July 14, 2019
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Why Does Your Website’s Loading Speed Matter

These days, users expect websites to be fast. When pages take longer than expected to load, it negatively impacts your site’s User Experience (UX). This matters because any time your UX takes a hit, so does your conversion rate.

You’ll likely see higher page abandonment and bounce rates as well. To be more specific, studies show that an additional two seconds of loading time can increase your site’s bounce rate by 103 percent. Plus, just 100 milliseconds of extra loading time can cause a 7 percent drop in conversion rates.

Even fractions of a second count, so optimizing your site’s performance as fully as you can is crucial. What’s more, website speed not only influences whether users stay on your site and convert; it also affects whether or not they can find it in the first place.

Site speed is now a Google ranking factor for both desktop and mobile sites. If you don’t maintain decent website performance, your site’s visibility on Search Engine Results Pages (SERPs) may decrease, leading to lower traffic levels.

With your website’s success on the line, speed can’t be ignored. If you’re feeling overwhelmed, a smart place to start is by testing to determine where your site stands now. You can run load time tests to see how long your users are waiting and then get to work on decreasing those numbers.

OPcache Isn’t Enabled

OPcache is a built-in caching engine for the coding language PHP. If you use PHP on your site, having OPcache enabled can speed up its loading and the loading of your pages as a result.

If you host your website with one of our Shared WordPress or DreamPress plans, OPcache is enabled by default. If your site is hosted using one of our other plans or with another web host, you’ll likely need to enable it manually.

Your Site’s Code Is Too Bulky

The more code your user’s web browser has to load, the longer it will take for your website to become visible. If your code is too ‘bulky’ or contains unnecessary characters and line breaks, your site may be slower. In response, you can ‘minify’ that code by removing the elements that aren’t needed.

There are two popular plugins for carrying out this task. Autoptimize minifies code, in addition to inlining CSS and optimizing JavaScript files. It also integrates well with WP Super Cache.

Plugins Are Weighing Your Site Down

Having too many plugins — or even a few very bulky ones — can weigh your website down and cause poor performance. It’s wise to always completely remove any plugins you’re not using to minimize the chance that this will happen.

Additionally, some plugins can interfere with the caching of your site’s pages. If you’re using the Proxy Cache Purge plugin we mentioned earlier in this article, you can pinpoint which plugins are causing the problem by navigating to Proxy Cache > Check Caching.

Internet Issues Are Hurting Specific Users’ Performance

Finally, poor website performance can be due to an issue with a user’s Internet Service Provider (ISP), rather than with your site itself. Slow site speeds can result from network congestion, bandwidth throttling and restrictions, data discrimination and filtering, or content filtering.

If you notice slow speeds when visiting your site, you can run a traceroute between your computer and your website to test the connection. This should give you an idea of whether or not the problem is related to your ISP or is a more significant site-wide concern.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

July 12, 2019
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How to be a professional Youtube video maker

Category : Instagram, Youtube, Forums

YouTube is one of the best ways to market yourself or your business. People of all ages and industries visit YouTube on a daily basis. It receives over 100 million video views each day, so it has a massive audience – one that you can potentially get in-front of. Not only is YouTube one of the best ways to market you or your business, it also relatively cheap. If you manage to become a successful YouTube vlogger then it will be a great way to drive traffic to your website/generate leads

10 Steps to get started on Youtube as a professional video maker:

1. Choose your niche
What type of videos will you make? Decide what you are passionate & knowledgeable about. Make sure you choose something that you will be motivated to make videos for months & years to come. If you’re bored making your video, then the viewers certainly will be.

2. Create a YouTube username & domain name
The right name will help you build a brand. Have a name that is catchy, memorable and relevant to your topic – and make sure you have a web address (domain name) that matches it. You will want to drive traffic to your website, so make sure the Youtube username matches or at the very least is similar, otherwise you will look unprofessional.

3. Consistently upload videos
Plan your videos. Decide on their topics and when you will film them. Come up with a film schedule and stick to it e.g. upload a video once a week or twice a week, etc. You need to regularly feed your audience with new videos otherwise they will lose interest in you. If you want to grow a loyal following then deliver the content. Create a storyboard or script if you feels this helps.

4. Good lighting, audio & picture quality
The better your video looks, the professional you will come across. It is worth investing in a good camera, but the good news is it’s becoming cheaper every year to get a quality HD camera. If you have an iPhone 5 then odds then you’re off to a good start. Natural lighting is best, but if you live in a cloudy country or can only film at night, then but some lights – they will make a big difference.

5. Get a good microphone
Having high-quality, crystal clear audio is absolutely essential of you want better videos. Don’t underestimate the importance of audio. Its recommend you invest in a quality microphone as the inbuilt microphones with most cameras have often have pretty low-quality audio.

6. Add music to your videos
Think about, films uses music to Influence the emotions of the audience – it tells them when to feel sad or happy, etc. For example, you could use a subtle background track to carry the subject along and give it more energy, and importantly keep the viewer more engaged. Keep in mind that people will have come to the video to hear you, so lower the volume of the music so people can hear you lound & clear. Just make sure the music you add is either copyright free or royalty free.

7. Get good at editing your videos
Take your time and learn how to edit your video. Study how other videos are shot – when do they make jump cuts. How do they transition from one scene to the next? A well edit video can help keep people attention focused.

8. Titles & Thumbnails
This something many vloggers forget to spend time on. But all successful youtubers create thumbnails & video titles that are of a high quality. They are an advert for your video – they will be the first thing people see and its all they have when deciding whether or not to click and watch your video. There’s a lot of competition out there, so make the most of every opportunity. Have an interesting title, but make sure it relates to your video content. Likewise, make sure your thumbnail is eye-catching – you can customise it in YouTube or your editing software e.g. pic a freeze-frame from your video or add some cool text & effects over your thumbnail – again make sure it relates to your video.Picmonkey.com is a handy tool to create thumbnails.

9. Advertise/Promote your channel
When you upload a video make sure you tell as many people as possible – spread the word via Twitter, Facebook, your blog, embed the video on your website, etc. The more people know about your video, the more views it will get.

10. Become involved in your niche Youtube community
Comment on other youtuber videos, collaborate with other vloggers, keep an eye on what’s popular. Leave your feedback and eventually people will start to recognise your name and come on over and visit your channel. Always be nice….

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

May 16, 2019
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How Often Does Google Update Its Algorithm?

Tags : Google Algorithm Google Update

Category : SEO News

Our first peek into this data came in spring of 2010, when Google’s Matt Cutts revealed that “on average, [Google] tends to roll out 350–400 things per year.” It wasn’t an exact number, but given that SEOs at the time (and to this day) were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening.

In fall of 2011, Eric Schmidt was called to testify before Congress, and revealed our first precise update count and an even more shocking scope of testing and changes:

“To give you a sense of the scale of the changes that Google considers, in 2010 we conducted 13,311 precision evaluations to see whether proposed algorithm changes improved the quality of its search results, 8,157 side-by-side experiments where it presented two sets of search results to a panel of human testers and had the evaluators rank which set of results was better, and 2,800 click evaluations to see how a small sample of real-life Google users responded to the change. Ultimately, the process resulted in 516 changes that were determined to be useful to users based on the data and, therefore, were made to Google’s algorithm.”

Later, Google would reveal similar data in an online feature called “How Search Works.” Unfortunately, some of the earlier years are only available via the Internet Archive, but here’s a screenshot from 2012:

Note that Google uses “launches” and “improvements” somewhat interchangeably. This diagram provided a fascinating peek into Google’s process, and also revealed a startling jump from 13,311 precisions evaluations (changes that were shown to human evaluators) to 118,812 in just two years.

Is the Google algorithm heating up?

Since MozCast has kept the same keyword set since almost the beginning of data collection, we’re able to make some long-term comparisons. The graph below represents five years of temperatures. Note that the system was originally tuned (in early 2012) to an average temperature of 70°F. The redder the bar, the hotter the temperature …

You’ll notice that the temperature ranges aren’t fixed — instead, I’ve split the label into eight roughly equal buckets (i.e. they represent the same number of days). This gives us a little more sensitivity in the more common ranges.

The trend is pretty clear. The latter half of this 5-year timeframe has clearly been hotter than the first half. While warming trend is evident, though, it’s not a steady increase over time like Google’s update counts might suggest. Instead, we see a stark shift in the fall of 2016 and a very hot summer of 2017. More recently, we’ve actually seen signs of cooling. Below are the means and medians for each year (note that 2014 and 2019 are partial years):

2019 – 83.7° / 82.0°
2018 – 89.9° / 88.0°
2017 – 94.0° / 93.7°
2016 – 75.1° / 73.7°
2015 – 62.9° / 60.3°
2014 – 65.8° / 65.9°

Note that search engine rankings are naturally noisy, and our error measurements tend to be large (making day-to-day changes hard to interpret). The difference from 2015 to 2017, however, is clearly significant.

Are there really 9 updates per day?

No, there are only 8.86 – feel better? Ok, that’s probably not what you meant. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time…

“We might batch [algorithm changes] up and go to a meeting once a week where we talk about 8 or 10 or 12 or 6 different things that we would want to launch, but then after those get approved … those will roll out as we can get them into production.”

In 2016, I did a study of algorithm flux that demonstrated a weekly pattern evident during clearer episodes of ranking changes. From a software engineering standpoint, this just makes sense — updates have to be approved and tend to be rolled out in batches. So, while measuring a daily average may help illustrate the rate of change, it probably has very little basis in the reality of how Google handles algorithm updates.

Do all of these algo updates matter?

Some changes are small. Many improvements are likely not even things we in the SEO industry would consider “algorithm updates” — they could be new features, for example, or UI changes.

As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved. Local SEO, for example, has clearly seen an accelerated rate of change over the past 2-3 years. So, we’d naturally expect the overall rate of change to increase.

A lot of this is also in the eye of the beholder. Let’s say Google makes an update to how they handle misspelled words in Korean. For most of us in the United States, that change isn’t going to be actionable. If you’re a Korean brand trying to rank for a commonly misspelled, high-volume term, this change could be huge. Some changes also are vertical-specific, representing radical change for one industry and little or no impact outside that niche.

On the other hand, you’ll hear comments in the industry along the lines of “There are 3,000 changes per year; stop worrying about it!” To me that’s like saying “The weather changes every day; stop worrying about it!” Yes, not every weather report is interesting, but I still want to know when it’s going to snow or if there’s a tornado coming my way. Recognizing that most updates won’t affect you is fine, but it’s a fallacy to stretch that into saying that no updates matter or that SEOs shouldn’t care about algorithm changes.

Ultimately, I believe it helps to know when major changes happen, if only to understand whether rankings shifted due something we did or something Google did. It’s also clear that the rate of change has accelerated, no matter how you measure it, and there’s no evidence to suggest that Google is slowing down.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

May 16, 2019
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Great tips to accelerate website speed

Tags : Improve website speed Increase website speed

Category : Webmaster Skills

A good page load time is under 2-3 seconds. For a benchmark, let meet it within 7 seconds as the basic for 2017 google statistic. However, the faster you can make, the better it is. A few milliseconds of improvements here and there can add up to be a big improvement on your website.

1.Reduce Image Size – Optimize Images for Speed

Images affected your site speed. Original images often very large files, which can slow down web page load times. If you own an eCommerce website, you probably think of the images is very important for your website, there is no way to remove them or lower down the file size that will affect your visitors’ experience.

Here are the 2 things you may consider;

Use .jpg instead of .png
.png image is the uncompressed format, uncompresses format will be higher quality with a higher file size. so it will take a long time to load. Compare to .jpg is a compresses format, which can give you a better in smaller in size that helps your website load speed.
Use compression software/tools
By using compression tools, you can make a huge difference with the same image without losing the quality of the image.
For Your Reference:

Image Format	Image Size
Non-Optimized PNG	200 KB
Optimize PNG	150 KB
Non-Optimized JPG/JPEG	100 KB
Optimized JPG/JPEG	85 KB
Compress PNG	120 KB
Compress JPG/JPEG	45 KB

The chart is for your reference, as you can see the HUGE difference in your Image Size, this can affect your website speed performance. For example, if your website support with 1300px, you only need 1200px max for most of the photo. There’s no need to upload images much bigger than that if they’re not going to perform well in the limited size.

What Image Compression Tools To Use?

There are plenty of compression tools to use in the markets, here are some suggestions from us;

Adobe Photoshop

Adobe Photoshop comes with a feature to save images for optimized for the web. You will be having the option to control the quality of the image. *Suggest checking with “Optimize Option” to get the smaller size for better performance for your web page use.

TinyPNG

TinyPNG is the free web version on image compression tools, they are using the smart lossy compression technique to reduce the size of your PNG and jpeg files. All you have to do is make an upload and download after they ready the convert. They do have API to convert images or plugin if you are using WordPress for example.

JPEG Mini

JPEGmini is also recommended, as they are using recompression technology which significantly reduces the size of images without affecting the original quality. Compare to TinyPNG, the after compression image size will be bigger compared to Jpeg mini. It depends on your business, if you are using your website as a catalogue, JPEG Mini may be suitable for you. They do support API for automating process too.

After optimizing images, what next?

You probably get to lower your web page size with 50%, if your web page featured with few images, and has not done any images optimize before. After images, you may focus on http requests.

2.Minimize HTTP Requests

An HTTP request is made for each element, so the more on-page components, the longer it takes for the page to render. You can check the http request using the tools previously mentioned, such as GTMatrix or using Google Chrome Developer Tools to see how many HTTP requests your site makes.

If your website request number is too high, you may find ways to reduce the number of requests. Look through your files and see if any unnecessary request, may consider removing it.

3.Consider Minify and Combine Files

You can reduce this number by minifying and combining your files. This will reduce the total number of files and file size. Instead of access to 3 files, you website currently access to only 1 file.

By doing this, we went from a webpage that required three CSS files to load to a webpage that only requires one CSS file to load. Hence, this will significantly increase the speed of access to your hosting web file and it will affect the final loading speed of your website.

If you are a WordPress user, you can just install a CSS / JavaScript that will help you optimize all of this work for you.

4.Choose The Right Hosting Plan

Most of the website owners choose the cheapest hosting to host their website. For the new website that serve few visitors, that is okay. If your website is serving up to thousands of visitors per days, we suggest you get to premium business hosting for better response and smoother respond for your visitors. This is the easiest way to manage a hosting with almost VPS respond of speed. It still depends on the content you are hosting, if the content is heavy with images, video, heavy css, it will slow down your website load time too.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

May 16, 2019
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Good ways to make money with blog

Tags : How to earn money How to make money online

Category : Make Money Online

Setup your blog

Before getting into the technical part of setting up a blog, first you would need to figure out a topic you would want to focus on your blog, such as health, travel, food, etc. This would help to determine the domain name of your blog and make it easier for your visitors/followers to remember your blog domain name/URL.

Once you’ve picked and registered a domain name, you need to get a web hosting service for your blog. Exabytes provides cheap and reliable hosting plans that are perfect to kick start your blog.

Start writing useful content

There is a saying, Content is King. Good content is what makes your blog valuable, giving you the power to attract traffic/followers to your blog. What defines good and useful content? Content that adds value to your visitors; content that lets your visitors (who know nothing about the content you share) gain a certain level of knowledge are good content. Bear in mind that producing good content is not limited to writing articles, it can also be infographics, podcasts or videos. The format of your content largely depends on your blog’s topic (ask yourself: what is the best way to present your blog content?).

Start finding visitors/followers

Having great content is only halfway to success, you need to have visitors/followers that are willing to view your valuable content in order for your blog to work. Start promoting your blog to the relevant audience, be on it social media or using SEO. You need to find out the best way to reach your audience. If your blog content is video or graphic based, it is recommended to promote them using social media.

Now let’s talk about how to make money blogging.

Start making money

Now that you have your blog and traffic planned out, the real question is how to make money from your blog. One of the greatest and most well known ways is to become an affiliate

Affiliate Program

As an affiliate marketer, you promote someone else’s products or services to your visitors. Your blog is linked to the product or service page using an unique affiliate link that you put on your blog (often presented in the form of digital banners). When someone clicks through that link and makes a purchase (or completes a desired action set by the company), you earn a commission. You can promote your affiliate link or affiliate banners alongside your blog content or on your website.Your audience who click on your affiliate link and make a purchase do not get charged extra. In other words, the commission you earn does not come from your audience. It is the company you work with as an affiliate marketer that pays your the commission. There are a lot of affiliate programs out there that will pay you good commissions for every successful signup. When your referred customers renew their plans, you will still be paid a commission.

Advertising banners

Your website layout and design should be your main concern for your audience as it is the medium for you to connect with them. In addition, websites that loads faster and easy to navigate tend to have repeat audience. If you would like to earn a decent income from your website layout, putting advertising banners on your website is one of the best ways to earn blog income. Approach affiliate program companies or others who have offerings related to the nature of your blog content, and get them to advertise on your blog. Put up their company advertisements and collect advertising fees.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

May 14, 2019
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Ways to protect your website

Tags : How to secure website Website protection

Category : Webmaster Skills

You need to protect your site, valuable data, and online assets from hackers and other tech-savvy thieves. This guide will show you how to protect your website, data, and business from ransomware attacks and other security breaches.

1. Employ Best Practices for Your System Updates, Logins, and Email

Robust website and business security starts with implementing best practices and sound preventative measures, system-wide, to keep attackers and other bad actors out. This means securing what you control. You need to:

a) Automate Your Operating System Updates

Today’s hackers know that many SMBs and individuals overlook updating their computer systems’ operating software. Many count on this to launch their attacks, as seen in the 2017 WannaCry ransomware outbreak stated above, which exploited a known Windows operating systems issue.

All users who had updated their Windows OS before the attack were secure. Unfortunately, such attacks can bring down entire websites, networks, businesses, governmental systems, and other institutional systems. The fix involves setting up automatic updates that will install the latest security patches and updates.

b) Update Your Website Platform and Software

You also need to update your content management system, apps, scripts, and plugins. The code of many of these tools is easily accessible to both malicious hackers and well-intentioned developers since they are created as open-source software programs. For instance, if your website runs on a WordPress platform, your base installation and any third-party plugins you have installed are potentially vulnerable unless you regularly update to the newest versions.

c) Use Strong Passwords

Creating strong passwords can protect your website by preventing access to hackers. Secure passwords are long and have a mix of special characters, letters, and numbers. Always refrain from using easy-to-guess keywords or personal information, and never use the same password across multiple online platforms. Also, ensure that everyone with access to your website use similarly strong passwords.

d) Use Multiple-Factor Authentication

You can also decide to use multiple-factor authentication where your admins, contributors, and employees with access to your website’s backend must enter a valid user ID, password, and a unique authenticator number.

e) Secure Your Email Systems and Procedures

Infected email attachments cause a large number of hacks, data breaches, and network attacks. Despite email security protocols such as spam guards and virus scans, hackers are still creating new ingenious ways to gain access to your email and infect your computer systems. You need to implement best practices that include employee scrutiny and education, as well as automated scans.

2. Use Parameterized Queries

SQL injections are a common website hack. Your website is susceptible if your web form or URL parameter allows outside users to supply information. Leaving these parameters fields too open can give someone access to your database by inserting code into them.

You must protect your website from this vulnerability because your database holds a lot of sensitive customer data. To protect yourself from SQL injection attacks, you need to implement the use of parameterized queries to ensure that your code is secure enough to prevent hackers from messing with it.

3. Use Content Security Policy (CSP)

Cross-site Scripting (XSS) attacks are another common threat you need to consider. These attacks occur when a hacker slips malicious JavaScript code onto your website pages, which can infect the pages of all your website visitors who are exposed to the code. Similarly to SQL injection attacks, using parametrized queries can ensure that any code you use for fields or functions that allow input to remain as explicit as possible to leave no room for hackers to slip in anything.

Content Security Policy (CSP) is another tool that can help protect your website from XSS attacks. It allows your site admin to specify the domains that browsers should consider valid executable scripts’ sources when on your page. Therefore, the browser pays no attention to malware or malicious script that may infect your visitor’s computer. Using CSP requires you to craft and add proper HTTP headers to your webpage that provide a string of directives that tell browsers which domains are okay and any exceptions to consider.

4. Protect Your Website, Systems, and Data from Malware

Business websites and online stores are susceptible to malware attacks. Ergo, you need to add malware protection to your site with automated alerts and updates. Remember that, unlike top online platforms such as Shopify or BigCommerce that use top-notch security against data breaches and malware, many hosting services do not protect you from malware. Thus, you need to add malware prevention security to prevent attacks, infections, defacements, SEO spam, and hacker ransoms.

5. Use an SSL Connection Site-wide

A Secure Sockets Layer (SSL) certificate ensures the security of the online connection between your website and your users. SSL provides that all information that passes between browsers and servers is encrypted and transmitted securely. This prevents eavesdroppers and hackers from intercepting and accessing data in transit between users’ browsers and web servers.

6. Set Up Site Backups

Website backups are critical to the protection of your data from hackers, administrator errors, and loss. You need to contact your e-commerce platform or hosting provider to inquire if they provide automatic backup services. If not, you need to ensure that you either own backups or find a third-party service.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

May 14, 2019
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Something important about VPS Services

Tags : VPS VPS hosting

Category : Server Hosting Domain

The reason why many people choose VPS over shared hosting is that VPS hosting gives you access to dedicated resources and full control without the need to run your own server. Those who have outgrown the limited options of shared hosting, but aren’t ready to commit to a dedicated hosting plan should definitely go for the VPS hosting.

Advantages of VPS Hosting

Reduced Cost: When it comes to using VPS within an enterprise, the costs are notably low than a full-fledged dedicated hosting service. If you want the resources of a dedicated hosting server, you can have them by using VPS without spending a substantial amount of money.
Customization: VPSs offers multiple levels of customization, allowing you to select and pay for the features you want and not pay for those you don’t want to use.
Scalability and Flexibility: When you are not sure about how much and which resources you need, VPS hosting plans are available to offer solutions for the multiple stages of a site’s growth. With VPS, you can begin with a number of resources and then, you can add or remove a resource as your site grows. VPSs build up with you to accommodate your new requirements and let you pay for only those resources that you need at the present time.
Full Control: You will have more control over your server with VPS hosting just like dedicated hosting. You can fully access your VPS server which turns out to be great for installing your own framework and software. Plus, you don’t need to worry about others while configuring and restarting servers as you are the only one running the server. Moreover, VPS Linux servers have the option for root access. Basically, root access is the administrative user that allows you to install custom software without seeking out a provider and, access, edit or remove all of your files. You can disable services that you don’t need, configure advanced settings for the active software and many more.
Enhanced Security: As VPS hosting runs from its own OS, it restricts the access to root processes and provides a higher level of security. With VPS hosting, there is no need to worry about any malicious attacks because you are leasing a VPS right from the hosting. However, the security of your network depends on you as well. It is up to you that how much time you spend on securing your server and how much technical knowledge you have.

Disadvantages of VPS Hosting

Physical Server Constraints: If a physical server fails or breaks down, every VPS associated with that server also fails.
Restricted Resources: While VPS is better than shared hosting, you will still get fewer resources than you would get in the dedicated hosting. You will be allotted with separate packages and resources, but any way you will share with others in a physical server.
Requires Additional Technical Knowledge: Unlike shared hosting, you need to have more technical knowledge in VPS hosting to set up the software, software fixes, control the server, and handle the security issues. The shared hosting service takes care of all these issues for you whereas, in a VPS environment, you are required to have extra technical skills.

How to Decide It Is the Time to Switch to VPS Hosting?

If you are still confused to keep using the dedicated server in the future, then try to choose VPS as your next step. Before going for the VPS hosting, analyze the day-to-day traffic you typically get and how much control you want to have on your site. If you are running a normal site or are new in the digital world and you usually get less traffic, then you should opt for shared hosting.

Anyhow, if your site receives more than hundreds of thousands of hits in a day or a great number of resources are used by your website, then you should consider the VPS hosting. At any moment, if you plan to use additional resources for your site, then there is VPS available with easy adjustment and scalability. With a flexible hosting solution like VPS, even a small business with less budget can use this to host as many sites as they want.

Programmers usually go for a VPS hosting provider instead of a shared hosting service as it gives a higher level of control that makes the deployment of web applications easier and simpler. While dedicated hosting services gives you root access, VPS has more affordable options for you to reach similar levels of control. But, the use of root access demands carefulness and should only be used by those people who have technical knowledge or experience as there is a high probability of deleting or destroying files unintentionally.

When it comes to security, then VPS is a better option than the shared hosting providers. VPS offers user-specific password entries and firewalls to make certain that your site’s back-end is always safeguarded. But you should conduct proper research before committing to VPS as many clouds and dedicated services give a similar level of features and safety. Don’t forget, the security is highly dependent upon your technical expertise and how properly you can configure the server.

And, if you are new in learning the technicalities, then you should opt for such a hosting provider that can help you manage your site efficiently. Or, if you own a small business or a normal site that has no team to manage and monitor the site, then try using the VPS hosting. As an alternative, consider cloud hosting to achieve high levels of security and resources for your business. Like VPS hosting, you can get greater scalability with cloud hosting services as your business grows. But if you are looking for the same level of command like VPS hosting, then it would be a great idea to choose a dedicated hosting plan which is very costly but gives you full control over your site.

Which Factors Should You Look for In A VPS Hosting Service?

Self- or Fully-Managed VPS: The first question when choosing your VPS comes to mind is: self- or fully-managed hosting solution? The answer totally depends on your needs and technical know-how. Briefly, many a developer opt for self-managed VPS hosting as it offers greater flexibility and gives more freedom to update and secure. Programmers don’t usually need a fully-managed VPS hosting because it costs more and gives less control. But, if some of your team members are less tech-savvy, then fully-managed VPS will be the right option.
Reliability: Look through the SLA numbers and the clients that you need to see as a hosting provider for its reliability. While picking a host, make certain that the available resources will fulfill your needs completely. It is extremely important to select a hosting service that has the ability to properly allocate the resources to every customer without interfering with the individual servers.
Backup Service: Even though backing up a site is not a difficult or big thing still, there are many providers that charge money for this service. Ensure that anything from your site will not get deleted accidentally by questioning if your VPS service offers simple backups for free.
Rapid Support: In this day and age, nearly every hosting service is backed by excellent 24/7 customer support. Before you log in with a provider, you should check that if they have a helpful and uncompromising support team. Ask your companions and acquaintances if they have used that service and know that how do they find the support staff or read as many reviews as possible.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

May 14, 2019
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How to use email to get customers

Tags : Email marketing Email tips Tips to use email

Category : Digital Marketing Consulting

While you might want to get as much information across in one email campaign as possible, resist the temptation to include multiple goals in a single campaign. Multiple, disconnected CTAs in a single email will not only confuse your subscribers, but also make analyzing the success of your campaign more difficult.

Automate Your Emails

Now that you know what you want to achieve with your email campaign, how do you plan on getting it out to all your subscribers?

As an e-commerce business owner, you are busy enough. You don’t need the added stress of figuring out how to send out hundreds, possibly thousands of emails. This is where a professional email service becomes your best friend.

Email service providers such as Mailchimp and AWeber make email automation a breeze, no matter the size of your subscriber list. There are dozens of efficient, reputable email providers out there. Take your time and research to see which one offers you the best in terms of available services, fees and customer support before you commit.

Choose a Template

Think email templates are boring? Think again!

Sure, your email template needs to include basic information like the name of your business, contact info and a CTA, but that doesn’t equal boring. As an ecommerce business, you depend on imagery to sell your product or service. Keep this in mind as you are choosing an email template. Make sure there is plenty of available space to for high quality images.

Their newsletter features high quality photographs of their items being worn or as part of artistic vignettes.

Get Personal

Modern technology makes it possible to personalize emails in a way that goes beyond addressing the recipient by name. There are multiple ways of personalizing your ecommerce emails that will inspire people to react and engage.

How about tailoring your emails for these specific niches?

New customers via a welcome message
Birthday month messages
Based on buying habits
Special events, such as back to school, holidays, tax return season
Thank you messages post purchase

Create Original, Engaging Content

Every time you send a message to your existing or prospective clients, your content should be original and engaging. Redundant copy will only encourage readers to click “unsubscribe”.

Plus, boring and repetitive content speaks poorly for your brand image in general. If you can’t create lively, engaging content for your emails, why should potential customers believe that the products or services the you offer are any better? This is your chance to build your image with your subscribers.

Be Concise

Just as your content should always be original and engaging, it should also be concise. Consumers have an increasingly shorter attention span so it’s vital that you say want to communicate as succinctly as possible. If you can say it five words instead of eight, do it.

Content creation can be tricky. If you’re worried about your ability to create material that’s compelling, unique and concise, consider hiring an experienced copywriter.

Optimize for Mobile

If your emails aren’t optimized for easy viewing on mobile devices, stop what you are doing and fix it now.

have a smartphone, and depending on your market, that number will go up. Especially if you are targeting millennials. This means that there is a really good chance that your email will be opened on a mobile device. What will your subscribers get when they open it?

Emails that have been optimized for mobile should include:

Short subject lines
Highly visual content
Short, scrollable content
Well designed CTA buttons
A link to your mobile optimized web page.

In the example above, they promote their VIP Club with links to their website in an email campaign.

Use Images and Video

People are visual creatures by nature. You can take advantage of this by incorporating images and videos into your email content to make more of an impact on your subscribers, which is especially important for e-commerce businesses.

Even if you decide to go the text only route with your email, you can still include links to product images or relevant video content in your message.

Create Compelling Subject Lines

What inspires you to open an email? If it’s not the name of the person who sent it, it’s probably what’s in the subject line. Like you, many consumers read an email’s subject line and then decide whether or not they’re going to open it.

Your subject line should communicate the immediate value of opening your email. Here are a few topic ideas for great e-commerce subject lines:

Discounts and Specials: Highlight the value you are offering
Last Chance Deals: Last chance to stock up on a favorite? Let them know in the subject line.
Solutions: Does your product or service offer a solution to a problem or need of your target audience?
Highlights: Are you featuring a top name in your current collection? Place their name in the subject line.
New Arrivals: Has a long-anticipated product or service arrived?
Referrals: Highlight a referral initiative in the subject line.
Personalize: Including a personal element such as a name or a birthday greeting will increase your open rate.

Make Signing Up Easy

Don’t limit your list of subscribers to people who’ve made purchases from your store in the past. Make it easy for prospective shoppers to sign up for your emails by adding a signup form to your website’s homepage. If you have an active blog and social media pages, make sure to add webforms to each of those platforms as well.

Segment Your Email List

While your email list contains information that can be vital to your success, you can increase the value your list has for your business by segmenting it. By creating specific groups of targeted shoppers, you’ll be better able to send content that is relevant and meaningful to each group.

You can segment your list in accordance with several factors, such as what people have done when they’ve visited your website, their shopping preferences and personal traits, just to name a few.

Prepare Sequences

Ecommerce retailers will find success by sending a sequence of individual emails, each one designed to move the consumer one step further along in the buying process. Two of the most important email sequences you need to be optimizing are your welcome and abandoned cart series.

Your welcome series should include a sequence of messages that warm the subscriber to your brand. You can accomplish this by highlighting your brand reputation, service quality and value.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

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Author Archives: harry kane

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Automate Your Emails

Choose a Template

Get Personal

Create Original, Engaging Content

Be Concise

Optimize for Mobile

Use Images and Video

Create Compelling Subject Lines

Make Signing Up Easy

Segment Your Email List

Prepare Sequences

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