it back to that. Be sure to check all the backlinks to the domain, selecting the page with the most high-quality backlinks. Thereafter you can add the link to your money making site to ensure you get maximum output. Adding links to between the pages internally will also quietly help your link, and encourage easy flow to and from your webpage. In most cases I’d recommend waiting 30-60 days to link to your money site after building your PBN site (this means getting content and getting the new version of the website indexed).

There are two things that make a PBN powerful and this goes for pretty much any type of link you ever build. That is relevance and/or authority. These are the two things you are looking for when picking a domain. Now would be a good time to point out that you need to be analyzing the 5 year index and not the 90 day index to get a real understanding of a domain. That’s why a majority of my domains have very few referring domains in the 90 day index as they did.

Read more How many backlinks per day are enough for keyword ranking?


Please contact us for seo service packages at TDHSEO.COM.


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PBN backlinks are on the danger of being hit by Google

PBNs are risky. But if you set them right – you’re protected. Setting them right means using different hosting accounts, different templates, never re-link your ‘secondary’ websites between each other and many other techniques that we will cover down below.

All in all, most Industry experts agree that you’re intact and out of danger if your backlinks from PBN are somewhere in the range of 5-20% of all your backlinks. This doesn’t mean you can’t use more – you can, but you need to be even more careful and wipe out all footprints.

It’s not illegal to use a private blog network. There are no laws governing the creation or the linking of websites. However, you don’t have to content with laws when you’re dealing with web marketing, at least not beyond FTC regulations and laws against specific products, and so on. No, you need to content with Google’s rules.

Google is a monopoly on search, and as such, their word is essentially law. If they say a specific technique is disallowed, and they choose to penalize any site that uses the technique, it’s effectively illegal. Oh, you can certainly use the technique, but when Google discovers it, your site will tank and/or be removed from the search rankings entirely.

Obviously, when the survival of your business hinges on your search ranking and the traffic it brings in, you don’t want to step on the wrong site of the line Google draws in the sane.

Depending on the quality and integrity of these PBN sites, and whether they are exploitative, it’s generally a very bad idea to gain links from PBNs. Generally speaking, PBNs have been targeted by Google Updates for spammy content and artificially influencing rankings in search engines. The simplest way to think about it is to ask yourself “what is the purpose of Google?” The answer is that they want to make useful information as readily available as possible. A private blog network works against this ‘code of conduct’, as it is not created for the benefit of the end users. It’s created to cater for the website it links to, and to influence the algorithm evaluation of a site. Therefore, it’s not an ideal way to gain links – if this link building tactic is abused, you might face a manual penalty from Google.

In the competitive world of SEO, people continually seek opportunities that will put them over other businesses. Ideally, they should develop a sustainable SEO strategy based on the best on-page SEO and white-hat link building practices. Doing so allows them to rank on Google organic search for their target keywords for a long time.

PBN backlinks

As good as these tactics sound, the results will only manifest if you practiced them consistently for months, if not years. Not to mention, you have to play catch up with your competitors who already hold the advantage over you by practicing the same tactics years before you. Therefore, it would probably take a miracle before you can outrank the best in your industry at the top of Google search.

This reason is why some people implement black hat SEO tactics. Since they don’t stand a chance against established businesses with deeper pockets dedicated for their SEO campaigns, they take a different approach in which they can rank as high as the first place on Google organic search in less time.

If this sounds like a pipe dream, it’s because it is. Black hat SEO can get you at the very top of search results for your keywords faster than any other tactic. However, it’s also just as fast when Google will penalize your site, never to be seen on search engines again.

This is the challenge that most SEO have to undergo. They need to strike a balance between finding the best sustainable way to increase your search rankings for your target keywords without getting penalized by Google.

When you use PBNs, you are basically in an uphill battle against Google. Your website, your traffic and your ranking are at their mercy as they can penalize you anytime. Your hundreds or thousands of visits or five-figure monthly income can go to zero overnight.

It’s a decision only you as a business owner can make. If you think the reward is high and far outweighs the risk, then it’s completely fine if you want to use PBNs.

The biggest risk of all: being stamped on by Google.

There are many stories of website owners waking up to see that their websites have been completely removed from Google, their first page rankings lost, and their highly-targeted visitors replaced by the tumbleweed and ghostly analytics.

Sloppiness and human error that create footprints and potentially lead to algorithmic or manual penalties from Google. If you look at the more public “Google Hammers” that have come down on PBN users in recent years, it’s because of silly mistakes like using the same public Whois information across multiple networks, doing highly public case studies on PBN-driven money sites, or hosting PBNs on low quality SEO hosts.

This is why it’s essential to have the right systems in place from the beginning, to ensure that you can scale a PBN without getting sloppy. No shortcuts.

I still believe that PBNs are a relatively low risk ranking strategy if done correctly, but that’s the problem- most people take shortcuts and don’t build them the right way.

Read more How to use PBN backlinks to boost website ranking


Please contact us for seo service packages at TDHSEO.COM.


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Great techniques for natutal profile link building strategy

Off-page SEO, such as link building, can be a tricky business and, for some, is a tactic to avoid altogether. Some would claim that is because Google has, very successfully, equated linkbuilding with web spam, and the industry news machine is started almost entirely – all the time – and fuelled by Google PR saying something or enforcing its quality guidelines.

Not all link building is web spam and in fact, building links in 2020 is still an incredibly important aspect of search engine optimisation.

It is just not the only thing to focus on.

High-quality links do not live in isolation from a high-quality product, service or website.

Hopefully, this article helps you make a sensible choice when considering profile building links to your site.

Full-fledged link building campaigns can drive massive results for businesses, but what about the little guys that can’t afford to pay for a link building service? Inbound links are one of the three most influential ranking factors, so we can’t just ignore link building.

Profile link building can be a very time-intensive process, but there are also dozens of small-scale link building opportunities that can drive great results for smaller brands.

Over the past few years, we’ve tested dozens of different link building strategies. In this article, we’re going to share our five favorite simple link building techniques that you can start implementing today to build links from quality sites.

natutal profile link building techniques

A natural profile link building is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google.

– Google is on record saying it does not want to count any link that is not editorial.
– Google wants to reward high-quality ‘user value add’ content that has earned organic or natural links. They want to reward a ‘good user experience’ and unnatural links don’t form any part of that concept.
– Google has never wanted to count manufactured links – but its algorithms don’t work as well as they would like or at least, they say they do. So, some marketers shortcut the ‘value add’ task of the job and just build unnatural links to a site. This affects how a link-based search engine – like Google – rates the ‘popularity’ – and so ranking ability – of a particular website.
– The more links Google hasn’t classed as spam – the higher you rank – and the more traffic you get. Sort of.
The type of links Google wants to count does not scale easily, and in fact, the type of links that scale easily is exactly the type of links Google wants to (at best) ignore or retroactively punish the violation. Perhaps that is the whole point.
– Critics will say this is because SEO is the biggest ‘threat’ to Adwords, Google’s sponsored advertising channel – but if Google didn’t take action on industrial scale manipulation – it would make the existence of their guidelines redundant.
– If a link is manipulative – it is spam – according to the Googleplex.
– You don’t need machine automation to be classed as a spammer. Somebody sitting at a desk making these low-quality links all day – manually – to fool only Google – that’s spam too – manual or not.
Posting lots of low-quality guest posts or low-quality press releases on sites with a history of spamming Google – that’s spam too. It all comes down to the end product – the type of link you generate as a result of your activity.
– If links are designed ‘JUST’ to manipulate Google – Google calls them unnatural links – and if you have too many of them – you get a ‘penalty’ – or at least swept up in the carnage of the next negative algorithm update designed specifically to de-rank sites with those kinds of links. Ranking adjustments, I think, could be based on how long you got away with fooling Google – and what Google thinks that deserves.
– The website link building industry was largely based on that kind of unnatural link building activity. Many still do practice those techniques now, clearly, ignoring the guidelines. I know the first links I ever ‘built’ would today be labelled ‘unnatural’ today – and so would my first optimisation techniques – but it’s a recognisable trend in Google what’s grey hat SEO today is black hat seo tomorrow.
– Take note that if it works to manipulate Google without you jumping through the value-add hoop in the middle of that strategy, which Google demands you jump through – it’s spam. In short, it is evident if it is a scalable approach to manipulating Google – it’s spam.
– The professional services industry, which is led heavily by the Google PR machine, has little chance of deviating from Google’s Webmaster Guidelines, for fear of, some say, Google’s heavy-handed approach

Read more Tips for link building to speed up keyword ranking


Please contact us for seo service packages at TDHSEO.COM.


Skype: tdhseo

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Ways to make your content become the best

The best time to optimize your content for SEO is when you are creating it, but you can always go back and improve your old articles as well.

Here are the things you should do to make you content become the best.

Proper Formatting and Headings

One of the simplest yet most important things that you can do to ensure that your articles are SEO-friendly is to make use of proper formatting.

You want to make sure that your articles are easy to read and “scannable.” This is to say that they shouldn’t be esoteric walls of text. Keep sentences short, words simple, and paragraphs to three to four sentences long.
Further, you want to make use of proper headers to break up your copy. Make sure that the title of your post is formatted as H1, the major headers or chapters as H2, and the points underneath them as H3. Making use of bulleted and numbered lists can also help keep your copy organized, and will look good to search engines as well.

Add Images and Videos

Search engines often rank engaging content higher in search results. Images and videos are far more engaging than plain text.

You want to make sure that your blog posts contain images between paragraphs.

When adding images, you want to be careful about image copyrights. Often beginners copy images from other sites to use on their site, and this can get you in legal trouble if you do so without proper permissions.

Don’t worry, there are plenty of places where you can find royalty free images to use in your blog posts. You can also use your own original photographs or use websites like Canva to create engaging graphics.

Make sure that you optimize your images for SEO. See our tutorial on how to optimize images for search engines for detailed instructions.

Videos are even more engaging than images. You can convert your blog posts into videos by creating slideshows, vlogs, or experiment with other formats.

However, you should never directly upload videos to your blog posts. WordPress is not optimized to serve videos, and your shared hosting service can’t handle them.

We recommend uploading your videos to YouTube. It is the second most popular search engine, and the second largest social media platform right after Facebook.

Optimize Content For SEO

Utilize the basic on-page SEO techniques to optimize your content for search engines. For this purpose, you should use your target keyword in your title, meta description, tags, and article body to make it easy for search engine crawlers to understand it for ranking. The article should be lengthy with 500 to 750 words and adjust the target keyword creatively in the content to make the links natural. If you add images and other visuals often, remember to rename the images before uploading and update the image alt tag and description regularly.

Make use of LSI Keyword
It is always great to integrate LSI (Latent Semantic Indexing) keywords in a blog post writing process. It helps the search engines to understand what exactly your content is about. The use of the LSI keyword in your content allows you to appear in more searches with different keywords. Google search and LSI graph are the best ways to find the most relevant and best performing LSI keywords around your target keyword.

Think Before you Write

Before you start writing, think about the message you are about to convey with your article or blog post. Think about what you want to tell your readers and how you can convey your message more effectively to keep the readers engaged. Spending some precious moments on answering all these questions can help you get started in the best possible way to complete your piece with the perfect tone and words.

Write for visitors looking to engage with your conent, not search engines.

As you write, remember that while you’re writing for search engines, it is us humans you are trying to engage with. As a best practice, never create content exclusively to appeal to search engines. Always keep your readers in mind, and as you create content, don’t make changes if they are going to improve SEO but decrease user experience.

Try to keep your word count over 300.

While there is no secret potion for the best word count for a post, but you should make sure you do not go under the minimum word count as a benchmark. A post that is over 300 words is enough information for the search engines to understand the page and its content purposes and give it a good ranking. There are multiple debates about the best word count to use for SEO ranking, but as a best practice, write as much as you need to cover the topic recommending a word count of between 500 and 2,500 words. If you exceed that word count then it is probably best to split the text into multiple linked pages.

make your content become the best

Use the primary keyword organically throughout the content.

Using the primary keyword throughout the content helps the search engine understand and index/categorize the page. A good keyword density is approximately 2%, so use the keyword naturally about one to two times for every 100 words.

USEFUL SEO TIP: Rather than writing with a keyword in mind, draft your text and then go back and add the keyword where it fits naturally.

Use the secondary keywords once throughout the text.

Secondary keywords provide additional context for your content, which helps search engines further categorize the text. Use two to four of your secondary keywords at least once in the content.

Use the primary keyword in the first paragraph.
Include your primary keyword as close to the top as possible and in the first paragraph.

Use the primary keyword in a subheading.

A subheading is formatted with H2, H3, H4, etc. and creates a break in the paragraph. Great SEO friendly content uses a subheading to break up big blocks of text. This makes it is easier for the visitors to digest the content earlier and for search engines to categorise the content. Use the primary keyword at least once in the subheading.

Use the primary keyword when summarising the content.

Complete your content with a conclusion that contains the primary keyword. This bookends the post with signals that define the page.

Make Your Posts Comprehensive

Search engines love articles that cover a topic with great detail. This is why we asked you to gather the semantically related keywords (LSI Keywords) as part of your content planning step.

These related keywords give you an idea of different variations of user searches regarding that particular topic. By covering those keywords in your article, you would be able to make it more comprehensive, informative, and useful.

You should use headings and subheadings to include those keywords and try to cover as much ground as you could.

Aside from LSI keywords, another tip to create complete content is to type your desired keyword and then switch to Image Search. You will see topic bubbles with a variety of keywords.

Read more about How to Write SEO Friendly Content


Please contact us for seo service packages at TDHSEO.COM.


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How to Write SEO Friendly Content

Most of the people think that SEO-optimized content cannot be great for users. It might be when people failed to create content that appeals to search engines but is not easily readable for uses. Writing both engaging and SEO friendly content requires a bit more efforts and there is a bunch of basics that need to be covered.

This guide will be able to walk you through the basics so that you’re able to start writing SEO-friendly content in no time!

Do Your Research

Before you even start the writing process, you need to know what keyword you’re targetting. You can’t just pick something general, like “cars,” and hope that its close association with what you do as a mechanic will cut through the noise on a search engine results page (SERP). To climb in the rankings, you have to find what keywords you can compete for.
Targetting local keywords is always a good bet, as it gets you a more targetted audience and you’ll have fewer people to compete against. “Car repair in Traverse City, MI” is fairly specific, for example.
You can also look at long-tail keywords, which are phrases that don’t receive very much traffic month-to-month but have next to no competition over. Targetting something like “1970 Ford Mustang Exhaust Repair” means that you’ll get the majority of the 100 people who search it a month, for example. Bundling many of these long-tail keywords together can build a steady stream of traffic to your site.
Keyword research is a complicated process, and there are many tools out there designed to tackle this beast. What is perhaps the most used tool is Google’s Keyword Planner, though you should also use Google’s Search Console to see what people are searching for before they enter your site. Dig through your existing traffic and do research into search trends to figure out what you should target in the future.

Keep Titles and URLs SEO-Friendly

The title of your article (which should always be formatted as an H1 header) should also stay within 70 characters. This means that the entire title will show up on search results pages, instead of being cut off with an ellipse at the end. This encourages people to click on your link, boosting your place in SERPs over time.
Further, you want to edit the actual URL so that it doesn’t show up as a mess of numbers and letters. You can usually use handy WordPress plugins to edit the final URL of pages and blog posts on your site (other tools exist for different web hosts as well).
Make sure that the URL matches the title as closely as possible, even making it the same if possible. You can use dashes (-) instead of spaces to make sure that the URL remains valid.

Add a Meta Description

The meta description is an HTML meta tag that you can add to any page. Its purpose is to provide a short description of your article for search engines and other crawlers.

Some SEO experts believe that the meta description tag on a page has become irrelevant. However, many others would disagree. At WPBeginner, we recommend using the meta description for all of your posts.

A good meta description can explain a lot more about an article. Social media websites like Facebook, Twitter, and LinkedIn also display it when your articles are shared on those platforms.

Since now you know that people are going to be reading your meta descriptions, you want to make sure that it’s helpful.

You also want to make sure that you at least mention your focus keyword once in the meta description for search purposes. The character limit for Meta Description is 155 characters.

Try to stay within that limit or your meta description will be truncated after 155 characters. You also want to make sure that you use the focus keyword earlier in the meta description rather than later.

Use Categories and Tags to Organize Content

Categories and tags help you sort your content not only for yourself, but for the readers and search engines.

The problem is that many WordPress beginners often end up using them incorrectly.

If you think about your website as a book, then categories would be the table of contents and tags will be the index part of the book.

Categories are used to divide your content into major topics discussed on your blog. Tags, on the other hand, are the topics discussed in an individual blog post.

Ways to write SEO Friendly Content

Optimize the Images Included in the Content

You can make your content exciting and more shareable by including high-quality pictures. Customers always prefer buying content from companies whose site includes impressive and attention-grabbing photos. So, adding relevant images is the best of the SEO-friendly content writing tips.

You can also optimize the images of your website by adding keywords in the image files and including ALT tags. It is important to maximize the size of the image as well. If the pictures are too big, then it will take minimum time to load. As a result, it may hurt your SEO rankings.

Therefore, create small images that are SEO-friendly but without compromising on the quality and visibility of the picture.

Write Content of Extremely Premium-Quality

Writing high-quality content should be self-evident; however, it is not always applied. The most excellent way to get more people to read and engage the material is to write entertaining and useful content. So, the next in the list of SEO-friendly content writing tips is to write high-quality content.

The reward is always offered to search engines with relevant and high-quality content. It is, therefore, essential to maintain the quality of your content.

Once you get to know how to write SEO-friendly content, you can use some additional tools to simplify and enhance the process and eventually make it SEO-friendly.

Create Shareable Content

Once you have been able to write SEO-friendly content successfully, then the next step is to make it shareable. The content must be vibrant and exciting so that more people wish to read it.

So, the next tip in the list of SEO-friendly content writing tips is to make sure that your content is shareable. You can take the help of websites like AddThis and ShareThis to include social media buttons to your website. This way, more people can share your content easily.

Optimize Your Article Length for SEO

Top-notch search engines, like Google, give priority to lengthier articles. But if your item is too long, then you will lose out readers. Your essay /article should be a minimum of 300 words in length.

So, the fourth in the list of SEO-friendly content writing tips is, though there is no specific limit to maximum word length, the only thing to ensure is to keep maintaining the interest of your readers. Hence, you can cap the range of your content around 700-800 words.

Additionally, you must maintain an appropriate keyword density for your content to make it SEO-friendly.

Read more Ways to make your content become the best


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Top landing page tricks to boost your conversion

It’s important to remember that there is no such thing as a universally perfect landing page. The only universal “best practice” for maximising conversions is continuously testing and identifying what specifically works for your use case.

Which is why we don’t want to stick you with a stock standard list of supposed best practices – we’d prefer to get personal. Let’s dive into the specific tactics that will work for your landing pages and turn them into high-conversion machines.

Here are the best tricks you should follow

1. Test, Test, Test – Start testing before you even start spending. Run your design up the flagpole with and learn what users think, remember and do with your design. Then, once you’ve found a direction you’re comfortable with, put it to the test immediately. Start with A/B testing to try larger variations of design and copy, and fine-tune with multivariate testing of discreet elements.

2. Eliminate Options – Don’t create analysis paralysis for your visitors. Give users one choice, not three, not five. Multiple choices lead to confusion and confusion leads to … well, no where good. Eliminate choice and you make the conversion option easier to understand and easier to take action on. And less friction means more conversions.

3. Use Real, Happy People – Trust is huge in conversion, and people trust people. Putting a person’s face on your landing page can drive real results. 37Signals put people on their Highrise pages and increased conversion 102.5%, and plenty of other studies have been done about the impact of human faces on website conversion.

4. Use Social Proof – Logos, Likes, Pins – whatever it is, show the visitor that other people love your stuff. When visitors lack information they’ll turn to what others have done to help guide their decision. Reinforce the conversion with respected logos, testimonials and other points of social proof that help a visitor on the fence make the decision you want them to make.

5. Epic headlines – Most people abandon your landing page within 8 seconds, so your headline is often your one and only shot at convincing them to stick around. So be clear and concrete in what you’re offering and what they’ll get out of the deal. If you can’t summarize what the user will get from you in five words or less, keep iterating until you can. In most cases, cute or clever wording doesn’t convert. People won’t work that hard to figure out what you’re trying to say. Be specific, be brief, and be compelling.

6. Keep it above the fold – As designers, we hate the notion of boxing ourselves into the top 600 pixels of the design. But the fact is, people don’t scroll on a landing page unless they’re really, really intrigued. Don’t bury the good stuff, particularly main benefits and the call to action. Keep it up top and easy to digest in that initial eight-second look. If you go long, repeat the call to action near the bottom of your page to save the user the scroll back up.

best landing page tricks

Optimize the length of your landing page

There’s no shortage of arguments to support having short landing pages for maximum conversions. Websites like Qi Networks have boosted the conversion rate on their landing pages by 70% with shorter content.

On the other hand, there’s just as much evidence to support the opposite claim – that visitors are more likely to engage with landing pages that have more copy and detail.

Fact is, the optimal length for your landing page has less to do with industry trends and more to do with the stage of your business, the intention of the landing page and the behaviour of your users. Here are some key factors to consider when deciding on the length of your copy:

The function that your landing page serves

If your landing page exists to introduce new people to your product or service, it might be wise to have a longer and more informative landing page. People who are not familiar with your business generally require information in order to understand what you do and build trust.

On the other hand, if you run an established business or if you’re creating a landing page specifically for warm leads, you can most likely eliminate any copy that explains what your product does. Since these prospects have most likely encountered your business in the past, they don’t require as much information about your function in order to convert.

The cost of your offering

If your product is expensive or requires your prospects to invest a considerable amount of time or effort in order to convert, you’d be better off with longer copy. This is because your potential customers will require more information about the value of what you offer in order to make an investment of time or money.

Alternately, inexpensive products or services generally require less comprehensive copy as there is less thought involved for the user in the process of conversion.

How visitors are currently interacting with your landing page

Set up a heatmap and scrollmap for your landing page to collect data on how users are currently interacting with your landing pages. This will equip you with actionable analytics insights about how long visitors are spending on a page, how far down the page they travel before bouncing, the elements they’re interacting with the most and the ones they’re generally ignoring.

For example, if users are only reading the top 25% of your landing page before bouncing, it might indicate that your users have shorter attention spans and are finding your copy too long. You can probably afford to condense the length of your landing page to only highlight key features and benefits and keep users engaged to the very end.

Read more Onpage optimization techniques you should focus on


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Great tips to use internal links for boosting website rankings

The best way to show off your related content is by linking pages and blog posts to and from each other, including the homepage. Your homepage will have the most influence in ranking content, while your contextual links will show search engine bots what content is most important

Here are several places where you should consider adding internal links.

Before we dive into some of the more unique internal linking strategies, let’s take a look at some of the overall best practices for internal links that our respondents recommended.

Start with Quality Content

“Creating quality content is essential,” says Nick Galov of Hosting Tribunal. “The last thing you want is to have lots of linked pages with bad content.”

“Instead of randomly linking pages, you need to devote time to producing original content.”

“For instance, one of the IT websites that I have contributed to had a great design and new posts on a daily basis. However, the content varied greatly: some of the posts were incredibly well written, while others were just put together for the sake of publishing.”

“Overall, we did manage to link our pages, but the result wasn’t as good as we hoped for.”

Link Related Pages to Each Other

“Use relevant links,” says Fisher Unitech’s Jackie Tihanyi. “Before linking two pages together, look at the type of content those pages focus on. If, and only if, the two directly relate, then link them to one another.”

Fundera’s Lizzie Dunn agrees: “Best practice is to link keywords via anchor text to content that directly relates to or covers that specific keyword.”

“Internally linking pages based on topical relevance—as opposed to random internal links—helps indicate to the search engines that these pages are related and thus strengthens the topical relevance of that category within the site,” says Craig De Borba of Ooma Small Business.

And Best Company’s Rochelle Burnside recommends “linking to related content that will keep readers on your site longer, such as engaging blog posts and long-form content. This will increase dwell time and therefore improve SERP rankings.”

Link For Users, Not Just for SEO

“Make sure your internal links are natural and will make sense to your readers,” says Colin Mosier of JSL Marketing & Web Design. “Often, content marketers will insert a link simply because they believe they have to for SEO. Unfortunately, this does not help your efforts.”

“We think about the user first and ask ourselves: ‘Does it make sense to do this, or are we just doing it for SEO?” says Jason Martinez of Redefine Marketing Group.

“You links must provide relevant information,” says Andrea Loubier of Mailbird. “Linking merely for the sake of linking is not a good practice, and search engines will take notice.”

HashtagJeff’s Max Pond agrees: “It’s easy to get caught up making a science out of internal linking: measuring keyword anchor density, linking from your most authoritative pages, balancing partial- and exact-match, etc. Put the science on the back burner and think about how internal links are going to solve visitors’ problems.”

So how do you do this?

“Consider what resources your readers would want to see next that will help them continue their journey towards conversion,” says Matt Benevento of Geek Powered Studios.

“Ensure that your links match the flow of the overall content, and make your links so compelling that the readers can’t resist clicking on them,” says Nathan Sebastian of GoodFirms.

As Lauren Petermeyer of Summit Life Media says, “A link for SEO’s sake on which no one clicks does very little good in the long-term health of the site.”

The best ways to use internal links

Avoid Only Linking to Landing Pages

“Stop linking to your homepage or contact page when linking internally,” says Jason Yao of CanvasPeople. “Make an effort to link to unique blog, category, or product pages that are relevant to the anchor text being used.”

Katherine Rowland of YourParkingSpace agrees: “Make the internal links on your site varied and thorough. Most sites have far too many links simply to the homepage. Make each different page link to multiple other, preferably deeper-level, pages on your site. This creates as many ties between pages as possible.”

Use Keywords as Anchor Text

“Anchor text is text to which a link is added,” says Rahul Singh of HubsAdda. “In other words, anchor text is a short description of the linked page. If the anchor text is ‘sunglasses,’ when a user clicks the link it should take him/her to a page about sunglasses.”

“One of the most important parts of internal linking is making sure that you’re using strong anchors,” says Ben Johnston of Sagefrog Marketing Group. “Search engines can glean some intent from the text that you use to link to your pages, so do some keyword research to find a great keyword to use for your anchor.”

“Your own website is the only place that you have full control over anchor text, so take advantage of it,” says Tony DeGennaro of Dragon Social. “Using your target keywords as anchor text for internal links can help you drastically increase your rankings for those keywords.”

“I recently changed the internal links to one of our blogs throughout our website, and without any keyword stuffing, I was able to get the blog to rank #3 on the first page of Google with only about an hour of work. This really taught me that anchor text does matter,” DeGennaro says.

“Many people think a hyperlink can be plopped down over any relevant text, and for some, that may be adequate,” says Nextiva’s Yaniv Masjedi. However, if you’re serious about SEO, you need to get into SEO keyword research.”

“Identify not only the article’s primary keywords, but also secondary, tertiary, and numerous related search terms. While secondary keywords are great for headers, tertiary and related terms make fantastic anchor text for internal links,” Masjedi says.

Read more The reasons why your website should have more internal links


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The reasons why your website should have more internal links

Internal linking occurs when a website creator adds a hyperlink to a page that directs to another page within the same domain. For example, if you go from a company’s homepage to its contact page by clicking on a link in its content, you’re using an internal link. Internal linking makes it easier for users to navigate around a website, helps to create a hierarchy of information within the website, and helps to keep each page’s ranking power even with others within the same domain.

The reasons why your website should have more internal links

If you need some convincing before you start going <a href> happy, there are a few key reasons why internal linking is important for SEO.


Your high-priority pages should have a higher amount of internal links going to them. This gives them more link value and a hierarchy to your website that Google can understand. Google bots can then better crawl your website, hopping from one page to another through your internal links. This is great for newly-created pages of importance to you, as it means they get indexed faster and therefore appear on the SERP a lot quicker.


When you use an internal link you send both users and Google bots to another, relevant page. Google will get an idea, and as will the user, on what that page is about when you use descriptive anchor text.

This means it is preferable to describe the page you are linking to with a key word rather than something generic like “click here”.

internal linking example

The words “clicking here” do not tell bots what content will be on the page you are linking to, whereas “blue hats”, for example, reveals this.topic cluster diagram

Using interlinking on your blog helps you form so-called topic clusters with your content. You’ll have one high-priority page (a pillar page), with other posts that contain content on the same theme but at a more granular level (cluster posts) – The pillar will link to each cluster and vice versa; this is SEO interlinking.

Google will understand that you cover the topic in detail, establishing yourself as an authority on the subject, so therefore Google better understands what your website is about and it can rank you more highly for all the surrounding related keywords you may target.


The majority of backlinks go to a website’s homepage, giving the most authority, or ‘link juice’ to this page. But, by using strategic internal linking, you can help spread the power of the site through all the inner pages too. Just make sure you don’t NoFollow your own internal links (it happens!)

It’s good practice to go on your website and check the pages or blog posts with the most backlinks- you can then try and find opportunities to link internally from these pages to make sure you spread link value throughout your site.

You can use Google Search Console to find out your pages with the highest amount of backlinks.

Just log in to GSC, click on ‘links’ at the bottom of the left hand side, and you can then see the sites that link to you most and which pages are the most linked to.

internal link audit

Psst, you can also see which pages have the most internal links too, and use this to run an internal link audit- more on this later. 

Use these powerful pages to link internally to your high-priority pages.


Not only are internal links a great way to communicate with Google, but they also are invaluable to users. Often when someone is researching a topic, they will probably have questions that relate to that topic that you can provide answers to, or products for.

example of interlinkingAn example from one of our clients, GolfSupport (a golf e-commerce store), may be a blog post we wrote on the different types of golf clubs on the market.

Although the post may take you through the differences between woods and irons, it doesn’t answer other questions around the topic – like once you’ve decided on the club you want- how do you know what size to get? Here we could link internally to the cluster post we created on that topic, helping push the user along the buyer’s journey. Then, in the golf club size guide, you may want to internally link to a category page for that particular golf club (if you are an e-commerce store).

You’ve helped a consumer narrow down what they want, and pushed them deeper into your site through an internal linking strategy.

Read  more at about How Many Internal Links per Page or Post


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