Category Archives: DIGITAL MARKETING

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How to Create an Instagram Story

Creating an Instagram Story is as easy as taking a picture (well, because it basically is!). Depending on if you are taking a photo or recording or video, there are a few basic steps you should know to create a killer Instagram Story.

1. Click the Camera Button on Your Home Tab.

insta-start-story-1

The home tab (signified by a house icon in the bottom left) is where you can see the content posted by you and the accounts you follow.  When you’re on this screen, you’ll see an outline of a camera in the top left. Clicking this icon is one way to create a new Instagram Story.

If you don’t already have an Instagram Story up on your account, you can also click your profile photo in the top left of your home tab or click on your profile photo in your profile tab (which you access by clicking on your profile image in the bottom right of your phone screen).

2. Choose What Kind of Story You Want to Create.

Once you click to create a new Story, you should decide what kind of Story you want to post. As mentioned above, you can choose to create a type Story, normal photo or video Story, boomerang, or hands-free Story.

3. Capture or Film Your Content.

What are you trying to post? Whether it’s taking a picture of your latest product, highlighting your fun culture event, or filming your product in use, now’s the time to take the photo or video!

4. Add Fun Elements or Text.

Once you take your photo or video, you can choose to add filters, text, stickers, or even draw on your Story. At the least, you should add text to your Story to add context to whatever it is you are posting.

To add a filter:

Swipe left or right to see your 12 different filter options on your image or video.

To add text:

Click the Aa button in the top right. A keyboard will appear you can type our your message, change the text color, and even the font.

To add stickers:

story-sticker-options

Click the sticker icon (to the left of the volume button). Here, there are tons of options for you to choose from, including a:

  • Location tag, mention, or hashtag
  • Normal sticker or GIF sticker
  • Time stamp or temperature stamp
  • Poll, question, emoji slider, or quiz, where users can interact with your Story and answer various questions
  • Much more!

Whatever you end up using, you can press down on your sticker to easily move it across your screen. Resize it how you’d like by pressing the sticker with two fingers and expanding them as though you were zooming in.

5. Post!

Once you’ve finalized and perfected your Story, you’re ready to share it with the world – or, at least – your followers and anyone new that comes to check out your Instagram profile.

To share your Story, click the button in the bottom left that features your profile image (it reads “your Story” underneath). Once you do this, you’ve successfully published it for the next 24 hours.

To watch your Story once it’s up, you can click on your profile image in the top left-hand corner of your home or on your profile. Now that you’ve published a Story, an ombre circle will appear around your profile image.

Read more  How to Use Instagram Stories For Business

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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How to Use Instagram Stories For Business

Depending on what you are trying to capture and share with your audience, you can pick and choose any of these Story types to entertain and educate your followers.

1. Ask (and Answer) Questions.

We will mention how you can do this with the stickers feature a little later, but a great way to engage with your audience directly and spark new conversations is to ask a question or poll in a Story.

It’s also an easy way to share answers, advice, and tips on all the burning questions you may get from prospects and customers!

2. Highlight Your Company Culture.

Hosting an event at your office or attending an event in your area? Story it! Just having fun at work? Story it!

People love to see company culture in action, so highlight it even more on Instagram by live-posting what’s going on in your company.

3. Promote New Content and Products.

Keep your followers in the know when you post new content to your website or launch a new handy product. Sure, you should also talk about your products on your feed, but give people live-action updates on launch dates and get them hyped for the release (tip: use the countdown sticker!).

4. Share Products in Use.

Beyond product promotion, you can also use Stories to show how your products are actually used. Many beauty brands do an excellent job of showing their products in use so their followers know all the tips and tricks!

You can also reshare videos of your customers using your products to boost your reputation and collect valuable, honest user reviews. Don’t forget to tag them if you reshare it!

5. Provide Easy Access to Your Website.

For businesses with over 10K followers, you have the added bonus of being able to add links to your Stories.

With this feature, you can provide quick access to various pages of your site, a new podcast, and more. All your followers have to do is swipe up – your link will then load directly in Instagram, no redirect necessary!

Read more How to Create an Instagram Story

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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Tips For Creating Awesome Videos With Your Smartphone

What are some things to keep in mind in order to create the best videos possible

1. Keep the Speaker Close to the Camera.

filming-on-phone

In general, the closer the speaker is to the screen, the more focused they will be, creating a subtle blur of the background.

While it may not be as high quality as a video camera, newer phones have excellent focus, meaning your iPhone video can look just as good.

2. Keep the Background Simple.

Branching off of point one, it’s best to keep background distractions to a minimum. The more simplistic the background, the more focus can be on the speaker!

When shooting on an iPhone, try to avoid shooting in spaces that have a lot of action or a lot of little items, like the center of your office.

Another tip that might be helpful is to stick to the same shooting location for every video you create, or at least shooting consistently in only a few locations. Once you find that sweet spot, everything else might just be subpar.

3. Use the Rule of Thirds.

An example of the Rule of Thirds in a Bluleadz sales video.

The concept of placing your speaker in the center of the frame is now outdated and boring. To spice up your video, use the rules of thirds

The rule of thirds is a simple video technique that breaks up the frame into a 3×3 grid. To satisfy this rule, you should position your subject so their face is in one of the connecting intersections.

Using the rule of thirds will create more aesthetically pleasing and engaging videos of everyday business life and will create interesting new compositions.

4. Don’t Script It, But Be Prepared.

Oftentimes, scripting a video can seem disingenuous and “fake.” Rather than drafting out an entire script, outline a few main points you plan to discuss in your video, then work with on-screen personnel to create a more natural and conversational “script.”

This will keep your discussion on the right track but allow for genuine conversation with your audience.

5. Use iMovie to Add Branding and B-roll.

shooting-with-imovie

Just because you aren’t shooting with high-quality equipment, it doesn’t mean you can’t try to create a high-quality video masterpiece!

Use iMovie—a free app on Apple computers (and even phones!) to add your company’s logo in the lower corner of your videos. This will instantly brand your video.

Also, experiment with b-roll footage to bring together different elements. If you’re talking about a new product, shoot some b-roll of someone using or demonstrating that product. This will add variety to your shots, so viewers don’t get tired of seeing just one person talk the whole time.

Read more Best video advertising trends you ought to know

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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Everything about Facebook Ads Strategy

The following six tips help clear that up for any beginner to Facebook dynamic ads – or any store owner not yet getting the results they’d hoped for.

Tip 1: Before You Start, Focus On The All-Important Metrics

Metrics is often where we end up; but in the case of Facebook ads, we’ll start here because it’s so key to the strategy: to generate a good ROI, we must know what we’re measuring from the start.

Any marketing campaign that doesn’t measure leads and any sales campaign that doesn’t measure conversions is destined to leave you with plenty of unanswered questions.

Get clear on your metrics from the start so you can measure and adjust campaigns quickly before wasting ad dollars.

Advertising campaigns combine marketing and sales aspects; so you should be looking to track the following:

  • CONVERSION RATE: This is the ultimate metric as it means dollars in the bank. Facebook dynamic ads can generate LOTS of dollars in the bank if you get them right. Each advertising campaign will be different in terms of how it converts but learn from what worked best and what didn’t work – and adjust ad copy or landing pages accordingly.
  • IMPRESSIONS: low impression numbers mean that not enough people are seeing your ads and you might need to widen your target market.
  • CLICK-THROUGH RATE (CTR): If you have plenty of impressions but low CTR, it means either your ad is not working in terms of copy/design or its targeting the wrong people.
  • COST PER CLICK (CPC): How much is each click costing you? This will depend on your target audience but it’s important to know because it will affect your customer acquisition cost.
  • BOUNCE RATE: If people are seeing your ad but ‘bouncing’ quickly away from your landing page, work on aligning the ad copy with your landing page copy.

Do you see how each of these metrics are key to success with Facebook ads? Track, measure, and adjust until you start getting the results you want.

Tip 2: Set Up Exactly What You Need For Creating Dynamic Ad Campaigns

Before you can start creating dynamic ads from your Shopify store, Facebook requires the following from you:

  • Create your own brand’s Facebook page set up
  • Open a Facebook Business Manager account
  • Create a Facebook Ad account with your credit card connected
  • Create a Facebook pixel – a piece of code that you place on your website, helping you track conversions, optimize your campaigns, and remarket to leads.

You then need to create a product catalog. For this, you’ll first need a product feed. You can use the simple-to-follow Product Feed App from Flexify. It’s free and works well, especially for smaller Shopify stores.

To create your product catalog, go to Facebook Business Manager, open the menu, and select Catalogs under Assets. Then follow the instructions.

You’re then ready to start setting up dynamic ads that retarget your customers in the Ads Manager section.

Tip 3: Set Up Ads Based On Specific Event Triggers

Here’s where we start to see the real beauty of Facebook ads in action.

Remember, the aim is to target people who are already familiar to some degree with your brand and who have a need or desire for what you offer.

We’re not going to frighten them away with overly pushy ads that aren’t relevant to them; aim to get the right buying messages in front of people who are looking for exactly what you provide.

How do you do that?

You base your ads on specific actions that shoppers take on the site. So when a customer or potential customer:

  • Views content
  • Adds an item or items to their shopping cart; or
  • Makes a purchase

…you then present an ad that is triggered by the action.

To do this, you’ll need to track when people take these actions by pasting the appropriate DPA tracking code in the appropriate Shopify website code files, and then trigger the right ads in response.

That gets a little technical – get your web developer to handle it, if you’re not sure.

By doing this, ads are uniquely shaped to shopper behavior: highly targeted and more likely to result in conversions.

Tip 4: Run Retargeting Campaigns For ‘Lost’ Customers

Facebook ads come into their own with remarketing to customers who have previously shown interest in buying – but who haven’t yet translated that interest into a sale.

Your customer’s journey may not be as simple as going from A (their keyboard) to B (purchasing from your store). It may be from A to B, then to C, D, E and Z…before returning to B.

Your retargeting can help customers make that return journey to B and make sure they don’t buy from Z instead!

This is made easy using Facebook pixel tracking data. The beauty of it is that it allows you to get really specific with your targeting.

So if someone abandoned their shopping cart containing a blue t-shirt with red polka dots, that’s exactly what you can show on your ad – with some appropriate copy to entice them to click back through to buy; if another shopper included a pair of pink pajamas in their wish list, then how about showing them this in a Facebook ad?

These are hot customers who are ready to buy. You definitely don’t want them slipping off quietly into the night unless they’re wearing their new pink pajamas.

Retargeting with personalized and dynamic ads in this way is an opportunity not to be missed by Shopify store owners.

Tip 5: Optimize Your Ads For Success

To start enjoying the magical results that dynamic Facebook ads can deliver, optimize your ads – like with all good ecommerce marketing strategies.

There are a few tips here that can get your ads working best for you:

  • Make sure you separate Add to Cart and View behavior segments – create unique ads for both groups: don’t try to catch-all with a single retargeting ad type for these visitors; people who view a product usually need more info on it and have lower buyer intent than those who have added it to their cart within the last 14-28 days.
  • Don’t bug people with your ads – you’ll lose them completely. This means taking measures to control ad frequency. Anything over one impression a day is probably too much.
  • Spend time on refreshing your ad copy – while there are several things that need to come together in a successful ad campaign, your ad copy is the single biggest factor. Adding fresh content based on the time of year, significant events, or simply by adding a few emojis can work wonders for engagement levels.

Tip 6: Use Video To Bring Your Ads To Life

Since mid-2017, the Facebook dynamic ad platform has supported video as well as static ads.

Why is this important – and why should you be using video? Well, primarily because it works – especially with younger target markets. Their preferred media format is video.

Video stands out with its motion and, in many cases, is a more effective way to demonstrate the full range of features and possibilities with products than static images.

Read more Top Creative Strategies for Facebook Ad

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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Tips to target Facebook ads

Since I am not able to get in the back end of each reader’s analytics account or CRM data, I will only be providing core audience recommendations throughout this post. However, I highly recommend that all Facebook advertisers leverage custom audiences and lookalike audiences for targeting in their campaigns.

In this article, you’ll learn how to build a website custom audience. This works for any number of website visitors. I’ll also show you how to create a full ad campaign that targets this audience.

1. Getting Started: Create a Website Custom Audience for the Last 180 Days

In order to create any website custom audience, you first need to have the Facebook pixel and any relevant conversion tracking installed on your website. For a step by step walkthrough of how to set up the pixel

Website custom audiences group people based on them being pixeled when visiting your website. You then set conditions such as what pages someone needs to visit or conversion actions they need to take, as well as in what timeframe, to be included in your audience.

The website custom audience you want to start with is one that groups all of your website visitors in the last 180 days.

To create this audience, navigate to your Audiences dashboard using the Ads Manager main menu. Once loaded, click on Create Audience and from the dropdown select Custom Audience.

Facebook Ads Website Visitors

You’ll then be presented with a menu listing the different custom audiences all the way from customer file which uses your own database — to app activity, engagement, offline and of course website traffic.

website visitors facebook ads

Click on Website Traffic to open the website custom audience creation window.  At the top, make sure that the ‘include’ condition is set to ANY and not ALL.

Next select your Facebook pixel. If it’s all working correctly, you should see a green dot next to your pixel name showing it’s active.

In the website traffic condition leave it as the Default — All website visitors — and in the day duration field change it to 180 days. This is the maximum number of days you can have for a website custom audience. This is the best starting website custom audience to test as it will create the largest of audiences, which is why it works for websites with a small number of monthly visitors.

Finally, name your website custom audience: “WCA – All traffic – last 180 days”.

WCA is the acronym of website custom audience, then All traffic for the condition and 180 days for the time duration.

website visitors facebook ads

Using a specific naming condition will help you keep track and easily identify your audience when you start creating other website custom audiences or any other audience.

Website custom audiences will take up to an hour to populate and even longer if you have a large number of website visitors. 

2. Create a Website Re-marketing Campaign Targeting Your New Audience

Creating the audience itself is just the start. Next, we’re going to look at how to build a campaign around your “WCA – All traffic – last 180 days” audience.

The first step is to choose your objective. To start things off we’ll use the Traffic objective, optimizing for landing page views.

website visitors facebook ads

Click Create campaign and in the quick creation window name your campaign. Then set your buying type to Auction, choose the Traffic objective from the drop-down and leave the Split test and Budget optimization features turned off.

Next, name your ad set and ad and click on Save to Draft. When your campaign opens, navigate to the Ad Set level by selecting “1 ad set” at the top of the window.

website visitors facebook ads

Now at the ad set level, in the Traffic section, select Website as the destination to drive people to from your ads.

In the Budget and schedule section set your daily budget. As a rule of thumb for every 10k people in your website custom audience set a $5 per day budget. For example, if you have 50k people in your website custom audience your daily budget would be $25.

website visitors facebook ads

In the audience section, from the Custom Audience field, search for and select the “WCA – All traffic – last 180 days” audience you created earlier.

Set your target country in the location field and leave the rest of your audience sections such as age, gender and detailed targeting as Default. You don’t need to narrow down your website custom audience as it’s already hyper targeted.

website visitors facebook ads audience

Next, in the Placements section, choose Edit placements. Then in the placement list, deselect all placements apart from Facebook feeds and Instagram feeds.

Finally, in the Delivery and Optimization section, select Landing Page Views from the drop-down and make sure the Set a Bid Cap is not selected.

website visitors facebook ads optimisation

Now move on to the Ad Level of your campaign. Here we are going to create the ad to show to your website custom audience.

When targeting a hot audience of website traffic, you want to use the testimonial ad type in the RTM Method (Reminders, Testimonials, Messenger).

website visitors facebook ads RTM

By using a testimonial ad type, you are building social proof to establish greater trust and confidence with your audience, to the point where they revisit your website and convert into a customer or client.

At the Ad Level, select your Facebook page and Instagram account from the Identity section.

Under the Create Ad tab, select ad with an image or video. This is known as the single image or video format. We are going to start this campaign with a single image ad.

Click on Select Image and then from the Image Library choose a relevant image to the offer you want to promote. For example, you could run a promotion on your most popular product and therefore choose a product image.

TIP: The optimal ad format for a single image ad is now 1:1 square ratio, like on Instagram. Minimum of 1080×1080 pixels.

website visitors facebook ads image selection

Next, in the text section follow this copy structure.

  1. Start your ad with a customer or client testimonial.
  2. State your offer to hook your audience to come back to your website. This could include a price incentive such as a discount for first time customers or clients.
  3. Add any additional social proof such as “join thousands of happy customers” or “5 star rated on [insert review platform].”
  4. Add a Call to Action (CTA) such as “click the link below” to “shop now.”

website visitors facebook ads copy structure

In the website URL section, link back to the most relevant page based on the offer you used in the ad copy. Also reiterate your offer in the Headline field. In the Newsfeed link descriptionfield either reiterate the discount code they have to use or your CTA.

Finally, set your CTA button. For example, if it involves buying a product use “Shop Now” and for lead-based businesses use “Learn More”, “Book Now” or “Contact Us” depending on the offer you used in your ad copy.

In the tracking section ensure that your Facebook pixel is enabled then click on Publish to set your new campaign live.

3. Dating and personal services: People interested in romantic relationships

This is a tricky one because there are an estimated 36+ million users that have “single” as their relationship status on Facebook in the US.

Facebook ad targeting by relationship status "single"

But not all of these people are accurately reporting this information and, even if they are, single doesn’t necessarily mean interested in a relationship. Instead, let’s consider additional signals that could infer the user is looking for a romantic relationship:

Demographics → relationship status:

  • Single

Interests → family and relationships:

  • Dating

Interests → pages that serve content around dating:

  • Bumble
  • Hinge
  • Christian Mingle

Aside from the individual’s characteristics, this industry can consider the impact a user’s friends may have on their behavior. There’s nothing that makes you want to start swiping like an influx of save the dates from all of your friends.

example save the date

Here’s how to target based on this demographic:

Demographics → life events → friends of:

  • Friends of newly engaged people
  • Friends of newly weds

Read more All the best facebook ads you should learn about

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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How to use email to get customers

While you might want to get as much information across in one email campaign as possible, resist the temptation to include multiple goals in a single campaign. Multiple, disconnected CTAs in a single email will not only confuse your subscribers, but also make analyzing the success of your campaign more difficult.

Automate Your Emails

Now that you know what you want to achieve with your email campaign, how do you plan on getting it out to all your subscribers?

As an e-commerce business owner, you are busy enough. You don’t need the added stress of figuring out how to send out hundreds, possibly thousands of emails. This is where a professional email service becomes your best friend.

Email service providers such as Mailchimp and AWeber make email automation a breeze, no matter the size of your subscriber list. There are dozens of efficient, reputable email providers out there. Take your time and research to see which one offers you the best in terms of available services, fees and customer support before you commit.

Choose a Template

Think email templates are boring? Think again!

Sure, your email template needs to include basic information like the name of your business, contact info and a CTA, but that doesn’t equal boring. As an ecommerce business, you depend on imagery to sell your product or service. Keep this in mind as you are choosing an email template. Make sure there is plenty of available space to for high quality images.

hey chickadee email

Their newsletter features high quality photographs of their items being worn or as part of artistic vignettes. 

Get Personal

Modern technology makes it possible to personalize emails in a way that goes beyond addressing the recipient by name. There are multiple ways of personalizing your ecommerce emails that will inspire people to react and engage.

How about tailoring your emails for these specific niches?

  • New customers via a welcome message
  • Birthday month messages
  • Based on buying habits
  • Special events, such as back to school, holidays, tax return season
  • Thank you messages post purchase

Create Original, Engaging Content

Every time you send a message to your existing or prospective clients, your content should be original and engaging. Redundant copy will only encourage readers to click “unsubscribe”.

Plus, boring and repetitive content speaks poorly for your brand image in general. If you can’t create lively, engaging content for your emails, why should potential customers believe that the products or services the you offer are any better? This is your chance to build your image with your subscribers.

Be Concise

Just as your content should always be original and engaging, it should also be concise. Consumers have an increasingly shorter attention span so it’s vital that you say want to communicate as succinctly as possible. If you can say it five words instead of eight, do it.

Content creation can be tricky. If you’re worried about your ability to create material that’s compelling, unique and concise, consider hiring an experienced copywriter.

Optimize for Mobile

If your emails aren’t optimized for easy viewing on mobile devices, stop what you are doing and fix it now.

have a smartphone, and depending on your market, that number will go up. Especially if you are targeting millennials. This means that there is a really good chance that your email will be opened on a mobile device. What will your subscribers get when they open it?

Emails that have been optimized for mobile should include:

  • Short subject lines
  • Highly visual content
  • Short, scrollable content
  • Well designed CTA buttons
  • A link to your mobile optimized web page.

 In the example above, they promote their VIP Club with links to their website in an email campaign. 

Use Images and Video

People are visual creatures by nature. You can take advantage of this by incorporating images and videos into your email content to make more of an impact on your subscribers, which is especially important for e-commerce businesses.

Even if you decide to go the text only route with your email, you can still include links to product images or relevant video content in your message.

Create Compelling Subject Lines

What inspires you to open an email? If it’s not the name of the person who sent it, it’s probably what’s in the subject line. Like you, many consumers read an email’s subject line and then decide whether or not they’re going to open it.

Your subject line should communicate the immediate value of opening your email. Here are a few topic ideas for great e-commerce subject lines:

  • Discounts and Specials: Highlight the value you are offering
  • Last Chance Deals: Last chance to stock up on a favorite? Let them know in the subject line.
  • Solutions: Does your product or service offer a solution to a problem or need of your target audience?
  • Highlights: Are you featuring a top name in your current collection? Place their name in the subject line.
  • New Arrivals: Has a long-anticipated product or service arrived?
  • Referrals: Highlight a referral initiative in the subject line.
  • Personalize: Including a personal element such as a name or a birthday greeting will increase your open rate.

Make Signing Up Easy

Don’t limit your list of subscribers to people who’ve made purchases from your store in the past. Make it easy for prospective shoppers to sign up for your emails by adding a signup form to your website’s homepage. If you have an active blog and social media pages, make sure to add webforms to each of those platforms as well.

Segment Your Email List

While your email list contains information that can be vital to your success, you can increase the value your list has for your business by segmenting it. By creating specific groups of targeted shoppers, you’ll be better able to send content that is relevant and meaningful to each group.

You can segment your list in accordance with several factors, such as what people have done when they’ve visited your website, their shopping preferences and personal traits, just to name a few.

Prepare Sequences

Ecommerce retailers will find success by sending a sequence of individual emails, each one designed to move the consumer one step further along in the buying process. Two of the most important email sequences you need to be optimizing are your welcome and abandoned cart series.

Your welcome series should include a sequence of messages that warm the subscriber to your brand. You can accomplish this by highlighting your brand reputation, service quality and value.

Read more  The best tatics to market by emailing effectively

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!