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What is Google RankBrain and How Does it Work?

RankBrain, artificial intelligence (AI) program is used to help process Google search queries. It is designed as a machine learning system so that it can embed vast amounts of written language into mathematical entities (vectors) that the computer can understand.

RankBrain is unique because, when it sees an unfamiliar word or phrase it uses AI to instantly search terms that have a similar meaning that a user has typed. Next, it filters the result accordingly.


Google has taken this exceptional initiative to give its users only the most useful results for their search queries. Google’s goal is to offer the searchers the most appropriate and relevant content. According to Google, RankBrain offers different results in different countries for the same query.  This is because the measurements in each state are different, despite the similar names.

Does Google RankBrain Work?

Is the AI doing a good job? So far, it seems like it. After all, Google promoted it from merely processing parts of the unknown key phrases to using it for all search queries.

And why wouldn’t they? After all, RankBrain appears to be doing a better job at improving search results than the Google engineers themselves. In fact, when it was pitted against a number of engineers to find the best page for a search query, the AI outperformed the humans by 10 percent.


Quite impressive, isn’t it?

The cool thing about RankBrain is that, in contrast to global changes to the search algorithm, it can improve search results on a per-keyword basis. This makes the SERPs more precise than before and allows for more granular improvements.

Also, ironically, even though RankBrain is a machine learning algorithm, it actually increases the influence of human users on search results. That’s because the AI can use direct feedback from how users interact with your content to judge its quality. For that reason, you need to focus less on pleasing the machines (read algorithm) and more on actually swaying people to click on your stuff.

RankBrain is a machine that learns the artificial intelligence system, transforming letters and numbers into a mathematical algorithm. While this is a technical definition for RankBrain, Google uses this algorithm to improve its search results. With RankBrain, Google learns what users want, what they’re looking for, and plans to deliver better results to users. Search location, keywords entered, etc. By taking into account the variables, Google aims to learn exactly what the user is looking for and how they try to reach a conclusion.

The RankBrain algorithm is considered the third most important factor that evaluates which results should be shown in any search based on Google sources. RankBrain also affects less than 25 per cent of searches worldwide.

Read more When Does Google RankBrain Algorithm Influence a Query Result


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How will Google Possum Algorithm change local SEO

The latest algorithm update, called by SEO experts s Possum algorithm affects the local search and appearance of the business listing. The ranking of 3 pack and local results are affected by the algorithm.

Many local businesses that have an office address outside the main city but found it difficult to get ranked in the searches. The Possum update is going to boost the local rankings of these businesses. This is good for the businesses as they can now get listed for the keywords including the city name for their services though they are having their physical address outside the city.

Google filters the results of the businesses with the same domain name or phone number. It only shows one or two search results. The latest Possum update is now filtering more such businesses. Now any business can not show up in the search results if they are located in the same building or if the owner is the same even if the business names are different etc.

The Google Possum update made the local search result filtering more sophisticated. There is no need to worry about dropping of local rankings as the update is not going to hurt the rankings. The rankings actually will go up organically for competitive keywords.

Separation between local and organic search

Local and organic search are drifting apart with the latest update. For example, in the past if the URL you were linking to in your GMB listing was filtered organically, it would have had a negative impact. Since the update, this no longer seems to be the case.

Many local businesses will likely see positive results from this, while businesses without a local market might face some competition for rankings.

Location and affiliation

Google is now filtering based on address and affiliation. For businesses that fall outside city limits, ranking for keywords that included that city name was difficult. Since Possum, these businesses have seen a huge spike in rankings.

Conversely, this may cause rankings to drop for clients with one main GMB listing and several affiliated GMB listings.

For example, we have a client who owns a clinic with a primary location, but has separate GMB listings for individual doctors. Google isn’t necessarily removing the listing or enforcing a penalty, but is simply picking the most relevant listing and filtering out the others that are too similar – in some cases, Google is suspected to be going as far as to find an affiliation by owner, even if addresses, phone numbers, websites and Google accounts are separate.

These listing haven’t disappeared, and can be viewed by zooming in further on the local finder.

The location of the user

If you’re searching from a different physical location other than that of the business, you’re likely going to encounter a completely different result. As a general rule of Possum: the further the distance, the lower the ranking. This is unsurprising as many local businesses are looking to optimize for “near me” searches, which doubled from 2014 to 2015.

Read more How does Google Possum Algorithm change search results


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How does Google Possum Algorithm change search results

Here are the changes the search engine giant has incurred through its Possum update:

  1. Ranking Advantage For Businesses Beyond The City Limits

Previously, it was a major pain for businesses located outside the city limits to appear in the Local Pack Search Results. A lot of local establishments with their services within major cities and the brick and mortar locations outside the perimeters found it enormously tough to get listings in local searches. In spite of putting all their efforts in getting highly optimized accounts, they were stuck in ‘ranking purgatory’.

Possum has fixed the issue by making the geographical proximity of a business a less important factor to get top ranking. Now, a business that is not within the physical limit of a city but close to it can experience a huge spike in ranking as the algorithm has been running a proximity test prior to preparing the listing.

  1. Filter Enhancement Based On Address And Affiliation

In local search, there are tons of businesses with multiple listings, which lead to the appearance of the same listing repeatedly in search results. Till the Possum update, Google used to detect such duplicate listings based on the phone numbers provided by the businesses or their domain names.

Now, Google has enhanced its local filters by adding two new dimensions – ‘address’ and ‘affiliation’ to them. It essentially means, if the physical addresses of multiple listings in the same category are similar, only the ‘best’ and the ‘most relevant’ one will be shown in search results whereas others will be filtered out.

However, Possum is not penalizing the other listings. Rather, it is simply working as an organic search algorithm to push other listings down lower in the SERPs and ensure a better user experience.

  1. Listings Made Sensitive To The Locations Of Searchers

The geographical locations of the searchers were never so crucial for ranking in local search results before the launch of Possum. Earlier, it was only the keywords or the search terms which influenced search results heavily, but now, as the latest algorithm has changed, the physical location of the searcher matters the most.

Google has decided to offer an outstanding search experience to the mobile community with the help of this location-sensitivity. It is now using IP addresses of the searchers to provide tailored search results and hence, it has become of utmost importance to set the right location in order to trigger the most accurate listings.

  1. Search Results Affected By Slight Keyword Variations

In the past, two different searches with almost similar terms used to yield same results in local searches. The scenario has changed these days as Google has turned finicky about even the slightest variations in search terms with Possum.

As the local listings have become extremely sensitive to keyword changes, the results are also varying widely for two slightly different search terms. So, make sure that you test and evaluate your Local SEO efforts by using multiple iterations of a particular key phrase and pick the one with the maximum search volume.

  1. Local Search Filter Precedence Over Organic Search Filter

Before the arrival of Possum, Google’s local search filter was dependent on its organic search filter. As a result, a lot of businesses, linked to certain websites which are filtered out from the organic results, were listed out from local search results.

The change in algorithm has separated local search filter from the organic search filter in order to facilitate its independent functionalities. Hence, businesses with poor listings in SERPs can now achieve good rankings in local search results.

Read more How will Google Possum Algorithm change local SEO


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How does Google Fred Algorithm affect on your website?

After Fred rolled out, it was clear that it was a significant core ranking update tied to quality. If you’ve read my previous posts about Google’s major core ranking updates, you will see many mentions of aggressive monetization, advertising overload, etc. Well, Fred seemed to pump up the volume when it comes to aggressive monetization. Many sites that were aggressively monetizing content at the expense of users got hit hard.

With that quick intro out of the way, let’s hop into specific examples of impact from Fred update

Example1 – Getting smoked.
A major hit based on UX Barriers, aggressive monetization, and low quality user experience.
The first two examples detailed a major surge and then a site dealing with the gray area of Google’s quality algorithms. Now it’s time to enter the dark side of Fred. There are many sites that got hammered by the 3/7 update, with some losing over 50% of their Google organic traffic overnight (and some lost up to 90%).

The next site I’m going to cover has dealt with Panda and major core ranking updates in the past. It’s a relatively large site, in a competitive niche, and is heavily advertising-based from a monetization standpoint.

When Fred rolled through, the site lost over 60% of its Google organic traffic overnight. And with Google representing a majority of its traffic, the site’s revenue was clearly hit hard. It’s also worth noting that Google organic traffic has dropped even further since 3/7 (and is down approximately 70% since Fred rolled out.)

Drop from Fred update.

UX Barriers Galore
If you’ve read my previous posts about Google’s major core ranking updates focused on quality, then you’ve seen many examples of what I call “low quality user engagement”. Well, this site had many problems leading up to the 3/7 update. For example, there were large video ads smack in the middle of the content, deceptive ads that looked like download buttons (which users could mistakenly click thinking they were real download buttons), flash elements that don’t load and just display a shell, and more.

And expanding on the deception point from above, there were links in the main content that looked like internal links, but instead, those links whisked users off to third party advertiser sites. Like I’ve said a thousand times before, “hell hath no fury like a user scorned”. And it looks like Fred had their back.

To add insult to injury, the site isn’t even mobile-friendly. When testing the site on a mobile device, the content is hard to see, it’s hard to navigate around the site, etc. Needless to say, this isn’t helping matters. I can only imagine the horrible signals users are sending Google about the site after visiting from the search results.

This is why it’s so important to analyze your site through the lens of these algorithm updates. Understand all “low quality user engagement” problems riddling your site, weed them out, and improve quality significantly. That’s exactly what Google’s John Mueller has been saying when asked about these updates (including Fred).

Example 2 – Tired of the gray area. Better late than never.
The next example I’m going to cover is a large-scale site driving a lot of traffic from Google organic historically. The site has been in the gray area of Google’s quality algorithms for a long time and has seen major drops and surges over time.

The company finally got tired of sitting in the gray area (which is maddening), and decided to conduct a full-blown quality audit to identify, and then fix, “low quality user engagement” problems. They began working on this in the fall of 2016 and a number of the changes did not hit the site until early 2017. In addition, there are still many changes that need to be implemented. Basically, they are in the beginning stages of fixing many quality problems.

As you can see below, the site has previously dealt with Google’s major core ranking updates focused on quality. Here’s a big hit during Phantom 2 in May of 2015, and then recovery during the November 2015 update:
Impact from Phantom 2 in May of 2015

When a site is in the gray area of Google’s quality algorithms, it can see impact with each major update. For example, it might drop by 20% one update, only to surge 30% during the next. But then it might get smoked by another update, and then regain some of the losses during the next. I’ve always said that they gray area is a maddening place to live.

When Fred rolled out on 3/7/17, the site dropped by approximately 150K sessions per day from Google organic. Now, the site drives a lot of traffic so that wasn’t a massive drop for them. But it also wasn’t negligible. In addition, the site increased during the early January update, so the company was expecting more upward movement, and not less.

Here’s a close-up view of the drop. More about the second half of that screenshot soon (not shown). 

Initial drop after Fred rolls out.

It can be frustrating for site owners working hard on improving quality to see a downturn, but you need to be realistic. Even though the site has a lot of high quality content, it also has a ton of quality issues. I’ve sent numerous deliverables through to this company containing problems to address and fix. Some of those changes have been rolled out, while others have not. Currently, there are still many things to fix from a quality perspective.

Example 3 – Soaring With Fred
The first example covers an amazing case study. It’s a site I’ve helped extensively over the years from a quality standpoint, since it had been impacted by Panda and Phantom in the past. It has surely seen its share of ups and downs based on major algorithm updates.

When Fred rolled out, it didn’t take long for the site owner to reach out to me in a state of Google excitement.

“Seeing big gains today. Traffic levels I haven’t seen in a long time… Is this going to last??”

Needless to say, I immediately dug in.

What I saw was a thing of beauty. It was a surge so strong that it would make any SEO smile. The site literally jumped 125% overnight (and this isn’t a small site with a minimal amount of traffic). Google organic surged by 110K sessions per day and has remained at that level ever since. Here are screenshots from Google Analytics and Google Search Console:

Surging after Fred rolls out.

Clicks and impressions surge after Fred rolls out.

Reviewing the audits I performed for the site revealed many low quality content problems and “low quality user engagement” barriers. And that included aggressive monetization. So the remediation plan covered an anti-Panda and anti-Phantom strategy.

Read more Something important about Google algorithm update


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Tips to get inspired from content writing

Finding writing inspiration isn’t as hard as you thought it might be. Even your everyday activities can inspire you in a way. Check out our tips on how to get that creative juices flowing:

Plan Out the Topics You Want to Write About

Before creating your briefs, you might want to plan out the topics of your content first. Creating a concept map can help you with your writing process. The map should include the three main ideas that a writer should consider: task analysis, thinking, and planning, then writing.

It can be in the form of mind maps or spider diagrams if your ideas have no particular order. Start with your main topic in the middle then branch out. Vertical charts and flow charts are useful if your written piece has to follow a step-by-step process.

Once you have all the points all laid down, you’ll be able to find new connections and enable you to work out a logical structure. At the same time, you’ll get inspired to find the right words to express your points.

Write a Lot and Often

Don’t stop writing even if you run out of ideas. Try your best to write every day. You can improve your thinking process as you develop your writing. Writing inspiration is likely to occur when you’re aware of the thoughts running through your mind.

To help this process, there’s a technique called free writing. It’s a writing exercise where you write nonstop for a period of time. You write freely about whatever thoughts that come to your mind.

The results will not be perfect as there’ll be grammatical errors, broken flows, and no format. However, that doesn’t matter once you read back and explore your writing. You’ll discover hidden ideas and new concepts between the unorganized sentences.

Write Briefs

Briefs are informative documents or the blueprints of your writing pieces. A good brief arranges your thinking and gives you a distinct path from the introduction to the conclusion of whatever you’re writing.

By creating an outline for your writing, you’ll be able to see the purpose of the content. You’ll find the inspiration to expand your points, clarifying them further, and making strong connections or transitions.

To make a good brief that can help you with your writing, it should have:

  • Goals ‒ the reason why you’re writing the piece.
  • Target audience ‒ who are you writing to.
  • Key points ‒ the most important information that grabs that readers’ attention.
  • Supportive points ‒ the essential details that explain why readers should believe your points.
  • Tone ‒ the attitude you’re conveying in your writing. For example formal, humorous, or optimistic.

Read a lot of Different Books

Reading books for writing inspiration Amazon book selection

Stephen King once wrote, “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” It can’t be stressed enough that reading is essential when it comes to writing.

When you need inspiration, spare some time to read. You can find ideas, learn about different writing styles, structure, and formatting. Try to take notes whenever you’re reading new material.

Research also confirms that reading has a positive influence on your brain. It helps you to de-stress and broadens your imagination and information, making it a great source for writing inspiration.

Carry Around a Notebook

Writing inspiration is around you waiting to be found ‒ it can be as simple as the people passing by or nature. Don’t just ignore it. Even a tiny bit of inspiration needs to be documented.

Just like what Allen Ginsberg, said, “if the muse comes to your bedside don’t say you’ll attend to her later.”

As you have noticed, ideas don’t come according to your schedule. They frequently emerge when you’re in the middle of your daily activities. Due to that fickle nature, a notebook definitely comes in handy.

A notebook can be a platform for your imagination. You can come back to the points you’ve written and get creative with them.

Read more Ways to make your content become the best


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Top 10 domain name generators you get to know

Choosing a domain name can be one of the most challenging aspects when starting your online journey. You need to pick a word, or a combination of words, that will be memorable and describe what your brand is all about. That’s a lot of pressure for a couple of words. Luckily, you can use a domain name generator.

That’s where a domain name generator will come in handy. It will help you to come up with the perfect domain name for your brand. And it will also check the availability.

Here’s an updated list of the best domain name generators you can find.

1. Hostinger Domain Checker

Screenshot of Hostinger domain checker 2018The Hostinger Domain Checker is a quick and handy tool to come up with a domain name. It helps you to catch all the best ideas. Just enter your preferred word to the search bar and look through the search results.

What’s cool about the Hostinger Domain Checker, is that it immediately shows you all the available word combinations that match your search and a list of different, available TLDs for it.

Additionally, Hostinger shows you the cost of the domain name you pick.

This domain generator is convenient, as it does all the domain-related work for you.

2. Nameboy

Screenshot of Name Boy domain name generator 2018Nameboy domain name generator was launched back in 1999. It’s been around for a while and is trusted amongst web creators.

This domain name generator checks your provided keyword and makes different suggestions based on it. It does, however, advise people to check only the most common TLDs like .com.

Nameboy truly is one of the best, most easy to use domain name generators out there. This explains its popularity. Many people use it not only for generating a domain name but also for creating company names and such.

3. Instant Domain Search

Screenshot of instant domain search 2018Instant Domain Search is a neat little tool that shows you domain name search results as you type. It works very quickly, so it saves you a lot of time.

This generator adds loads of popular beginnings and endings to the keyword of your choice, to find which most popular TLDs are available. However, it does check all available TLDs, including generic and country code TLDs.

What’s very cool and helpful, is that Instant Domain Search looks up all the domain names that are about to expire. This is handy because some registrars let you purchase domain names, that are nearing the end of their life-cycle.

4. NameStall

namestall domain name generator

NameStall offers a variety of tools to help you in your domain search. Start with their domain name generator tool, which will help you search by keyword and other filters, including:

  • Parts of speech
  • Popular keywords
  • Basic English words
  • Industry categories

You can also choose if you want your keyword at the beginning or end of your domain or if you want a hyphen in your web address. Finally, choose extensions you’d like to filter by. You’ll receive a list of options that are both taken and not yet registered. Click the “register” link beside the one you like to choose it.

NameStall also features a similar domain name suggestion tool as well as an instant domain search tool, brandable domain name list, and high paying keywords search tool.

5. Lean Domain Search

Screenshot of Lean Domain Search 2018The most common way to create a domain name is to combine two or more words. Lean Domain Search does this for you. You enter a word of your choice, and the domain name generator comes up with dozens of different, relevant word combinations.

What is more, the Lean Domain Search checks the availability of your chosen domain name.

One thing to keep in mind: .com is the only TLD (Top Level Domain) that it checks. This TLD is the most popular and memorable on the web, so this limited function is actually quite handy.

However, if you are interested in a different TLD, such as .org or .co, you might want to use a different tool.

6. Bust a Name

bust a name domain name generator

Bust a Name has numerous filtering tools to help you find a quality domain name that meets your specific needs. Start by filtering for keywords, and then choose options such as “starts” or “ends” with your keyword. Then, filter by how natural you want the domains to look, and choose your character limit. You can also choose to show taken domains as well as filter by extensions, such as .com, .net, and .org. At the bottom of the page, you’ll also see suggestions for similar keywords to try.

If you don’t have a keyword in mind, try the “Make a Random Domain” button to spark ideas or snatch up an available name. If you find a domain that you like, save it for later, or purchase it through links to domain registrars like GoDaddy and Namecheap. You can also run a domain search on the site to if the name you have in mind is available.

7. Shopify Business Name Generator

Shopify business name generator

Although the tool’s name suggests it’s just for generating business names, Shopify’s Business Name Generator actually delivers available domain name ideas. Start by choosing a keyword that you want your domain to include, and you’ll get hundreds of suggestions. Although the site encourages you to create a Shopify shop using the domain name they’ve suggested, you can go elsewhere to purchase the web address. Suggestions use the .com extension.

8. Domainsbot

Screenshot of domains bot name generator 2018DomainsBot uses only the best algorithms created to provide unparalleled power. This tool provides relevant domain name suggestions in eleven different languages!

It spreads its results across all TLDs (Top Level Domains). Many market leaders, such as Network Solutions, OpenSRS and Weebly use the DomainsBot domain generator to provide the best service possible to their clients.

This domain name generator is one of the most trusted and easy to use tools on the market.

9. Domain Puzzler


Domain Puzzler is a simple tool with many options. Start with the “easy” version, and insert your ideal keywords, choose your domain extensions, and search for ideas. The cool thing about this domain name generator is that you can include numerous keywords opposed to just one or two like the other tools on this list, and it will combine your keywords into different variations. Add results to your favorites list, or try a more advanced search. You can also use the tool to compare the page rank of different domain names.

10. Name Mesh

Screenshot of Name Mesh domain name generator 2018You can do a few things with this run-of-the-mill domain generator. First, Name Mesh lets you check the availability of your chosen domain name with the most common TLDs. Secondly, it checks the availability of new gTLDs (Generic Top Level Domains), such as .email, .link, and so on.

What is more, Name Mesh helps you to create a short domain name, by combining your keyword of choice with TLDs.

Name Mesh is a top-notch tool, to help you develop the best domain name for your website. It also utilizes different methods, to help you to come up with synonyms and alternatives for your chosen keyword

Read more The best 5 common domain extensions you should choose


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Right ways to get a perfect domain name

Having a good domain name is crucial for your overall branding. The tips below will provide some guidance for you in choosing the perfect domain name.

Keep It Short

It’s common knowledge: people don’t like long names. It’s hard to remember them! Our advice is to keep it up to two words, as they make great combinations. Just take a look at the list of top 500 websites and you’ll see that most of them stick to one or two-word names.

Choose .com or ccTLD

Although there are many domain name extensions available, .com is still the most popular. People just assume that all websites’ names end with .com.

That’s why choosing .com is the safest option. If your desired .com domain is not available, try .org or .net. If they’re also not available, it’s best to choose a new domain name.

If your target audience is your own country, using ccTLD is also a good choice. You will likely rank higher in the search results of those living in your target area.

Make It Easy to Type

A catchy name is useless if people don’t know how to spell it. Keep it simple by avoiding numbers, slang, and hyphens. They are often misspelled and forgotten.

When people hear your domain name, they don’t know whether it is 3 or three. Or if you want to make, use that instead of

Mistakes above can direct potential visitors to other websites and hurt your business. Make sure to keep these tips in mind when selecting your domain name.

Make It Brandable

Think ahead when choosing your domain name. Surely you want your website to be remembered and stand out from competitors? A brandable domain will help you to achieve that.

Pick a name that once heard, people will instantly think about your website. Ask yourself, is it unique and catchy? Does it reflect your brand? Consider those questions while choosing your domain name.

Don’t Overuse Keywords

Keywords in your domain name can help your site to rank better. However, if you choose to use keywords, keep it minimal. We suggest to only use one keyword like or

Remember, we’re trying to make a brand. Stuffing keywords into your domain name is the opposite of that.

Create, Blend, or Mix & Match

Don’t know how to start picking a domain name? Here’s a tip about brandable names: they are often meaningless.

Google, Yahoo, Reddit, Bing – those words didn’t even exist before. You can do just that and create new words.

screenshot of google

If it’s too hard to make a new word from scratch, try to blend words. To give you an idea, Instagram is a mix of instant and telegram. You can also tweak them a little bit like the flix in Netflix which is a variation of the word “flicks”.

Another great option is to mix and match keywords. Write down a list of words that describe your brand. Then, try to combine them together.

Make as many options as you can and choose the best one. Some examples from this method are StumbleUpon, MySpace, SoundCloud, etc.

Read more The best 5 common domain extensions you should choose


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Change your domain name with 4 easy steps

In this article, we’re going to talk about some of the reasons why you’d want to change your domain name. Then we’ll walk you through the process in four simple steps. Let’s get started!

The process of changing your domain name is very simple, although the ‘right way’ involves more than simply purchasing your new domain. You’ll also want to make the process as seamless as possible for your visitors, so let’s take a look at how to do it.

Step #1: Choose a New Domain Name and Assign it to Your Website

There are a lot of options when it comes to domain names, so picking the right one can be tricky.

Choosing a new domain name is a highly personal decision, but there are a few aspects to keep in mind to ensure you make a smart one. We’ve previously devoted an entire article to walk you through that process, so check it out before settling on a new domain.

When you’re ready, you can register your new domain through our platform. If you’re an A2 Hosting customer, you can simply assign that name to your existing website. However, for other hosts you’ll need to dig into their knowledge bases to find the correct process.

Step #2: Rebrand Your Website’s Design

Your site’s logo is one of the elements that enable visitors to identify it.

Depending on your choice of domain, you’ll likely need to update aspects of your site’s design to reflect it. For example, your logo will likely need an update, but the same goes for any other element that alludes to your former domain name. For example:

  • Your About page if your site has one.
  • Your website’s footer, which often includes copyright information.
  • The ‘tagline’ of your site, which is the text that appears on a browser’s tab when you open it.
  • Any miscellaneous references within your content.

Fortunately, making these changes is relatively straightforward, although you’ll need to make sure you’ve removed all references to your previous domain on your site before pressing ahead.

You’ll also need to let visitors know about these changes so they aren’t left scratching their heads. We’ll talk about that shortly, but before that, let’s talk about redirects.

Step #3: Redirect Traffic to Your New Domain

Arguably the most important step when changing your domain name is to redirect users from the old one to the new one. That way, you won’t lose out on any visitors who bookmarked your past address, or happened to visit regularly.

Most web hosts (including A2 Hosting) enable you to do this from your cPanel. Just look for the icon that says Redirects under the Domains section of your cPanel and click on it:


Once you’re in the Redirects page, pick the option that reads Permanent (301) and the domain you want to redirect:


Next, type the URL of the new domain you registered, and enable the setting that says Redirect with or without www:


Once you click the Add button, you’re ready to go! Now, every time someone visits your old domain, they’ll be sent to your new one. For the time being, we recommend keeping both of them active until traffic to your former domain dies down.

Step #4: Update Your Users About Your Rebranding

At this stage, you should have a new domain name up and running. All that’s left now is to update your users about the changes to your website, such as its new URL, and the rebranding process where necessary.

This step is important because without it, you’ll have a lot of confused regulars. In our opinion, these are the three best ways to break the news to your user base:

  1. Add an explanatory post to your website as soon as you rebrand it.
  2. Use your site’s social media accounts to update your followers, and link them to that aforementioned post.
  3. Send out an email campaign explaining the changes to your site.

Keep in mind that you can send out multiple social media updates and emails for methods two and three. That way, you’ll maximize your chances of engaging with as many followers and subscribers and possible.

Read more Right ways to get a perfect domain name


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3 reasons to choose dedicated hosting service

Dedicated hosting provides your site with far more resources to keep up with its expansion. Of course, there are other benefits involved in upgrading to a dedicated hosting plan as well. These include improved stability and security, as well as the chance to configure every element of your server.

There are many types of hosting plans, and you may be wondering how dedicated servers differ from the rest. In a nutshell, dedicated hosting means you are renting an entire physical server for your website. This server can be completely configured to meet your specifications. You’ll also have more memory dedicated to your site, which results in better loading times.

This is a stark contrast to shared hosting, which is the cheapest and most common type of plan. With shared hosting, you are renting limited space on a physical server. The memory on that server will be shared between all the websites it hosts. This means that if one website is having a particularly busy day, it may draw resources away from your site.

3 Ways to Tell If You Need Dedicated Hosting

Dedicated hosting is a powerful option, but it isn’t right for every website. However, there are three simple ways to decide if you need this kind of plan. Simply ask yourself if you fall into one or more of the following three categories.

1. You’re Looking for Increased Security

Website hacking is on the rise. The security on a shared hosting plan is typically fine for smaller and more personal sites. However, if your company handles particularly sensitive data (such as credit card numbers), you might need the added security that dedicated hosting provides.

Dedicated hosting offers top-notch security because you can configure the entire server to meet your needs. This includes creating a tighter firewall to keep out hackers. It also means you don’t have to worry about another website on your shared server exposing your own site to malware.

A2 Hosting offers around-the-clock support in the event of an attack for all our plans. Still, dedicated hosting is the best way to make sure your site is completely safe, and to prevent security breaches before they happen.

2. Your Site Requires Improved Server Stability

As we’ve mentioned, another advantage of dedicated servers is improved performance. On a shared server, the memory you are paying for is split among several sites. A usage spike on one site can pull resources away from yours. This means that if one site you are sharing with has a busy day, your site may lag. Too many visitors at once can even make your site crash!

However, on a dedicated server, all its resources are reserved for your site alone. If your site is growing, dedicated hosting is a perfect way to keep loading times down. This is particularly important if your site is already experiencing delays due to high traffic. Visitors can quickly become impatient and leave your site if pages take too long to load.

If your site isn’t quite big enough to justify a dedicated server, but has grown beyond your current shared plan, VPS hosting may be a better option. Like a dedicated plan, all of the memory you are paying for is reserved for your site. This offers a huge improvement over shared hosting, at a lower cost than dedicated hosting. Plus, you can always upgrade later if you need the additional resources.

3. You Want Total Control Over Your Server’s Configuration

With dedicated hosting, you’re getting your own physical server. This means you can configure ithowever you like. If you’re an advanced user, or you just have very specific requirements for how you want your server to be set up, dedicated hosting fits the bill. For example, you could configure a firewall that meets your exact security specifications.

Even if you don’t have the technical know-how to do those things yourself, you can get a managed dedicated plan. This means your provider will handle most of the necessary setup and maintenance for you. While this type of plan does come at a higher cost, you’ll get the full benefits of dedicated hosting without having to do much work yourself.

When you purchase a managed dedicated server from A2 Hosting, your plan includes 24/7/365 tech support from our Guru Crew. We will work with you to configure your server just the way you want, even if you don’t know all the terminology involved. What’s more, our team works around the clock to guarantee that your site stays up at all times.

Read more Tips for Choosing a Hosting Service


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The best 5 common domain extensions you should choose

Here are thousands of domain extensions but choosing the best one is a big advantage for your website. Choosing a familiar domain extension is profitable and helpful for your online business. Here are the best five Domain Extensions you can examine

  1. .com
  2. .net
  3. .org
  4. .co
  5. .us

Choosing a relevant domain extension for a website is a very essential need. The best domain name can attract the users and a familiar extension plays a major role in this.

1. .com

For people thinking what is the best domain extensions .com comes first in the mind. It is the most familiar and top-level extension used in Domain Name. It was genuinely used to identify for-profit businesses. At this time it becomes a backbone of the domain extension.

If you want to choose a domain extension in all circumstances you will like to choose .com if it is available. It’s become a common extension because it currently used in all type of entities including school, nonprofit and private individual. Many SEO companies say that extension can lead to the most favorable search ranking as compared to others.

If you have an opportunity to choose extension you will definitely go with .com. If it is not available then you have the next best alternative to use.

2. .net

As like a .com extension .net is open for anyone. It was originally intended for Internet Service provider and network now it becomes the best alternative of .com. Many people use this .net with web-based application and services. If your business is running in these industries then .net is the best alternative for you.

It used less according to .com so; there are more changes that your desired domain name is available with .net. Because many people connect .net with technology or web-service so it will disconnect the people sometimes. Think if you are not providing technical service to a user and you are using .net as an extension it must disconnect with user expectations.

.Net used with that domain name whose motive is to provide technical or web-based services.

 3. .org

This extension is used for any type of entity but it specially designed for the non-profitable-organization. It is the best option for many non-governmental organizations, politics and politician parties and online communities.

.Org is also a top-level domain extension. Here you will also find the same search power as .com. The .Org is less popular then .com, so here are more chances to acquire your domain name.

.Org only makes sense with the organization which works for non-profit or information-driven businesses it doesn’t make sense with everyone. For example, if you are running an e-commerce store or trying to convert your traffic into sales so it will not works for you.

4. .co

.co is one of the best options in these five common extensions. Firstly, it is originally designated to the country code of Colombia But now it becomes a popular extension for global domain. The .co is familiar for company corporations and commercial business. It is generally used by the fresher’s or youngsters. It is widely used by the newer, shorter and new business startup website. You might be easy to consider the .co domain because of its availability. As mention above because of popular .com is very rarely available so you can use .co as a domain extension.

5. .us

It is a domain extension you can use in your domain name. It is reserved for the citizen and business of the United States. You can be an individual entity or nonprofit organization, but with the permanent resident or business registered in the United States. It is associated with the U.S government like .Gov but now it is available as an extension for the business purpose or public.

Read more Top 10 domain name generators you get to know


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