Category Archives: WEBSITE MANAGEMENT

  • August 4, 2019
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Tips for Choosing a Hosting Service

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Category : Server Hosting Domain

After you’ve selected your domain name, you’ll want to register it with a web hosting service before you begin building your website. Here are some tips to keep in mind to help you choose the right web hosting service for your website.

Verify That They Have Your Hosting Needs

Not all hosting services offer the same things. Consider whether you want or need shared hosting or dedicated hosting. And then see what offers and options each hosting service provider has available. If you don’t anticipate a lot of website traffic, then you might want to go for more economical options. But if you anticipate a lot of traffic, your needs will look much different.

Most hosting offers are available in 3 categories:

  • Shared Hosting – As the name implies, multiple websites will share resources on a single server. This is usually the least expensive option, and is sufficient for most individual or small business websites.
  • Virtual Private Server (VPS) – With VPS hosting, your site will still reside on a shared server, but a section will be partitioned out for your access only. This option allows more customization of the OS and the functionality of your site. And the resources you get won’t be impacted by activity on other sites.
  • Dedicated Server – Also known as a managed hosting service, you will be leasing an entire server. You will get complete control and customization of the hosting environment. Dedicated hosting provides optimum security and flexibility for high-traffic or mission-critical websites.

Know Sign Up Rates vs. Renewal Rates

Sometimes hosting service providers will offer discounts upfront if you’re a new customer, but your renewal rates might be different. Make sure that you know all costs associated with your new website, which ones are one-time only, and which costs might fluctuate in the future. This way, you’ll never receive a surprise bill in your inbox and you won’t have to worry about interrupted hosting service resulting from overdue payments.

Consider How You Will Build Your Website

If you don’t know how to code websites or build them from scratch, then you’ll want to consider going with a web hosting provider that offers a reliable and easy-to-use website builder. Most website builders offer drag-and-drop features, customizable templates, etc. Be careful not to buy a web hosting service plan or subscription that you won’t even be able to use because you don’t know how to code.

Decide Whether You’ll Need E-Commerce Features and Support

You’ll also want to consider whether your website will need e-commerce features and support as you’re considering web hosting providers. Some providers won’t be able to offer all the features and support that an e-commerce business website needs to succeed. To accept payments you will need to implement a shopping cart and payment processing functionality. Find one that offers all you need for an optimized and user-friendly e-commerce website.

Server Reliability and Customer Ratings

Most importantly, you’ll want to investigate what current customers are saying about the web hosting services you’re considering. Are customers happy with the providers’ services, options, rates, customer care, etc.? Do their websites function well and fast? Do they ever have problems with website security or billing? Does the hosting service offer regularly scheduled backups for websites?

While price points are important, you’ll also want to make sure the web hosting services you’re considering are reliable and that you’ll be able to easily contact someone if you have a question or need assistance. If your website is always crashing or encountering data breaches, you will lose customers and website visitors over time.

Read more What to know before you explore hosting companies

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • August 3, 2019
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Google hummingbird algorithm and what to know about it all

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Category : SEO News

Hummingbird is the name Google calls its new search algorithm (the thing that determines which results to display when a user types in a search), and it means a lot for your website. Google says the name Hummingbird is used because of the “fast and precise” birds that we find in nature. So let’s have a look at the hummingbird so that we can get a better understanding of Hummingbird.

Google has always had a simple message for website owners: concentrate on users. That advice applies to Hummingbird more than any other algorithm or update that has been released in the last 15 years.

Google does not want you to over-optimize your pages and websites purely for search results IF your website or page does not answer the searcher’s query. Remember that all Google cares about is the searcher. It has no loyalty, contract or responsibility to websites or website owners. This is good news if you’re a true beginner building a new website.

To stay high in the search results you need to focus on the user too. This all comes down to content. Hummingbird loves in-depth, good quality and original content because that is what users want. So the best way for you to deal with Hummingbird is to create good content.

Hummingbirds are one of the smallest species of birds in the world. But they’re able to flap their wings incredibly fast (this is where the hum comes from) which allows them to reach flight speeds of 34 miles per hour. And they are the only birds that can fly backwards. It is these impressive abilities that led to the Aztecs revering these birds to the extent that they wore them as a talisman. To the Aztecs, hummingbirds represented vigor, energy, skill in battle, and sexual potency.

Google’s Hummingbird has nothing to do with sexual potency (as far as we know, although there are probably Google fetishists out there somewhere). But the other characteristics of the hummingbird are important to discuss in order to get a better understanding of this new algorithm.

Hummingbird is a more vigorous attempt by the search kings in Google to be more human. Up until now when a user typed in a search query Google would pick out what it considered to be keywords. It used those words to go hunting for websites that might be what the user was looking for, and displayed those websites in its results.

But the search engine didn’t really understand what the user was asking. With Hummingbird Google can now better understand the context of a search query. The search engine is working harder and in a more agile and energetic way to deliver results that actually answer the user’s query, rather than looking at keywords in isolation and making an educated guess.

This means that Hummingbird is more than a search algorithm update – it’s a vigorous and energetic attempt to up the skill level, react to a user’s search, and deliver better results. Knowing the details of Google Hummingbird will help you keep up with the Joneses of SEO.

Read more Something important about Google algorithm update

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • August 3, 2019
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How to keep website secure and safe

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Category : Webmaster Skills

Although your website may currently contain vulnerabilities that leave it at risk for a data breach or a cyberattack, there are a few things you can do today to make it safer. Here are ten of them.

Encrypt Sensitive Data with SSL

If your website handles sensitive information such as credit card numbers or social security numbers, then you’ll want to ensure it has an SSL certificate. What does that mean? It means moving from the HTTP (Hyper Text Transfer Protocol) to the HTTPS (Hyper Text Transfer Protocol Secure).

So, instead of your website URL looking like this: “http://mywebsite.com,” it will look like this: “https://mywebsite.com.” This means you’re adding an encryption layer of TLS (Transport Layer Security) or SSL (Secure Sockets Layer) to your HTTP, which will make your users’ and your own data even more secure from hacking attempts.

 Manage Your Directories and File Permissions

Every website is made up of files and folders that are stored in a server that’s hosting it, inside directories. To keep this information safe, each file and folder should have certain levels of permission that keep them safe and secure. Each file and folder should specify who can read, write, and execute it.

 Strengthen Access Control

Admins for your website should always use passwords that can’t be easily guessed when they’re accessing your control panels and dashboards or content management systems. Make sure their passwords are over eight characters in length and that the passwords contain diverse characters (i.e., one number, one capitalized letter, etc.). In addition, make sure their user names aren’t simple and easy to spot like “admin01,” and that they change their passwords regularly.

And consider implementing two-factor authentication for users who log in to your site. Two-factor authentication requires them to enter two pieces of information to access your site such as a password and a PIN, security code or question, etc.

Prevent SQL Injections and Cross-Site Scripting

An SQL injection is one of the most common ways a hacker can infiltrate a database attached to a website. If you have a web form or URL parameter that allows outside users to supply any information they want, then hackers can insert code into your website forms that allows them to hack into your databases with sensitive customer and company information that are linked to those forms.

To protect against this, establish parameterized queries that prevent hackers from inputting anything they want into the form fields on your website, and remove form auto-fill. Read this detailed post by W3 Schools for more information about what SQL injections are and how you can prevent them from happening.

Cross-Site Scripting (XSS) is like SQL injections except it involves hackers using a web application to send malicious code, generally in the form of a browser side script, to a different end user from a site that’s trusted. Some malicious scripts can even write HTML code on a webpage.

You can prevent this from happening by using a Content Security Policy (CSP) on your website, which allows you to specify and validate which domains your content and scripts should always come from. To learn more about how you can prevent XSS, consult this detailed source provided by the Open Web Application Security Project.

Pay Attention to Network Security

If you host your website on your own servers, then you must ensure hackers can’t infiltrate your networks on a minute-to-minute basis. In addition to having users frequently update their passwords, you should ensure each device plugged into the network is scanned for malware constantly and that logins expire after a certain length of inactivity.

If your website is hosted through a third-party, you’ll want to ensure they have 24/7 security for their servers. And you’ll want to verify they have ample security plugins and software available as well.

Back Up Your Site and Files Regularly

Back up all your files and systems every single day, multiple times throughout the day. Whenever a server you rely on backs up your files and information, it should save it in multiple locations for security (i.e., in cloud-based servers, external hard drives, etc.). Eventually, every hard drive and piece of hardware will fail or malfunction, so be sure you have all your critical website files backed up. Otherwise, you are at risk of losing critical components and files that are currently keeping your website safe and readable.

Keep Everything Updated

Whether you build a website from scratch or use a state-of-the-art website builder, you need to verify that everything on or connected to your website is updated at all times. It’s easy to ignore automatic updates for the software and systems you access, but hackers scan websites on an ongoing basis to see what sites don’t have the latest updates or bug fixes for their software, plugins, databases, etc.

If you aren’t using certain plugins or software integrations anymore, then delete them from your control panel and website. And always schedule updates for your software and systems on a rolling basis so they’re always running the latest and greatest versions.

Read more The most important website matters you need to care about

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • August 2, 2019
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The crucial website elements need to stand out

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Category : Webmaster Skills

Since so many entrepreneurs are starting to understand the benefits of building a website and how easy it is now, there’s going to be a lot more competition online. However, there are ways to stay ahead and ensure the website you build today stands out from all the rest.

Here’s what you need your website to do.

Build Trust Quickly

If you really want users to feel comfortable exploring your website, then you must immediately establish trust with them. Include customer testimonials and reviews on your website to offer evidence for who has trusted you in the past, and what their experiences were like. Have guest bloggers and industry professionals who are well-known and respected post content on your website. Include privacy and security policies that outline how you’re going to keep your website users’ information safe and secure.

You’ll also want to consider displaying trust seals on your website, from companies and organizations like SiteLock and the Better Business Bureau—organizations that work hard to keep websites secure and businesses trustworthy.

Most importantly, you should encrypt data on your website with an SSL certificate, which means moving from the HTTP (Hyper Text Transfer Protocol) to the HTTPS (Hyper Text Transfer Protocol Secure). Check out this post to learn more about things you can do to keep your website safe and secure [Note to iPage: link to 10 Things You Can Do Today to Keep Your Website Safe and Secure when published – early March].

Load Quickly and Perform Optimally

The average user will abandon a website that takes longer than five seconds to load, especially if they’re on a mobile device. Seventy three percent of users claimed to have encountered a website that takes too long to load. And, over fifty percent of users claim their loyalty to a website depends on how quickly it loads and how reliable it is (KissMetrics). Succinctly put—a page that loads in a few seconds is critical to keeping site visitors happy and engaged, building trust, securing more traffic, and for outpacing the competition online that likely has a slower-loading website.

Furthermore, research highlighted in The New York Times also discovered that download speed and web performance directly influence customers’ behavior in relation to sales conversions and engagement. Every millisecond matters. Each millisecond of delay on your website can cost you entrepreneurial venture prospects and potentially thousands of dollars.

Many websites aren’t built for optimal performance and may be bogged down with broken links that don’t take the user to secure webpages, or they contain images and content that don’t load properly, or take too long to load. Fortunately, ensuring your website loads faster and is built for performance is becoming a lot easier. Here are a few things you can do to optimize your website for performance:

  • Reduce HTTP requests
  • Enable compression
  • Allow browser caching
  • Optimize images
  • Reduce the number of redirects
  • Use a good web hosting service

Important Elements Your Website should have

User Experiences

Your website should cater to your users’ experiences –  and most of your users will be searching for things on their mobile devices. In fact, more Google searches take place on mobile devices than on desktop computers in 10 countries including the U.S. and Japan (Smart Insights). So, make sure your website has a responsive design that ensures its content is viewable and easy to navigate on different types of mobile devices. Make it easier for your users to contact you directly from their mobile devices with a touch of a button. And allow them to place orders via chatbots, social media apps, or e-commerce carts that are optimized for mobile devices too.

Users must also sift through a lot of content on the web before finding content they feel answers their unique questions and concerns. So, make it easier for them and the search engines by including web copy on your website that speaks directly to them, what they care about, and what they’re already searching for online. Do some research and a competitive analysis to discover how you can position your brand online via your website content, so you can speak directly to your target audience and make it easier for them to find you. Also, consult your website analytics on an ongoing basis to learn more about what users are interacting with and viewing most on your site, as well as what they don’t engage with on your site. Start with an analytics tool like Google Analytics if you haven’t already selected one, to get a better understanding of what your site visitors are engaging with the most.

Read more Speed up website security in four clever ways

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • August 2, 2019
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Something important about Google algorithm update

Tags :

Category : SEO News

From time to time, Google changes its search algorithms. These updates stem from Google’s commitment to improve your experience with their search engine, to promote the most relevant content, and to penalize websites that attempt to game their system.

A Brief History of Google Algorithm Updates—and What They Mean for Your Website’s Content

Panda Update

In 2011 and then again in 2014, Google released a series of eight search engine algorithm changes. All of these changes are part of what’s called the Panda update.

The differences between each minor algorithm tweak is pretty nuanced. However, the changes all had the same goal: to decrease the ranking of thin, poorly researched, less useful content in Google search results.

What does this mean for you? The Panda update is essentially a content filter, weeding out bad, spammy content and promoting in-depth content. In order to stay on top of Google search results, you must consistently produce high-value, well-researched web content that answers your audience’s questions. That content must be concise, free of grammatical errors, and, with rare exception, never be duplicate. The sources it uses also must be credible.

Penguin Update

In 2012, Google released the Penguin update to address the widespread overuse of keywords and links. Prior to this update, sites could boost their search result ranking by building links to other popular websites. They also could manipulate the search engine through keyword stuffing, i.e. adding so many keywords that the text sounds unnatural and does not provide any real value to the reader.

How can this update influence how you produce content for your website? The Penguin update rewards natural link building to credible, relevant sources as well as the strategic placement of relevant keywords. If you use great sources in your in-depth content, you will see your Google search results improve. If you use appropriate keywords and do not overuse those keywords, you will see your Google search results improve even more.

One more important consideration: pay attention to which sites are linking to yours. Because of the Penguin update, your site can be penalized if spammy sites build links to it. Monitor the sites that link to yours and, when they do not appear credible, use Google’s Disavow Backlinks tool to sever the link.

Hummingbird Update

In 2013 and again in 2015, Google engineers recognized that many search queries contained conversational phrases and questions. To help catch what users intended to search for rather than to catch only specific keywords, they released the Hummingbird update.

Due to the Hummingbird’s focus on conversational language, it rewards long-tail keywords that hit on the user’s intended search. For example, in the post-Hummingbird era, content with the keyword, “how to knit a sweater,” would perform better than content with the keyword, “sweater knitting.”

As a result, how-to articles and other tutorial-style web content have become more prevalent and users have been able to locate informative content more easily. Unlike the Panda and Penguin updates, the Hummingbird update does not focus on penalization or utilize specific methods to decrease search rankings.

Pigeon Update

In 2014, Google effectively combined search queries with Google Maps to offer more localized search results.

How did this update change search queries? Users can now type in “what is the best pizzeria in Manhattan,” “best pizzeria Manhattan,” or, if they’re currently in Manhattan, just “pizzeria,” and the search engine will list local pizzerias in Manhattan. The results will also include their locations embedded on Google Maps and the restaurant’s address, operating hours, and phone number.

The Pigeon update, unlike other algorithm updates, doesn’t require you to change how you produce content for your site or how you incorporate keywords. The update also doesn’t penalize your site.

Fred Update

In March 2017, Google dropped its latest algorithm change, the Fred Update, without releasing any information about the update’s intended goals.

A week after the update, SEO consultant Barry Schwartz analyzed which sites benefited from Fred and which got hit hard. He identified that revenue-driven sites with significant amounts of ad placement lost between 50 and 90% of their traffic from Google searches.

How does this influence your site? Be cautious about the number of ads you feature on each page of your website, and make sure that your content focuses on providing value to your readership instead of simply generating revenue for your business.

Read more How Often Does Google Update Its Algorithm?

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • August 1, 2019
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Speed up website security in four clever ways

Tags :

Category : Webmaster Skills

If you’re a website owner, don’t overthink your website security. Start with the basics. Here are top five things you absolutely must do to protect your website, your personal information, and your customers from a data breach and other forms of cybertheft.

Use a Password Manager to Keep Logins Secure.

How do you keep your passwords safe? Are you depending on your web browser’s easy-to-use autofill function and/or reusing the same passwords over and over again? You wouldn’t be alone in this common but catastrophic mistake.

In January 2018, Wired reported findings from Princeton University’s Center for Information Technology Policy that auto-filling your login and password information leaves you susceptible to data tracking and collecting from third-party sites. If you reuse passwords for multiple logins, the script from these predatory third-party websites can lift your password and use them to access your profiles.

The quick solution isn’t to mix up all of your passwords and to write them down in a notebook somewhere. Password managers, like LastPass and 1Password, can generate a random password for each of your profiles and websites, store them for you, and keep them encrypted. Some of them also have two-step authentication, giving you an extra layer of security.

Another important note: limit the number of people who have access to your website and restrict administrative privileges to everyone except for a select few. The more people are able to access your site’s back door, the greater the chances are of a data breach. Even the most trustworthy employee can forget to log out, can reuse passwords, or do something to accidentally jeopardize your site’s security.

Install an SSL Certificate.

An SSL Certificate puts a Hypertext Transfer Protocol Secure (HTTPS) between your website and its visitors’ computers. Particularly for a business website, it is a critically important security measure to install.

This communication technology simultaneously encrypts and authenticates the data that’s being sent to and from your site and your visitors, keeping it completely confidential. As a result, outsiders aren’t able to track or steal your visitors’ information during the exchange. It also has the benefit of protecting the integrity of the data as it’s being received or sent from your site.

If your business website accepts customer’s credit card numbers and personal information, an SSL certificate can prevent cyber thieves from stealing it and ruining your business’ reputation.

An SSL certificate is more important than ever now that Google will flag any site without one as “not secure”. For iPage customers, we are offering a free basis SSL to prevent this from happening. Find out more about how the Google changes might affect your website, or how to enable free SSL if you have live website with a domain purchased through iPage.

Backup Your Data Regularly.

Your web hosting company most likely backs up your site’s data on a regular schedule. For a business website, that may not be enough.

If your site goes down, gets hacked, or sees other major damage, then your backed up data will help you get it up again quickly. To maintain the utmost security on your website, get additional help from a backup application or a dedicated backup plugin. Though they may cost a little extra, they will store your website’s data and any related information. Try to install a plugin that performs backups at least once a week.

Perform Updates on Schedule.

It’s happened to literally millions of website owners. You get an email notification about a software update or, if you’re running a WordPress-hosted site, a theme and plugin update. Instead of heeding the notification, you assume your web hosting company will perform this routine update and delete the email. A few months later, your site gets hacked. Your personal data, your customers’ data—it’s all been stolen by cyber thieves.

Though incredibly common, this kind of data breach is also entirely preventable. According to the world-renowned web security specialists at Sucuri Remediation Group, almost two-thirds of WordPress-hosted sites run on outdated themes, plugins, and software because website owners neglect their updates.

Delayed updates don’t just make your website glitchy. They leave gaping holes in its security through which hackers can enter. Stay on top of your updates, and your site will be impenetrable.

Read more Great tips to accelerate website speed

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • August 1, 2019
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Methods to get more traffic to your blog

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Category : Webmaster Skills

By now hopefully, you understand that you can’t even worry about traffic until you focus on your content and you don’t need a ton of traffic to make good money with your blog.

But that doesn’t mean you still shouldn’t aim to get as much traffic as possible.

What you’ll learn next are the tactics I use to drive 100s of thousands of people to my network of blogs. None of these tactics are sleazy or stuff you would be ashamed of doing.

In fact, they aren’t secrets at all but they are things that a lot of bloggers fail to do.

Writing, publishing, and hoping for the best isn’t going to do you much good.

Participate in the Places Where Your Audience Gathers

This is an easy one. You don’t want to waste time promoting your content to people that don’t care about it so the logical thing is to find the people that do care about your topic.

Almost every niche/topic has online communities somewhere. There are blogs, forums, Facebook Groups, sub-Reddits, and other places.

Your goal is to find these places and then make yourself a valuable member of the community.

The mistake a lot of bloggers make is that they join these communities and they just start sharing their content. This can work if your content is the best of the best but nobody wants to know the person that only shows up when they have something to share.

It’s like the friend that only hits you up when you have money.

You might think that you don’t have time to participate in any online communities but you’ll be amazed by the additional benefits that you reap:

  • Gain a better understanding of your audience’s problems. If you really want to make money online then you need to understand the problems that your audience face. This will help you provide needed solutions that people are willing to pay for and talk about.
  • Build stronger relationships with other bloggers. As you’ll see in a bit building relationships with influencers is one of the best ways to grow traffic to your blog. You never know where they are lurking so by simply making yourself a valuable member of a community you’re giving yourself a shot of building future relationships.

Get the Most out of Twitter, Facebook, and Instagram

I combined these social networks because they all follow the same principles. They also have the misfortune of not being completely reliable for driving traffic to your site.

Facebook and Twitter can work well for you if you’re in the business of creating viral content like videos of kids falling off their skateboards.

However, just because they aren’t dependable doesn’t mean that you shouldn’t try to get the most out of them.

Some bloggers have perched their whole business on top of these networks to great success.

It’s always nice to build up an audience on any platform as this gives you an opportunity to spread the love that your blog is offering around to more people.

Get the Most out of Google by Using SEO

This is a huge missed opportunity by a lot of bloggers simply because they don’t understand what is required to do well in Google and other search engines.

Some people will tell you to only focus on great content and Google will take care of the rest. That can definitely happen sometimes by why leave anything to chance?

If you want to do well with search engines you need to understand search engine optimization (SEO).

The basics of it are pretty simple:

  • Optimize around a keyword
  • Get backlinks to your site

See? That isn’t too bad.

The problem is that many bloggers don’t do either of these things. They don’t try to target their posts around a specific keyword and they don’t bother trying to get backlinks from other sites.

What you end up with is a trickle of traffic from Google when you could be looking at a mountain of traffic that is coming through every single month.

Spread the Link Love Around

Some bloggers are just downright selfish.

They write posts that only talk about them and only link to other blog posts that they’ve written.

The web was meant to be a place of immense value where sites link to other awesome sites so go ahead and link to other awesome sites.

Your readers will love it and nobody will be mad at you. If you’re worried about people leaving your site and never coming back then you can make sure that your links open up in a new tab by writing HTML like this:

<a href="http://awesome.com" target="_blank">Link to awesome site</a>

Email Your Mailing List

This is something that a lot of bloggers miss because for some reason they think that people that sign up for their mailing list might not care about the things they write or that they will find it some magical way.

Spend Time on Other Blog’s Comments

Comments on the other blogs can work out well for you if you do things the right way.

The wrong approach is to just go to every blog you can find and write a very basic comment. People ignore these faster than spam emails.

The goal isn’t to get everyone that comes across your comment to click your link. The goal is to get the people that really care about the topic to notice your comments and click.

Imagine if you’re going through a blog and every post there is a comment by someone that always seems to be just as awesome as the content. At some point, your curiosity is going to get the best of you and you will click over to their site.

Participate in Q&A Sites

Question and answer sites like Quora and StackExchange are a great opportunity to establish your authority.

Similar to blog comments, the goal isn’t to answer every single question that you come across. You want to be strategic and make sure that you are able to only provide high-value content to the community. You also want to make sure that it is going to be a question that is going to receive some visibility.

Read more The golden tips to bring traffic to website very fast

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

  • August 1, 2019
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The most important website matters you need to care about

Tags :

Category : Webmaster Skills

. Before you start designing and developing your website, discover which metrics you should track and how to interpret the data they provide. Read on to learn more.

Bounce Rate

What if thousands of visitors are flocking to your website, but only a limited number of them seem to be interacting with your content? Look at your site’s bounce rate, the total amount of bounces divided by the total number of visitors.

Google Analytics counts a site visit as a “bounce” if a visitor lands on one of your web pages and then closes the window or hits Back. These visits are also known as single-page sessions.

A high site-wide bounce rate indicates that, while your site might be optimized with keywords and buzzworthy headlines, it’s not offering high-value content to your audience. It also may indicate a sub-optimal user experience such as incorrectly targeted keywords and slow loading web pages.

In addition to representing a less-than-positive website experience for your audience, a high bounce rate can negatively impact your site’s search engine results. As a result, it’s paramount to reduce your site’s bounce rate.

Start by reviewing the bounce rate of each web page. Be aware that different pages within your site will have wildly different bounce rates. For example, it’s common for blogs to have higher bounce rates than landing pages.

Great Content Is the Foundation to Getting Great Traffic

If you have a crappy foundation then you don’t have much to build on.

There are millions upon millions of blogs out there and yet only 25% of them get over 5,000 pageviews a month.

Think about that.

Only 25% of the blogs in the world get over 100 people a day to visit them. Getting a 100 people to come to your blog every single day shouldn’t be hard but it is nearly impossible if you don’t have a strong foundation of content so before you worry about traffic you need to worry about content.

Visitor Traffic

Traffic, the number of people who visit your site, is the gold standard of all website metrics. Regardless of your qualitative goals, you’re building a website to attract visitors and subsequently make an impression on those visitors.

Two types of traffic serve as a baseline measure for how well you’re reaching your audience: total visits and unique visitors.

Unique visitors refers to the number of people requesting access to a particular web page during a predetermined period of time. A unique visitor can only be counted once during that time frame. If your site gets 1,000 hits in a month but all of those hits are from your mother, then your site only has one unique visitor.

Total visits include all of the visitor traffic your site sees during a predetermined period of time. It encompasses unique visitors as well as repeat visitors. Therefore, if 10 people visit your website twice, then your site has 10 unique visitors and 20 total visits.

Traffic Sources

Where your traffic comes from is almost as important as how much traffic your site gets.

To give you some guidance, Google Analytics measures four kinds of traffic sources: organic search (traffic from search engines), referral (traffic from other websites), direct (traffic from someone typing your website domain into their browser), and social (traffic from social media channels).

Traffic source metrics offer actionable data about your marketing efforts. Organic search traffic numbers will tell you how effectively your search engine optimization is. Referral traffic indicates how much the content you’ve linked on other sites, such as guest posts, drives visitors to your site.

Direct traffic is an excellent measurement of repeat visitors, loyal customers, and followers. People who type in your URL already know and love your site. Instead of needing to search for you or discovering you, they come straight to your website.

Social traffic indicates how shareable and compelling your social media posts are. Big social traffic numbers point to an effective social media strategy.

Though it’s difficult to achieve, it’s important to strive for well-balanced sources of traffic. For example, if you’re relying on social media to drive traffic, then you could be neglecting your site’s search engine optimization and missing out on organic search traffic. Conversely, if your site has huge organic, direct, and referral numbers but nominal social sources, then you’re overlooking the massive global audience found on social media channels.

Read more The crucial website elements need to stand out

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  • July 29, 2019
  • -

Make money online at home easily by digital products

Tags :

Category : Make Money Online

Confession time. This is my absolute favorite way to make money with a blog.

Why?

Because you control the whole experience and the only thing it is dependent on is you creating value for your tribe. There are a ton of different options for digital products, but I want to focus on just three for this post.

1. Online Courses

This is how I make a living. People love to learn and there is always someone around looking to learn what you are knowledgeable about. If you can package it up into a course then you are good to go.

You can create as many courses as you want and there are a ton of sites out there to help you get everything setup. I’ve used and loved Teachable when I need a 3rd party host for my courses. There are also alternatives like Thinkific that I’ve heard great things about as well.

2. Ebooks

The very first digital product I ever sold was an ebook. Excuse me, I should say the very first digital product I put up for sale was an ebook. I didn’t sell any but that is because I failed to grow a Tribe.

Ebooks are definitely one of the easiest digital products that you can create. You have all the tools required to build an ebook at your disposal. For a basic ebook, all you need is a word processor (Microsoft Word, Google Pages, Apple Pages) that will allow you to export your document as a PDF.

Presto! Insta-ebook.

For my ebooks I like to use DPD to handle payment and delivery. What’s great about this service is when I update my books, I can simply shoot an email to all of my customers letting them know of the updated version.

3. Webinars

Webinars are awesome. They are like live happy hours for you and your tribe. You sit down and talk. That’s it really. You share knowledge about a particular subject and people listen and ask you questions.

My webinar software of choice is Crowdcast. If you want to go with a free option that has less features then check out Google Hangouts.

4. Membership Sites

This one you can’t just do right off the bat. First, you need to build a tribe to make it happen, but once you have that tribe then you are good to go. What’s awesome about membership sites is that they offer you a way to make recurring revenue.

Once you start making recurring revenue you will never turn back. Recurring revenue is money that keeps coming in every month or every year. It truly is a beautiful thing.

If you have a Netflix subscription they are making recurring revenue from you.

Food Blogger Pro is an example of a membership site. Run by the crew over at Pinch of Yum it shows you how to create and monetize a food blog. It’s a pretty awesome idea that I might try to implement here at Obstacle.co one day.

5. Email Coaching

This is one I don’t see that often, but it is still a viable info product.

Email coaching works because people value their time. We are all busy and jumping on phone calls once a day or week or month can be too time-consuming. However, we always have time for email!

This also allows you to coach anyone around the world because time doesn’t play a factor.

6. Email Courses

Similar to an online video course, but in this case you are sending out a series of emails that will teach your audience. Most of the time I see email courses being used as email magnets, but you can very well offer them as a paid info product.

The problem I have with email courses though is that it can be too easy to treat those emails just like any other email. I understand that not every student will complete every course that I create, but I do want to see higher engagement numbers and you will get that with a video course over an email one.

However, it’s not your responsibility to make sure that every student stays on top of their learning. An email course can be setup just like any other autoresponder series or email sequence that you have.

If I were to setup a paid email course then I would use either ConvertKit or Drip. I use both services for different sites. It depends on my needs.

7. Website Themes and Templates

Not necessarily an info product per se, but still a nice way to bring in some money.

Pat Flynn of Smart Passive Income partnered up with StudioPress to release his own theme. So as you can see, you don’t need to build one yourself, but if you aren’t popular yet you probably won’t be given the chance to have a professional studio work with you.

Tiffany over at Beautiful Dawn Designs has done very well providing themes specifically tailored to her audience while also running an awesome blog.

One of the downsides to creating themes and templates is that you will have to spend time handling support. As you know, computers always have hiccups and people will have issues. If you aren’t ready to invest time in helping people with your product then this might be something to avoid for a while.

8. Office Hours

Your audience will love to read everything that you publish, but there are times where they might wish they can speak with you 1-on-1. Offering office hours allows you to sell your time and also help out people.

If you do decide to go this route, make sure you are very specific about how much time a person has to speak with you. If an individual is paying $50 for your time and in your head, that means 30 minutes of conversation, don’t give them 3 hours free of charge.

To make this work you need to get some scheduling software set up. There are a lot of solutions available so this shouldn’t be a problem. Be very specific about what you can help with during these office hours.

If you are a personal finance blogger then you don’t want your office hours to turn into a discussion on diets.

Read more How to make money blogging easily

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TDHSEO Team

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  • July 27, 2019
  • -

The awful tips to earn money online without selling anything

Tags :

Category : Make Money Online , SEO News

Of course, you already know one popular option for monetizing your blog — you could create a product. But you just don’t feel ready yet. And besides, creating and promoting a product takes time.

What you need right now is a way to earn a little money from your blog without a ton of work.

Fortunately, a way exists that’s highly effective, requires little ramp-up time, and is used by some of the most respected names on the web.

Many bloggers have heard of it, but for a silly reason completely ignore it…

If you don’t have a product to sell, one of the best ways to earn money from your blog is to sell products that other people have created.

It’s usually referred to as affiliate marketing. Here’s how it works…

You introduce your readers to a product, and if they happen to make a purchase as a result of your introduction, you get a commission as a thank you.

It’s pretty simple, but you’d be hard pressed to find a topic that inspires as many strong opinions.

Some revere it; some despise it.

Some use it; some abuse it.

But you don’t consider it because hawking someone else’s products has always felt, well…

Promote Valuable Free Content, Not the Product

Even when a product is outstanding and you’ve achieved great results with it, directly asking your audience to purchase it can sometimes be daunting.

Luckily, many product creators also develop high-value free resources for you to promote instead — resources that ultimately tie into an offer to buy one of their products.

Usually, they work like this:

  1. You send your audience (via a unique link) to a free resource created by a second party that will teach them something valuable (a free video course, for example).
  2. After going through the free resource, they will be sent an offer to purchase a more expansive, related product.
  3. If they purchase that product, you receive a commission.

Never Promote a Product You Don’t Use

One of the worst dinner parties I’ve ever been to centered around a pork belly dish the host had never tried making before.

Rather than going with a recipe he loved and had cooked before, he went with something brand new from a random blog he’d only just found.

The party itself wasn’t bad, but the food most definitely was. Fortunately, everyone was able to laugh about it.

Offering a product to your audience sight unseen, risks a similar catastrophe. And your readers might not be as forgiving as those dinner party guests.

Think about it — would you recommend to a friend a restaurant you’ve never visited? Would you put your in-laws up in a hotel in a strange part of town you don’t know? (Well, depending on your in-laws, maybe you would! But you get the picture.)

Just as you normally wouldn’t do those things, you should never promote a product you haven’t used.

As Pat Flynn says, “Before deciding to actually promote it as an affiliate, it’s always best to use that product first so you can understand the user experience that THEIR PRODUCT will provide for YOUR AUDIENCE. You have to understand what that’s like because the trust that you have with your audience is the most important thing in the world.”

Pick a Product That Builds Their Trust

Many bloggers choose a product based on the commission structure — how much it pays, whether it’s recurring, etc.

It might sound like greed, but more likely whenever they ask their readers to buy something, they feel like they’re asking for a favor. And since you can’t ask favors too often, they figure they might as well make as much money as they can when they do.

But that’s totally the wrong way to look at it. Promoting a product is not a withdrawal from the “trust bank.” It’s a deposit — if you choose the right product.

According to Pat Flynn, commission levels shouldn’t factor into the decision you make to promote a product as an affiliate:

It’s not about the commission… it’s whether or not that product will completely help your target audience. You’ll have more click-throughs, more conversions, and more trust with your audience.

Pat’s answer hints at an often-overlooked benefit of making a successful affiliate sale — if your audience buys the product through you and has a great experience with the product, their purchasing trust in you increases.

To put it simply, they’ll more likely buy from you in the future, whether you’re recommending another affiliate product or launching your own.

And even if they don’t buy from you again, you’ll have strengthened the relationship by introducing them to a product they love.

So when analyzing affiliate opportunities, consider more than just the amount you’ll make off each sale. Consider how many outstanding experiences you can create and, ultimately, how much trust you can build.

If you get a sizeable commission — great. If the commissions are recurring — even better. But consider these details bonuses or cherries on top rather than key factors that guide your decision-making.

Read more Earning money from your website with the amazing ways

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Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

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Skype: tdhseo
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